When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...

In the rhythm of deadlines, tasks and endless launches, we are increasingly asking industry representatives: what helps them to reboot, stay focused and not burn out? Because behind every strong team there is not only a work process, but also people with their own hobbies, rituals and recovery methods. This time we talked to Andriy, CEO of Arbitrage Up, and Anastasia, Head of PR of the company, about sports and travel, mountain detox, squash, PlayStation and even art. About what inspires them, relieves and recharges them to continue running at their own pace. What is your main source of energy outside of work? Andriy, CEO of Arbitrage Up The biggest resource for me is travel, especially when traveling to the mountains. Where there is less noise, people and signal. When you can just turn off your phone or, even better,...

Sigma Rome this year looked like the Vatican for arbitrageurs: a holy place of power, where each stand is a small state with its own vibe, show and marketing rituals. The scale is crazy: several pavilions, hundreds of brands, and thousands of people simultaneously networking, catching contacts, handing out business cards, and looking for inspiration in the noise of Italian fanfare. Amidst this energy chaos is Anna, BizDev Leadpanda Media. This is the first conference of this scale for her, and she immersed herself in it to the fullest: networking without pauses, stands that amaze with creativity, parties where partners become friends, and Roman roads that cannot withstand such traffic. So, how was it? We found out everything! What are your impressions of Sigma Rome? Tell us everything The impressions are incredible! It was my first conference of this scale,...

If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...

He started out with a commodity, assembled his first team from his family, sold his car when he didn't have enough money even for basic needs, and still kept going. Today, Oleg Kupets, Owner of KuTeam, KuPartners, owner of a network of telegram channels, is one of those who speak of arbitration as a path of consistency and humanity. How to survive in a constantly resetting market and why the real power is in the ability not to give up. Was it hard to create a team? Did you want to give up everything?   It was not easy to create a team, there are always difficulties, but we overcome them quickly and learn from our mistakes. I never wanted to quit, I love what I do and I have a goal that I will definitely reach   What was...

November is the month when the affiliate industry enters the home stretch of the year in full swing. Then comes the New Year and the period when you want to rest more. Therefore, if you are still thinking whether it is worth taking time out of your work schedule for the sake of a conference in November, we will tell you about the benefits of this decision. We have collected 8 events that will definitely pay off - not only in contacts, but also in money. SiGMA Europe: focus on scale + romance of Rome When: November 3-6, 2025 Where: Fiera Roma, Rome, Italy SiGMA Europe is moving to Rome in 2025, and this is not just a change of location, but a restart in the format of a mega-event. The organizers promise 30,000 delegates, 1,200+ exhibitors, 4 conference stages...

Two pros, three questions. What tools really get the job done, what trick is funny today but painful yesterday, and what a day looks like without unnecessary noise. Everything is here: ChatGPT + Notion, an SOS button to a lawyer, and an ad that went the wrong way. Catch the concentrate of experience without water, so the most interesting part is coming. Artur Borysenko, PR Director at Triangles What tool saved your job this year? And what gadget/habit saved your life outside of work? I'm a PR person, humanitarian, visionary, strategist, and just a good person, why do I need all this? Give me Telegram and Google Docs for now, that's enough for me. For everything else, I have a great team. And outside of work, I have an "SOS" button, which you press to automatically call your lawyer. Because...

The latest episode of ROI Night Show brought together mega interesting characters from the aff-industry for crazy interactions and frank conversations about business. From insights to "Arbitrage Picasso" The episode started with a guest of Lana Rossi, the founder of Conversion Club, who spoke about her unique approach to organizing arbitration events. Listening to her is a pleasure... The most exciting part of the show was the game, where the Crocodile game, drawing, laughter and marketing met. Representatives of Apps4You and TEQUILA lit up the room with their charisma, which you should appreciate! Only giggles? No, there will be pain too! Epic moment where participants received electric shocks for wrong answers about their companies. Among the interesting facts that were revealed during the game: TEQUILA has a corporate villa in Cyprus and plans to open in Bali Apps4You processes more...

The conference that we have been talking about since spring has happened! Of course, we couldn't miss such an event in the affiliate community, so Panda Media had a powerful delegation to share the most interesting things from the conference: Alyona - CCO, Nadia - Head of SMM, and Anya - bizdev. So, did AFFHUB Affiliate Aggregator Conf live up to expectations and the time spent on the road? Let's talk about it further! Louder than "Zvezdochka, palyay" - it's about AFFHUB! This hit became the unofficial anthem of the Warsaw AFFHUB. As soon as we entered the room, we immediately realized that the organizers were not kidding with the scale. The number of people and their energy was immediately noticeable. All the participants came with a specific goal: to find new partners, learn about the latest trends, network in...