Guerrilla marketing in arbitrage and its types The main objective of guerrilla marketing is to minimize costs when achieving the goal, while using methods that evoke strong emotions in consumers, including not only positive ones but also such emotions as anger or irritation. Most often, the goal is to shock or surprise the audience. Take, for example, the Game of Thrones ad in the New York Times. Unexpectedly for the reader, the shadow of a dragon appears on the pages of the newspaper, which can make them involuntarily look up into the sky, believing for a moment that it is Daenerys Targaryen riding a dragon above them. Although this is unlikely, it creates a certain impression and remains in the memory. Types of guerrilla marketing Before choosing a guerrilla marketing strategy, it is important to have a deep understanding of...

Common mistakes when working with the dating vertical We've compiled the most common mistakes in the dating vertical for you, and we caught ourselves thinking that it's almost the same as date faux pas. 1. Lack of language adaptation Creative should be created in the language of the user's browser. It's not just about translating text, but also about adapting cultural nuances and context. Imagine that you have a date with someone from another country. You may speak the same language but not understand each other because of the difference in culture and mentality. It is equally strange to go on a date and talk only about yourself, not being interested in your partner's life and interests. 2. Audience segmentation is not set up Segmentation by gender, age, and demographics in the relevant geo directly affects conversion. For example, a...

Influencer marketing is the most trending solution for advertisers today. Influencer marketing provides brand awareness, and recognition and evokes associations with the most influential people in the industry. So how not to love it, right? Affiliate marketing has been around for exactly as long as e-commerce. It has learned to adapt to people's needs and fully utilizes modern technology to maximize effectiveness. It's time to deal with it once and for all! We'll cover where affiliate marketing ends and influencer marketing begins. How affiliate marketing works Meet Vasya. He's an affiliate. We call him a partner, an arbitrageur. Vasya works from home. He has a computer, but he doesn't have his website, or blog, much less an online store. He doesn't go to any business meetings (well, Vasya can, but for that, he needs to get a job in a...

What is link building in the modern world? As users become more and more demanding, link building today is primarily determined by quality, and only then by quantity. This applies not only to the number of links but also to the quality of the material itself and its relevance to the context of the posting. Even with these difficulties, a successful link-building strategy remains a key factor in improving your Google search engine rankings and building your reputation. What is link building? Link building is a method of promoting an online resource by obtaining the required number of external links. The main number is analyzed by search engines, and the more links from authoritative and relevant sites lead to your website, the higher you will be ranked in search results. What sites are suitable for link building? Websites that are...

Gambling offers have long proven to be a profitable source of income in the arbitrage community. There is a strong belief among webmasters that gambling is associated with large teams, impressive budgets, and high earnings. Today we will try to understand this complex and difficult vertical for many, as well as provide recommendations on how to work effectively with gambling, using push traffic to make a profit. Secret 1: Choose the right GEO Although Australia, Canada, and the United States are statistically recognized as the most gambling countries, beginners in these regions are usually not advised to enter the arbitrage industry. This is due to high traffic costs and strong competition in the Tier-1 countries. For newcomers, it is better to start with the CIS, Asian, and African markets, where you can find interested traffic at more affordable prices. Important...

What could be better than a "warm" customer who knows about your company and is familiar with your products? To retain such a potential customer, there is retargeting. Retargeting helps bring back users who have already visited your site but never made a purchase. Read more about what it is and how to effectively use retargeting opportunities in our article. What is retargeting? Retargeting is a marketing mechanism by which all online advertising is directed to those users who have already viewed the product they are interested in by visiting the seller's site. It is essentially repetitive advertising of products from the pages they have viewed. How does retargeting work? Technically, retargeting is realized in social networks, search services, advertising platforms, sites with similar products, and forums. The agency buys out displays of advertising on the platform on your order....

Why promote content   Although the answer to this question is obvious, we want to highlight the main advantages of content promotion for traffic pumping: Low cost. Viral marketing is much cheaper than any other type of marketing, especially traditional. When starting a business, an entrepreneur spends large amounts of money on advertising, while viral advertising does not require such expenses. The target audience promotes the brand for you. Increase the level of trust. Who do you trust more: business or customers? The answer is obvious. The brand itself is less trustworthy than its customers because its only goal is to sell. If your business is growing successfully and there is a lot of talk around it, people will have more reason to trust you. Effective way of lead generation. Viral marketing is a prime example of fast lead generation,...

Creating a personal brand in arbitrage: pros and cons A personal brand is a recognizable image of an individual, formed in public opinion. It combines unique knowledge, skills, outstanding character traits, style, unique features, ideas, and points of view on various topics. The main attributes of a personal brand are reputation and audience reach. Large reach is not always necessary the key is to influence your target audience and establish yourself in a professional field. Reputation is extremely important. It can take years to build, but one bad comment or action can ruin it all. In such cases, great coverage can play to your detriment, causing you to lose your audience, and it can be difficult to rebuild a good name. Why is it important for an arbitrageur to have a personal brand? The primary purpose of any media resource...

Who is a webmaster? A webmaster is a specialist who continuously works with traffic, and attracts and directs targeted users to advertisers' websites using the payment models offered by the advertisers themselves. Simply put, it is any online professional working with different traffic channels. This is not only a profession, but also a way of life. The work is not only highly paid but also very interesting, unencumbered by routine. It's also creative, as a large part of your potential income depends on ideas for creatives. The main responsibilities of a webmaster in arbitration Market analysis: A webmaster in arbitrage studies the competitive environment and identifies opportunities for the effective use of advertising platforms. Selection of advertising channels: Depending on the target audience and the specifics of the offer, the webmaster chooses the best advertising channels to promote the product...