Today, as part of our regular “GEO Review” section, we are going on a journey through one of the brightest and most picturesque countries in the world. Our today's article is dedicated to sunny Brazil and its people. We will talk about the unique features of this region and share useful observations that will help not only save but also increase the advertising budget! What you need to know about Brazil: key data Brazil is the largest country in South America by area and population. It ranks sixth in the world in terms of population and fifth in terms of territory. The region is regularly included in the TOP of promising GEOs for traffic, and the effectiveness of promotion is easily assessed by the number of successful cases. In 2024, Brazil is rightfully considered one of the most promising GEOs...

Google Tag Manager is a multifunctional tool. Do you need to track user behavior on your website? Track the number of clicks. Or test a new callback form? Google Tag Manager will help you with all of this. In this article, we will analyze how this tool is used in traffic arbitrage. What is Google Tag Manager? Google Tag Manager is a free tool from Google that allows you to add, update, and manage tags on your website or mobile app without having to change the code of the resource itself. Tags are code snippets that are used to track user activity, send data to analytics systems, and for other marketing purposes. Their importance for advertising campaigns is undeniable. Stages of creating and customizing tags Creating and setting up tags in Google Tag Manager consists of several important steps. Starting...

Since the advent of advertising in modern society, companies and marketers have been constantly finding new and creative ways to attract consumers' attention to their products and services. Native advertising is one such approach that is becoming increasingly popular and effective. In this article, we will look at what native advertising is, how it affects consumers, and what effective strategies can be applied to implement it. What is native advertising? Native advertising, also known as integrated or hidden advertising, is a form of advertising where a product or brand is integrated into content or a situation in a way that is intuitively associated with the manufacturer or advertiser but does not appear to be a direct advertisement. The main idea is to have a subconscious impact on the audience, which can be more effective than outright advertising. The impact of...

Regardless of your industry or budget, there are generally accepted rules that you should follow when launching advertising campaigns on the Google Ads Display network. Of course, it is impossible to create two equally effective accounts, and you should approach strategies based on your goals. Nevertheless, we can identify the most common mistakes when working with Google Display in the context of strategies aimed at increasing awareness. These mistakes, however, can be easily avoided. Combining Display and Search campaigns If you believe in top-of-funnel marketing and want to launch Display campaigns in your Google Ads account right away, that's great. However, make sure you separate your Display campaigns from your search campaigns. You may be wondering: "Why should these two networks work together at all?" This is an important question. When you create a new campaign on Google Ads, the...

Every webmaster has at least once encountered black or gray offerers. If your offerer violates the rules of the advertising platform, the interests of the advertiser, or special requirements of the GEO, then after checking your advertising campaign you can block your account. The ban can be imposed either by live moderators and advertisers or by automated algorithms and bots that scan content. To avoid such situations, cloaking is used: instead of a real landing page (black page), the moderator sees a White Page. For clarity of terminology: White Page, Safe Page, white page, or whites are synonyms. But the question arises: if the moderator sees an allowed product and the ad leads to a forbidden product, what does the user see when he clicks on the ad and how does he find this forbidden product? This is where webmasters...

One Partners is a leading affiliate program in the iGaming industry with 800+ offers with WW coverage. This affiliate program also has its own media buying department, thanks to which offers are tested daily to maintain the quality of the product their websites work with. Specifically, Lead Panda Media One Partners has prepared a detailed analysis of its creatives for Spain. It should be noted that this affiliate program has free creatives on request, so you just need to write the TOR, and One Partners will prepare the creative itself) Statics that will leave any Spaniard breathless: To make your lead fall in love with the creative, you need to follow a few steps from One Partners. The first is to use images that combine bright shades of red and yellow. Why these colors and not any others? It's simple,...

Recently, new types of accounts, such as RDP, have been actively used in the field of traffic arbitrage. These advertising accounts work via remote access, performing operations in certain GEOs. They are mainly used for the flooding of large advertising platforms such as FB. Working with RDP greatly simplifies the processes of scaling activities, pharmaceuticals, and setting up advertising campaigns. We have studied all aspects of using such accounts. In this article, we will share information about the advantages and disadvantages of RDPs, the methods of their acquisition, and give some tips for their effective use. Let's get started! How to use an RDP account effectively? There are several methods of accessing an account connection: Purchase or rent. When buying an account, the seller will give you an IP address, host, and password. Enter these data in Remote Desktop Connection...

India has the largest population of any country in the world. This nation, which falls into the Tier-3 category, stands out for its low level of competition in the business industry. What attracts you to cooperate with this region? The main factor that motivates many, especially beginners, to look for opportunities in the Indian market is the impressive number of Internet users. For example, by 2022, more than 658 million Indians were actively using the Internet. In addition, as mentioned above, this region is favorably distinguished by the lack of strong competition. Often, marketers focus on the higher Tier-1 and Tier-2 categories, overlooking Tier-3, which can be a missed opportunity in this context. An additional advantage is the prevalence of the English language. There is a huge audience in India, and it would be much more difficult to interact with...

In the world of arbitrage, where every click can be the key to wealth and every mistake can be a priceless experience, the path to success is sometimes built through unexpected twists and turns and obstacles. For a webmaster, the day not only marks a professional milestone, but also serves as a moment to reflect on how every successful media buyer once started with initial experiments, mistakes, and miscalculations that later formed the basis of their great triumphs. Learning financial planning When entering the field of arbitrage traffic, develop an economic model based on the return on investment (ROI) figures from colleagues and friends. The forecasts in the model may look very favorable, but consider the following key aspects: Cost of operational resources (landing pages, tracking systems, designs, user accounts). These costs should be foreseen in the model from the...