11 april 2025
“You learn more in an hour on the court than in a few zoomies.” Kateryna Egoreichenko on padel, people and the game without pathos
Padel is no longer just about IT professionals and arbitration specialists. It has long since broken free from affiliate money and is becoming a new way to meet, recharge, and negotiate. We've already written about what it looks like when set points are flying on the court and new deals are being made behind the service line. Now we continue. This time, we're going to tell the story of Katya Egoreychenko, Partner Relationship Manager at HOMD Media, for whom padel is not just a game, but a way to find a common language without any small talk. She first tried it in Miami out of curiosity, without expectations. Today, she explains why padel is easy for beginners, how it differs from tennis, and how the game brings people together better than any meeting. While this game used to be associated...