Metricool recently conducted an extensive social media analysis based on data from 87,600 personal and professional accounts, one million videos, and 73,000 carousels. All this to answer the question: "What does it take to get videos into recommendations?". Spoiler alert: it's not daily posting and videos under 15 seconds. From this material, you will learn: Why carousels and images are important for promotion; What is the optimal video length; Which format is most engaging for users; Useful tips to help with promotion. Video Analysis: Key Figures, Best Time to Publish, and Ideal Video Length Everyone knows that video length and posting frequency affect the likelihood of getting into recommendations, but few people know exactly how. Let's take a look at the figures offered by Metricool's research. What is the recommended video length? Hint. It depends on the length of the...

Want to boost your affiliate marketing skills in 2025? Then affiliate marketing conferences are exactly what you need! These events are a real energy center: marketers, brands, and industry leaders gather here to exchange ideas, make deals, and look for new prospects. Do you want to expand your network? Or find out what strategies are really working now? Or maybe you just want to look into the future of the industry? All this and more is waiting for you right here. Forget about boring presentations and endless sales pitches - these conferences are designed to give you access to real opportunities. So, which events deserve your attention? Here's a selection of the best affiliate marketing conferences in 2025 to help you boost your skills. iGB Affiliate Barcelona (January 20-23, 2025) Location: Fira Gran Via, Barcelona, Spain Dates: January 20-23, 2025...

The world of traffic arbitrage is changing dynamically. In 2025, arbitrageurs are facing new challenges - from new algorithms of advertising platforms to changes in consumer behavior. How to effectively achieve the goals of advertising campaigns in such conditions? We have compiled a list of the most successful tips for you. Set SMART goals A successful campaign starts with setting the right goals. Use the SMART methodology: Specific: For example, "get 500 leads in 30 days." Measurable: Track KPIs like CTR, CPA, ROI. Achievable: Consider the realism of the goal. Relevant: The goal should be in line with the overall strategy. Time-bound: Set a clear deadline. Example: Instead of the general goal of "increase profits," set the task of "increase landing page conversion by 15% per month." Analyze the audience In 2025, personalization remains more important than ever. Study trends:...

Discount season and the desire not to miss a good deal often push people to make impulsive purchases and spend money they hadn't planned. During this period, traffic increases sharply not only in the field of goods, but also in gambling, betting, and games. In November, people are more likely to participate in lotteries, play in casinos, or place bets. Why: First, many people believe that Black Friday brings good luck. Secondly, losses during this holiday period are perceived as less painful. In this article, we look at how Black Friday is held in the most profitable niches - gambling, betting, and gaming. We will also share life hacks on how to maximize traffic during the discount season. Black Friday in gambling The end of November is a time of fierce competition among operators. They launch aggressive promotional campaigns with...

The upcoming AI model from OpenAI, according to the sources of The Information, will show a less tangible performance increase compared to previous versions. According to published data, the Orion model reached GPT-4 after only 20% of training. This suggests that GPT-5 will not be able to outperform GPT-4 as significantly as GPT-3 did when it transitioned to GPT-4. "Orion does not demonstrate significant advantages in certain tasks. It copes well with language tasks, but it does not outperform previous models in programming," the startup's employees note. Usually, the greatest improvements in neural networks are observed in the initial stages of training. After that, the progress gradually slows down. According to the sources of The Information, the remaining 80% of the training time is unlikely to bring a significant leap in performance. AI has reached its limits The recent OpenAI...

Ivan Zayets is a bright representative of the event industry and affiliate community, a presenter and media personality. The audience recognizes him by his unique presentation and individual style of events. Lead Panda Media had an interview with Ivan, in which he shared his thoughts on arbitrage community parties, the specifics of working with different audiences, and... drum roll... his earnings. Read on to find out everything. How did you get into the traffic arbitrage community? Ivan got into the world of arbitrage in 2017 when he first visited the space of Anatoly Winter's Affiliate Embassy. People from the affiliate industry gathered there for poker, "What? Where? When?" and other events. At first, Ivan accidentally replaced a colleague at one of the events, and then became a regular at such parties. According to him, it was not easy to become...

To make your site better indexed in search engines and more convenient for mobile users, it is important to properly configure meta tags. This is one of the key points in improving the technical aspects of the site. Working with the Title meta tag The Title tag plays an important role for both search engines and users. It not only helps to promote the site, but also affects the perception of the resource. Here are some tips for optimizing it: Include the keyword that is most important for a particular page in the Title, focusing on its frequency. The length of the title should not exceed 60 characters, otherwise part of the text will simply not be visible in the search results. Do not duplicate titles from other pages of the site, each Title must be unique. Grab the attention...

Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

What is a redirect, what are they and why should you use them. Redirects not only simplify website navigation, but also affect its visibility in search engines. The ability to choose the right type of redirect and customize it is a skill that allows SEO specialists to flexibly manage a web resource and increase its effectiveness. After all, properly configured redirects will help you keep links to your website, not lose visitors, improve search engine rankings, and gain a competitive advantage. What is a redirect? Redirect (redirect) - automatic redirection of the user to a URL other than the originally requested one. If the internal redirect is configured correctly, the redirection process goes unnoticed. Redirects can be performed at the web server level when it receives a request from a user, or at the page code level when a web...