Six months ago, artificial intelligence in marketing was associated with simple chatbots, template banners, and standard email campaigns. It was used mainly for technical tasks, but today everything has changed. AI has become a tool that helps to come up with ideas, create content, and build communication in a new way. Now it's not enough to just come up with an idea. You also need to explain it to AI, choose the right tool, and create an ad that will really catch the audience. How it works in practice - we share examples of recent campaigns. WWF Ukraine: empty toy sets instead of endangered species WWF Ukraine together with Nebo ideas agency rethought the popular GPT Doll trend, in which users created images of dolls using AI. But instead of bright characters, the team offered a different solution: animal modeling...

Today, customers want more than just a “personalized approach” - they expect a brand to read their minds. Even before they decide what they need. And what's interesting is that it's actually possible now. Thanks to neural networks. And to make the offer not only relevant but also to hit the bull's eye. This is where AI enters the scene. And not just as a fancy gizmo, but as a real tool that already boosts conversions, reduces CPA, and extracts the maximum from each user. In this article, we will show how affiliates, arbitrageurs, and B2B marketers can use neural networks: to build segments not by eye, to read user behavior like an open book, and to sew personalization directly into offers. With examples, case studies, and proven tools. Let's go 👇 🎯 Segments are no longer just “men 25-35”...

The world of traffic arbitrage is a sphere of challenges and quick decisions. And when time is short and you need to work fast, one of the most frequent and constant problems is especially annoying. Which one? Yes, yes, finding and selecting stable and reliable advertising accounts. To ensure that none of us are not tired of farming or buying accounts, and at the same time do not spend a lot of time and money on mediocre results, there is a service Fast Launch. Fast and effective solution that will get rid of these problems! After all, the launch of the service gives users access to unlimited advertising accounts. And this means one thing - no longer have to bother with farming or shopping! Read on to find out how the service helps you overcome this problem and takes your...

Marketers, creatives, analysts and anyone else who works with advertising are often looking for sources of inspiration and insight. One of the most powerful tools in this context is Ads of the World. It's not just an archive of advertising campaigns - it's a platform for market research, competitor analysis, and strategic planning. Benchmarking & competitor analysis Ads of the World allows you to see how brands adapt their advertising campaigns in different regions and categories. This opens up opportunities for: Determine effective approaches to creative in your niche; Analysis of competitors' communication strategies; Identification of key messages that resonate with the target audience. Ad Performance & Consumer Engagement The platform does not provide open performance metrics, but it is a valuable source for analyzing visual storytelling and consumer trends. By studying advertising campaigns, you can identify recurring elements that:...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...

If you're new to this, this information will definitely come in handy. And if you're a buyer in a team where your main task is just to launch campaigns, don't switch off either, it will be interesting. We will analyze all the main stages and cost items that an arbitrageur will have to face: from buying tools to the advertising budget. Plus, we will show real examples of calculations for working with different geos: Tier 1, Tier 2, and Tier 3. The main expenses of an arbitrager for a test draw The budget depends on the geo and traffic source. For example, let's take the most popular option - Facebook. As for T1 countries, this is a real "red light" for beginners. It is better not to go there! The budget will not be enough, and the competition will sweep...

Imagine this: you're going to the store to buy milk. The shelves are overflowing with similar packages, but among this standard assortment, your eyes rest on the familiar smiling face of a cow. "Aha, it's the cow from the commercial!" you immediately recognize it. And so, without hesitation, you choose this particular package. Congratulations! You've fallen victim to one of the most powerful marketing ploys - brand masquerades. But don't be too upset! Perhaps this particular cow not only made you smile, but also helped you make the right choice among dozens of options. That's because mascots can not only attract attention but also inspire trust in the brand. So should companies create their own mascot? Let's take a look at why this character can be an important part of your strategy! What is a mascot and why is it...

Discount season and the desire not to miss a good deal often push people to make impulsive purchases and spend money they hadn't planned. During this period, traffic increases sharply not only in the field of goods, but also in gambling, betting, and games. In November, people are more likely to participate in lotteries, play in casinos, or place bets. Why: First, many people believe that Black Friday brings good luck. Secondly, losses during this holiday period are perceived as less painful. In this article, we look at how Black Friday is held in the most profitable niches - gambling, betting, and gaming. We will also share life hacks on how to maximize traffic during the discount season. Black Friday in gambling The end of November is a time of fierce competition among operators. They launch aggressive promotional campaigns with...

Modern developers have access to a plethora of tools and technologies to make their work easier. One such tool is Prompts, which can automate routine tasks, improve code interaction, and even help solve complex problems in real time. They can help developers build and test software faster and more efficiently. In this article, we'll look at how to properly use prompts to automate tasks, improve the development process, and ensure high quality code. Lets go! 💻 Code Refactoring I have some code that needs refactoring. Can you improve its readability and efficiency? Here's the code: <...> 💻 Recommendations for a library or framework I'm starting a new project. Can you recommend a suitable library <...> or framework for <...> 💻 Planning the project and prioritizing tasks I am planning the roadmap of my project. Can you suggest a prioritized task...