Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

We interviewed Lana (DJ Amely), CEO of Conversion Club, to reveal her path in traffic arbitrage - from the first bays to the organization of large-scale international events that bring together professionals from different parts of the world. Lana tells us how she managed to combine her career with her family and how she draws inspiration. Her approach to criticism, friendly connections with colleagues, ideas for new conference locations, and bold plans for 2025 demonstrate how the true power of teamwork and personal leadership is formed in this dynamic industry. Ready to find out what other surprises Conversion Club has in store for you? Read the answers to our questions from the company's founder and CEO. How did you get into traffic arbitrage? I got into traffic arbitrage more than six years ago when I started exploring new markets. At...

To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

Manual testing is time-consuming and time-consuming. However, Google Ads provides a tool that automates this process and saves many hours of work. We are talking about adaptive ads, which also increase the number of impressions. In this article, we will take a closer look at what responsive ads are, how to maximize their potential, and how to improve the efficiency of working with this type of advertising creative. Adaptive ads: what are they and what are their features Adaptive ads on Google have an advertising format that includes automatic testing of creatives. To get quick results, you need to prepare various images and texts, then upload them to the system. Google Ads algorithms and tools will automatically perform testing to determine the most effective combinations of elements. Element restrictions: you can upload up to 15 titles and up to 4...

Tame ChatGPT. How to formulate queries for better results The ChatGPT neural network is one of the most advanced neural systems with a huge database and self-learning. Today, more than 200 million people use ChatGPT, an artificial intelligence-based chatbot from OpenAI, every week. But what is the best way to interact with ChatGPT? There's really no right or wrong way to communicate with this machine learning-based tool. You can really write anything to it and get certain results. However, there are some guidelines that will help you formulate the right queries to get the best results. The developers of the language model, OpenAI, are constantly making adjustments, so ChatGPT is developing and updating constantly. How to use ChatGPT effectively It is important to understand that ChatGPT is not a search engine like Google, but a real assistant. It knows a...

According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads. Today we're going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation. Which verticals are better to cast through prefills Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content. On video hosting sites,...

What is cryptocurrency mining? And is it possible to make money on it? Let's start with the numbers: from 10% to 1000% per annum can be earned on cryptocurrency mining. What is mining and where did this name come from? Farming is one of the strategies for investing in cryptocurrencies. You lend out your coins to get interest on them. This way, you can earn from 10% to 1000% per annum. However, the risks of losing money are also high. Farming or profitable farming appeared in June 2020. Then the decentralized finance platform Compound started distributing its COMP token to users. The name itself has an interesting origin. Initially, the term “farming” came from an Internet meme, where an old video about haymaking was played in the context of cryptocurrencies. Workers in the fields sow some coins, and after a...

Common mistakes when working with the dating vertical We've compiled the most common mistakes in the dating vertical for you, and we caught ourselves thinking that it's almost the same as date faux pas. 1. Lack of language adaptation Creative should be created in the language of the user's browser. It's not just about translating text, but also about adapting cultural nuances and context. Imagine that you have a date with someone from another country. You may speak the same language but not understand each other because of the difference in culture and mentality. It is equally strange to go on a date and talk only about yourself, not being interested in your partner's life and interests. 2. Audience segmentation is not set up Segmentation by gender, age, and demographics in the relevant geo directly affects conversion. For example, a...

Blockchain is rapidly gaining momentum and is already changing the rules of the game in various industries. Despite the fact that it still faces many legal challenges, the technology is confidently making its way to full integration. It is especially interesting to see how cryptocurrencies are entering the iGaming world and revolutionizing financial transactions in online casinos. In this article, we will dive into when the leading market players will be able to fully switch to blockchain and what it will mean for the future of gambling. It is time to find out when crypto will become a standard in casinos! Features of the industry Gambling remains illegal in many countries, and where casinos are allowed, businesses face high taxes and strict regulations. These restrictions are related to a number of factors: reputational risks, legal uncertainties, constant changes in regulation,...