Guerrilla marketing in arbitrage and its types The main objective of guerrilla marketing is to minimize costs when achieving the goal, while using methods that evoke strong emotions in consumers, including not only positive ones but also such emotions as anger or irritation. Most often, the goal is to shock or surprise the audience. Take, for example, the Game of Thrones ad in the New York Times. Unexpectedly for the reader, the shadow of a dragon appears on the pages of the newspaper, which can make them involuntarily look up into the sky, believing for a moment that it is Daenerys Targaryen riding a dragon above them. Although this is unlikely, it creates a certain impression and remains in the memory. Types of guerrilla marketing Before choosing a guerrilla marketing strategy, it is important to have a deep understanding of...

SEO in CPA: How to use search engine optimization to increase profits CPA (Cost Per Action) and SEO (Search Engine Optimization) are two influential methods in the field of online marketing, and their combined use can significantly improve the results of your online business. It is an ideal solution for those who want to attract a target audience and increase revenue. The CPA model means earning revenue for specific actions taken by your audience, such as filling out forms, making a purchase, or registering on your website. By combining CPA with SEO, you can manage your marketing campaigns more effectively, attracting interested users and increasing conversions. SEO is the process of improving a website to promote it in organic search engine results. Working with a CPA helps to attract a natural flow of visitors to the site, which is key...

Dating Trends in 2024: Top GEOs Where to Drive Traffic The start of a new year presents a great opportunity to dive into the world of online dating, and it's not just limited to the role of users. After the New Year holidays are over, many people feel a strong need to socialize and seek to find a companion (at least for a short time). In addition, we should not forget that Valentine's Day is just around the corner. Therefore, if you have been considering entering the field of dating offers, now is the perfect time to do so. The key is to choose the right location to maximize your returns. In this review, we will look at several promising areas, united not only geographically, but also by the special characteristics of the target audience. A pleasant point is the...

The thought of shadowbanning on social media platforms like Facebook, Telegram and Instagram is causing concern among users and business owners. It has become one of the most discussed topics, but what is this phenomenon really? Is it a myth, or is it a real problem that can be faced? Let's get to the bottom of it. Definition of "shadowban" Shadowbanning is the invisible restriction of access to content or reduction of its reach on social media without notifying the user. A general overview of the issue The problem of shadowbanning affects not only regular users, but also marketers, bloggers, and businesses in general. As audience reach becomes smaller, it affects engagement and ultimately profits. Myths about shadowbanning Myths and misunderstandings about shadow bathing The topic of shadowbanning is surrounded by numerous myths and misunderstandings. Let's take a look at...

Omnichannel is no longer just a marketing buzzword thrown around by everyone, but a new promotional method that is currently more effective than others. It’s an approach where content distribution channels aren’t just everywhere—they’re interconnected. Data and context move along with the user. What a person views in an app influences the email they receive. What they browsed in a store “catches up” with them in the form of ads on social media. In 2026, this concept went even further. AI-native touchpoints were added to traditional channels: chatbots, AI assistants, voice interfaces, and generative search. Today, omnichannel marketing isn’t just a website, email, and ads—it also means appearing in ChatGPT, Google’s AI mode, and voice search. The numbers clearly show how user behavior has changed. According to UniformMarket, in 2025, 73% of shoppers interact with a brand across multiple channels...

If you're still posting seven-second dance videos and hoping that the algorithm will “pick up” your video and make it go viral, you're probably playing by the 2022 TikTok rules. In 2026, the situation is different. Now the main question is not about virality, but how easy it is to find your content. In fact, TikTok is becoming one of the largest search engines in the world. Every day, users enter billions of queries, looking for answers, advice, or explanations right inside the platform. The new Symphony algorithm works much deeper than before. It doesn't just count likes or views. The system analyzes the content itself: it listens to audio, reads text on the screen, recognizes objects in the video, and tries to understand what specific problem or user query it can address. In this guide, we have compiled the...

undefine

Even the strongest prompt is only half the battle. In iGaming creatives, you can perfectly describe the style, camera angle, emotions, and offer... and still end up with a video that doesn't grab attention, doesn't hold attention, and doesn't convert. Because in real performance, the winners aren't those who write the "right" prompts, but those who know how to enhance them with small, almost invisible techniques. Mike Wiseman, a marketer, strategist, and creative who has worked his way from the chalkboard to the iGaming market, shows that the magic of conversion lies in the details. It's the micro-techniques of the first seconds, micro-emotions, a color palette tailored to the GEO, the effect of understatement, and social proof that make videos feel alive, human, and precisely attuned to the emotions. These nuances directly impact CTR, CR, and FTD, because viewers respond...

If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...