In 2025, a marketer without AI looks as strange as a targeting specialist without Facebook Ads Manager. The speed at which digital is changing simply doesn't allow you to work the old-fashioned way: you need to test creatives every day, launch campaigns for dozens of GEOs, count funnels, make content, and report to clients. Without the support of artificial intelligence, all this would have turned into chaos a long time ago. But there is one problem: most top AI services cost as if you were buying another person to join the team. Paid rates bite, and it is not always clear whether these tools are really worth it. The good news is that there are dozens of free AI services on the market that help to solve key tasks of marketers. These can be tools for texts, free AI image...

In 2025, memes have become a part of marketing funnels as organically as Facebook targeting or push notifications. In arbitrage chats, communities, and TikTok, they don't just make you laugh, they warm up the audience, break down the brand-customer barrier, and make people like things they would never click "Buy." Why is this? Because memes are a universal language of trust. They are not perceived as advertising, they create a sense of "one of their own" and disperse content across communities faster than any selling banner. And most importantly, it's the cheapest way to warm up a cold audience before you pitch them a commercial offer. Let's see how memes fit into the funnel, why they sometimes sell better than offers, and how to measure their effectiveness so that you don't end up being just "the same brand that makes...

In the affiliate community, hobbies often become not just entertainment, but a source of inspiration, inner peace, and even a whole philosophy. Lead Panda continues to introduce you to the hobbies of people who develop the industry every day. Today, an unexpected hobby is tea ceremonies. Valeriy, Head of FB at SPT My first tea ceremony took place in 2023. I was first “dragged” into tea by my girlfriend, who is now my wife. It was our relationship anniversary, and we decided to celebrate it in an interesting way: we went to a Chinese tea ceremony. We drank high-mountain oolong from Taiwan, listened to an extremely interesting lecture, and drank 6 liters of tea together with the master in the evening. I liked it so much that this topic stayed with me. I was immediately hooked on tea ceremonies: it...

Imagine this: you're on Instagram, you see an ad for a digital marketing course, you click, you sign up... And meanwhile, the arbitrageur receives his reward - for signing you up. And now imagine: you can be in the place of this arbitrator. And it all starts with one simple word - offer. What is an offer? An offer is an offer from an advertiser to promote a specific product or service in exchange for a reward. In simple words: an offer is something that needs to be "sold" to get cash. A product, a subscription, a game, a financial service - all of these can be offers. Why offers are important The offer itself: defines what you will get paid for; tells you what kind of audience to look for; helps you build an advertising strategy. A business needs...

Where can I find all the top affiliate parties? Of course, by playing padel! PR, sales, affiliate, content - all of them are important. But do you know what really unites industry leaders? Joint padel tournaments. This is where fates are decided, deals are signed, and teams are formed. Also, you can shout at a colleague here, and you won't get in trouble for it. It's perfect! Padel is like arbitration on the court, but more fun In padel, everything is like in traffic: you have a strategy, you see an opening, you act. If you don't act, the ball flies past the KPI. It's a mix of tennis, squash, ping-pong, and team play. The rackets are without strings, the courts have walls, and the opponents are like targeters after a deadline: fast, tricky, but fun. Who is behind the...

Lately, bitcoin has been steadily gaining momentum and attracting investors' attention again. Will it sustain this pace, or is it just a temporary spike? What can we expect after the halving? Bloomberg and The New York Times have analyzed the situation, and we have collected the most interesting things. Bitcoin is back at its high: what happened? On March 5, the bitcoin rate reached a record high of $69,191.95, which became a new historical high. However, within a few hours, the price dropped sharply below $60,000, writes Bloomberg. For crypto investors, this is a real relief after almost two years of "crypto winter" when the market was experiencing a prolonged decline. A year ago, bitcoin cost only $16,600, and since the beginning of 2024, its price has jumped by 50%. In general, over the past year, the digital asset market...

Crash games entered the market in 2018 and have not lost their popularity: multipliers up to x25,000, instant wins, and the ability to control risks attract millions of players from all over the world. Even slots or roulette cannot always provide such a drive and a chance to win. Traffic for crash games can be found in almost every country, but for some reason, advertisers are more focused on residents of poor Tier-3 countries. There are very few casinos that consistently accept solvent audiences from Tier-1 and Tier-2 countries for crash games. Let's find out why players love crash games so much and why advertisers don't wait for leaders from wealthy countries. What is the secret of crash games popularity When a player launches roulette, the chance to win a serious sum is minimal. For example, the probability of increasing...

What is a pitch? A PR pitch is a short, clear and effective presentation of your material to a journalist. Its purpose is to interest, convey the idea and get the desired publication. A properly created pitch is your bridge to success in communicating with the media. We have prepared a step-by-step guide that will help you create the perfect pitch and increase your chances of getting your material published. Understanding the media and its audience Why is it important? Each media has its own specifics, style, and target audience. The material that is perfect for a business publication may be completely uninteresting for a lifestyle magazine. How to do it: Research the media: Check out the content of the publication, understand what their audience is interested in. Analyze the journalist's publications: Pay attention to the topics they cover, style...

Artificial intelligence has long ceased to be something complicated and is available to anyone who wants to optimize their work, prepare for important events or learn something new. From crafting the perfect resume to creating compelling presentations, ChatGPT is the perfect assistant! In this article, we will share ready-made Prompts that you can use for everyday tasks. With their help, you will save time, get quality results and make your work more efficient. Prepare for an interview I am going for an interview for the position of in a company specializing in . I have experience in this field and my core skills and competencies include . What questions might I be asked and how best to answer them? Assist in preparing the presentation I need to prepare a presentation on for . The presentation should last about and I...