In the world of digital marketing, every word has a meaning, and the headline of an ad plays a key role in grabbing the attention of potential customers. In Google Ads, where competition for clicks is particularly high, a properly crafted headline can significantly increase CTR and CR, increasing the profitability of ad campaigns. In this article, our team will explain which headlines can increase the effectiveness of ads in a complex source like Google. The importance of the headline in advertising The headline is the first element of an ad that a user sees. In a matter of seconds, he decides whether to click. Therefore, the headline should not only be informative, but also attractive, causing a desire to learn more. The headline is the first element of the ad that the user sees. A properly formulated headline performs...

TikTok is a platform that has rapidly gained popularity thanks to short videos, unique algorithms, and a huge audience. It has become not only a place for entertainment but also a promising tool for making money. Many users ask themselves the question: “How to make money on Tik Tok?” or “What are the main ways to monetize the platform?”. In this article, we will take a closer look at how to make money on TikTok and what you need to get off to a successful start. Why is TikTok an ideal place to make money? Earning money on TikTok is possible due to the unique features of the platform. First, its algorithms allow even beginners to get a lot of views thanks to viral content. Secondly, TikTok's audience is constantly growing, and this opens up great opportunities for video monetization....

The prospects of crypto gambling, the risks of the “gray” market, and future regulation - in a conversation with Cosmobet beneficiary Mikhail Zborovsky. Cryptocurrencies have become an integral part of the modern economy. They are used for investment, payment for services, and even in traditional sectors. The gambling industry is no exception: blockchain technologies have opened up new opportunities for process automation, increased transparency, and expanded access to the global market. However, unlike classical payment systems, cryptocurrencies still remain in the “gray zone” of legislation in many countries, including Ukraine. This uncertainty provides both new opportunities for business development and increased risks for participants. Why are gambling and cryptocurrencies distrusted? -Mikhail, why is the attitude towards gambling and cryptocurrencies in Ukrainian society mostly negative? - This is due to several factors. Cryptocurrencies are often perceived as unstable financial instruments, and...

Yuval Noah Harari (YNH), a renowned historian and best-selling author, shares his thoughts on the challenges and risks associated with regulating artificial intelligence (AI) in a conversation with a journalist. Journalist (J): Some large companies, such as OpenAI or Microsoft, are actively advocating for AI regulation. But isn't this an attempt to strengthen their positions? After all, it will be harder for small companies to compete if they need expensive certifications, lawyers, and large teams to operate. We have already seen how GDPR has only increased the influence of tech giants. Won't it happen again with AI? JUNH: You are absolutely right, this is an important question. At the moment, the development of powerful AI models already requires significant resources: money, data, and experts. In fact, it is a game for several players, and globally, only a few countries are...

Native advertising continues to gain popularity and plays an important role in traffic arbitrage. Unlike traditional banners or pop-ups, native ads fit seamlessly into the context of the user experience, making them less intrusive and more effective. However, as technology evolves, audience needs change, and advertising standards are updated, arbitrageurs are faced with the need to constantly adapt to new formats and requirements. In this article, we'll look at how arbitrageurs can work effectively with native advertising in 2025, what to consider when creating campaigns, and what new trends to keep an eye on. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free What is native advertising? Native advertising...

Myroslav Lyaskovets is an experienced arbitrator and lecturer who told us about his path in the traffic world, the differences between working for hire and for yourself, as well as his attitude to competition and teaching others. Let's move on to the guest's answers. Why did you decide to work for yourself instead of hiring? My career in traffic started in 2017 when I worked as a targetologist for a company. I worked for a year and a half, but realized that our goals did not coincide, so I decided to go into business on my own. I don't like to agree with anyone, so I don't even start partnerships. It's more pleasant for me to control the process and be responsible for the results myself, without the need to coordinate every step. Among all the arbitration companies you have...

The story of Richard Marcus is not about risky gambling or large-scale fraud. He became famous because of his quiet, inconspicuous behavior and a brilliant idea that helped him circumvent the American gambling system. His income from this scheme, according to conservative estimates, could reach $30 million. The most interesting thing is that he was never caught, although the FBI literally kept an eye on him in the 90s. The fire of excitement since childhood Marcus was born into a poor family in New York and spent his childhood and youth in New Jersey. From an early age, he had an unquenchable passion for gambling, and even at school he was often fond of it. However, he was not always lucky. One day, his friends tricked him out of his favorite collection of baseball cards during a game. This moment...

In an industry where competition is fierce and rules change faster than the weather, he found his place in the sun. Anatoly Winter, the founder of Wintevents and Affiliate Embassy, tells us about his journey from a young man who mastered PPC in the 2000s to the owner of successful event businesses in the affiliate industry. How did he manage to build a successful affiliate business and not just one? Why did he decide to change his approach to niche events? And what did poker teach him better than any business school? The answers are in our exclusive interview. In affiliate since the age of 16 Anatolii has been in the affiliate industry since 2000 - he started to understand the advertising tools of the Internet at the age of 16. At that time, everything was different: There were no...

The United States has firmly established itself as a global leader in e-commerce. Unlike other countries, the U.S. market is characterized by a deeply ingrained online shopping culture that has become the norm for most Americans. This makes the US not only one of the most competitive, but also the most attractive markets for arbitrageurs and marketers. Here you can find literally any offer - from seasonal discounts to specialized products aimed at specific audience needs. Creatives for Thanksgiving Thanksgiving is one of the most anticipated holidays in the United States. It not only brings families together at the festive table, but also causes a surge in consumer activity. Every year, this holiday is the start of the shopping season and promotions. Let's look at the creatives that attract the most users. Gift baskets and products The United States has...