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In iGaming, an affiliate program can promise the moon, but webmasters are ultimately interested in much more down-to-earth details: which GEOs are available, what can be promoted, how commissions are calculated, how results are tracked, and when payments can be withdrawn. In the case of COSMO PARTNERS, the geographic scope is as specific as it gets—Ukraine only. This is COSMOLOT’s official affiliate program, which has been operating since 2021 and works directly with affiliates as an advertiser. The program offers CPA, RevShare up to 50%, Hybrid, and Custom models. Statistics are updated hourly, and the minimum payout amount is the equivalent of $300. At the same time, a significant portion of the commercial terms is determined on a case-by-case basis: the team evaluates the traffic source, volume, and quality, as well as player behavior, and then negotiates the terms with...

Dating affiliates usually focus on choosing offers and creatives, while ad scheduling (time-of-day targeting) is often set up once and then forgotten after the campaign launches. This is a costly optimization mistake for a vertical where there is so much publicly available data on peaks and troughs in audience activity throughout the day, week, and year. Few verticals provide affiliates with such a clearly defined and well-documented user behavior curve as online dating. This means that day-parting (adjusting bids, budgets, and creatives by the hour and day of the week) is one of the most effective—and at the same time, cheapest—optimization strategies you can apply to a campaign. You just need to look for the data beyond the usual sources. Insights on day-parting from leading apps Activity on dating apps is unevenly distributed throughout the day. Several platforms, independently of...

Big Betty Partners is preparing Season 2 of the Betty Show — Betty’s Wish Wheel. The promo will run from September 1 to December 1, 2026, with partners earning Betty Wish Tickets for FTDs throughout the campaign. On December 4, those tickets will come into play during the live finale. The idea is straightforward: traffic earns tickets, and tickets become entries into the Wish Wheel round. There are no extra levels to unlock or complicated calculations to keep track of. The number of Betty Wish Tickets depends directly on the traffic source. How Betty Wish Tickets Are Earned Betty’s Wish Wheel uses two ticket rates: — PPC + SEO — 2 Betty Wish Tickets per FTD — ASO + Influencer + Email + SMS — 1 Betty Wish Ticket per FTD In practice, 100 FTDs from PPC or SEO generate...

In media buying, problems rarely come down to one specific tool. An account may be high quality, the antidetect browser may be configured properly, and the proxies may come from a reliable provider, yet the whole setup can still behave inconsistently. The reason is often quite simple: each part was configured separately. Today, simply opening an ad account through a different IP is not enough. The account, browser profile, geolocation, and network connection all exist within the same environment and should make sense together. If an account is normally accessed from one region and then the country, time zone, and IP suddenly change, the platform sees a very different pattern from a regular working session. That is why it makes more sense to treat the infrastructure as one connected system rather than a collection of separate tools. The account is...

Big Betty Partners has opened registration for The Big Betty Night, a private partner event taking place in Lisbon on September 29 at 7:00 PM. The event will be held at Palacete Virtvs, a private villa in central Lisbon. Attendance is limited and available by guest list only. → Register for The Big Betty Night The format is intentionally simple: no stage, no presentations, and no structured networking agenda. Instead, Big Betty Partners is creating a private setting where partners can spend time with the team, meet other guests, and continue conversations outside scheduled meetings, dashboards, and campaign reports. A Private Format for the Big Betty Partner Community The Big Betty Night is built around the company’s partner community. Active Big Betty Partners will receive personal invitations. Those who are not currently working with the program can also apply for...

RevDuck is an affiliate that has achieved good results in the Tier-1 gambling market in a short period of time thanks to its fast processes and team. Their Team Lead shared insights into their daily work: from KPI control to partner decisions. This article will be useful for executives, arbitrageurs, and managers on how to maintain a strong team that consistently delivers on its plan. The role of a team lead: from chaos to consistency Every day, RevDuck's team lead is responsible for the stability of the team: “analytics, KPI control, manager support, process optimization, quality communication, and partner decisions.” His task is to keep up the pace and help the team achieve results. He describes himself in one sentence: “I am the one who helps the team grow and work confidently.” This is important for arbitrageurs: the team lead...

TikTok is entering 2026 with a new advertising reality. The platform is rapidly increasing the volume of AI content, and this is forcing TikTok to change its approach to video moderation and transparency about their origin. Whereas previously the question of “AI or not AI” was more of an ethical nuance, now it is part of official policy, affecting rankings, audience trust, and the effectiveness of advertising campaigns. TikTok has already introduced mandatory labeling of AI-generated or significantly altered videos. The platform uses C2PA metadata, invisible watermarks, and proprietary algorithms to identify AI content. In addition, users have been given the ability to independently control how much AI video they want to see in their feed. This means one thing: how advertising video creatives are created will now directly affect impressions, engagement, and conversions. Therefore, in 2026, it will be...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...

Advertising platforms in 2025 operate according to their own logic and moderation rules, and understanding these differences has a critical impact on whether an ad will pass moderation or be banned. Although Meta, TikTok, and Google appear to be simply different places to place ads, each platform has actually built its own philosophy of security, transparency, and user interaction. That is why the same ad can pass moderation perfectly on TikTok but be blocked on Meta, or vice versa. For some, nativeness is crucial, for others, it's the technical quality of the landing page, and for others, it's the behavior of the advertising account. In this section, we'll break down the specific requirements of different platforms, why they are so strict, and how their algorithms for evaluating creatives and landing pages work. This will help you understand: what you can...