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PPC advertising can “bleed” your budget even when campaigns appear active and successful at first glance. SaaS and tech companies face this issue particularly often, as their cost per click is high, and configuration errors quickly translate into losses. One of the most common issues is the Google Display Network not working properly in search campaigns. This is exactly what PPC Manager Anna Saskevich, who works with SaaS and tech projects, points out. Mistake #1: Display Network is enabled in Search campaigns The Google Display Network is a network of over 2 million websites, apps, and video platforms where your ads can appear. The problem is that Display traffic operates on a different logic than search. While in Search, a user enters a specific query, in Display ads are often shown based on interests, behavior, or browsing history. Because of...

The 2026 edition of the AffPapa iGaming Awards gathered leading companies from across the iGaming affiliate industry in Madrid on May 20. During the official ceremony at Real Casino de Madrid, Big Betty Partners was awarded the title of Marketing of the Year 2026, in recognition of the company’s consistent visibility strategy, partner-focused communication, and large-scale campaign execution. The award became one of the evening's key highlights. It reflected a broader industry trend: affiliate programs today compete not only on traffic performance but also on brand presence, media influence, and the ability to build long-term partner ecosystems. For Big Betty Partners, the recognition marks another stage in developing a scalable affiliate structure built around communication, creative marketing, and sustainable growth. Building a Recognizable Presence in the Affiliate Market Over the past year, Big Betty Partners significantly expanded its media and...

Most creators who commit to social media for the long haul eventually ask the same question: which platform pays the most? And when it comes to direct payments from platforms, YouTube remains the leader in 2026. This is where creators can earn the highest income thanks to the advertising model, the partner program, and a high CPM—in some niches, it reaches $30. Next comes TikTok with its Creator Rewards program and X with monetization through ads for Premium users. But there’s an important caveat: “the platform that pays the most” doesn’t always mean “the best platform for making money.” It all depends on: content format audience niche monetization method For example, Instagram and LinkedIn often offer lower direct payments from the platform itself, but can generate significantly more revenue through brand advertising, partnerships, and the sale of your own products....

Threads has long since ceased to be “just another social network from Meta.” The platform is rapidly evolving into a distinct content space where success depends not only on reach but also on communication style, responsiveness, and the ability to foster genuine engagement with the audience. Against the backdrop of cluttered feeds and aggressive algorithms on other platforms, Threads looks different. Here, short thoughts, honest reactions, and consistent engagement work better than “perfectly polished” content. But simply creating an account isn’t enough. Growth on Threads today is a combination of several factors: relevance, a clear tone of voice, active engagement, and proper integration with Instagram. And most importantly, the platform is still in a phase of active growth. This means it’s much easier to build an audience now than it will be in a year or two. In this article,...

The market loves momentum. Affiliates love competition. Big Betty decided to combine the two into a single large-scale performance race. Big Deal Show by Big Betty officially enters its final phase before wrapping on June 1, and the campaign atmosphere is getting louder every day. Traffic volumes are increasing, partners are actively scaling up acquisition efforts, and Betty Points balances continue to grow as affiliates push for stronger positions before the finish line. The reason is simple: the campaign gives partners more than standard commission mechanics. It creates an additional layer of motivation tied directly to performance. And with more than 100 prizes waiting in the pool, the final weeks suddenly become the most important part of the entire campaign. Why Big Deal Show Is Pulling So Much Attention The affiliate industry sees dozens of promotional activities every month. Most...

The education niche in 2026 remains stable, scalable, and still somewhat undervalued. You’ll rarely find high-profit case studies here that attract crowds of arbitrageurs. You won’t get the same massive reach as in a well-optimized nutri niche, because no education trend can match the scale of influence of keto or GLP-1. Instead, you get room for stable income in an untapped niche that fully complies with the rules of any advertising platform. Most offers have global coverage, so there’s always room to scale your operations. This guide breaks down approaches to key niches: online colleges, language learning, educational platforms, and children’s education. Online Colleges By 2026, online college offers will bear little resemblance to traditional educational funnels. Most operate on an SOI model, where users provide basic information to match them with a program or check their eligibility for grants...

Affiliate marketing continues to grow aggressively in 2026. The market is already valued at $42.6 billion, and spending in the U.S. alone has exceeded $12 billion. This means one thing: there’s more money in the niche than ever before. But along with this, the approach to the work itself is changing. What used to work a few years ago is less effective today. Partly due to technical changes, the disappearance of third-party cookies, and stricter privacy requirements. Partly due to competition: more players are entering the market, and they’re all using the same tools. So the key question is: how to choose the right direction. Why is 2026 different from previous years? There are several factors that directly influence how affiliate marketing works today. First, mobile traffic has become dominant. Most clicks and purchases happen on smartphones. If a page...

Before discussing budgets, it’s worth understanding the basics: what ad formats exist on Telegram and how they differ. Currently, there are three: ads in Telegram Mini Apps Sponsored Telegram Ads (official format) advertising posts in channels Each works in its own way, and your choice significantly impacts the results. 1. Sponsored Telegram Ads (official format) Telegram’s official ads are the simplest format. A short text of up to 160 characters marked “Sponsored.” These ads appear in channels with an audience of 1,000 or more subscribers and can lead to a Telegram channel, website, or chatbot. This format is suitable for a wide range of products—from educational courses to services and subscriptions. Telegram does not collect detailed user data by design. Because of this, targeting here is much less precise than on traditional advertising platforms. In fact, you’re working more with...

For the industry, June 2026 is not just the start of summer, but a full-fledged season of major industry gatherings. From the U.S. to Peru, from London to Tbilisi, conferences will take place around the world, setting the market’s pace, forging new partnerships, and showing where the industry is headed next. This month’s events differ not only in location but also in format: from large-scale expos with thousands of attendees to intimate summits for top management. Some focus on entertainment and networking, while others emphasize in-depth discussions, analytics, and strategic decisions. But they all have one thing in common—they are gathering points for the people who are truly driving the market. In this roundup, we’ve compiled the key conferences in June that are worth keeping an eye on—whether you work in affiliate marketing, iGaming, or are simply looking for new...