Banner advertising is a type of contextual advertising that involves placing advertising images on targeted web resources in order to attract quality visitors. Each banner is a unique advertising message that can be static or animated. Banner ads can meet you on YouTube, while online shopping, watching news, and in other situations on the Internet. When you click on a banner, you are redirected to the advertiser's website where a specific product, service, or commodity is available. The main aspects to consider for a successful banner campaign are as follows Portrait of a potential client: Determine the characteristics of your target audience, such as gender, age, interests, social status, income level, and any other available information. The more you know about your audience, the more accurately you can target your ads. Interest: You have a very limited amount of time...

CPA networks act as an intermediary that connects advertisers using the CPA model with arbitrageurs. These affiliate networks aggregate a variety of offers that are made available to arbitrageurs in a convenient, centralized location, making it easier to find the right offer in a particular niche. Typically, CPA networks focus on working in one or more specialized verticals to provide a better selection of offserts. CPA (cost per action) refers to the price per targeted action taken by a user. This can include a variety of activities such as purchasing a product, providing contact information (pay per lead) or installing a mobile app. The company independently determines the type of targeted action for the CPA model, including: Lead: Obtaining customer contact information by filling out a form. Installing an application or program: Registering the download of a software product. Order...

Rome, Italy — November 4, 2025 — When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and — will set the stage for the most unforgettable night of the conference: Empire of Success. Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen. Not an Invite-Only. A Statement. In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the...

In 2025, a C-Level leader's personal brand is not only a tool for self-presentation, but also a key factor in trusting his company, attracting partners, and shaping corporate culture. Below you will find proven strategies, international cases, and honest opinions from one of the leaders in the field. For the sake of clarity and a sense of the specifics of our market, we learned interesting information about the experience of building a personal brand from a C-level representative. Dmytro Marievsky, Head of the Growe Partners affiliate program, shared his insights on this path. Tips for C-Level leaders Look at your personal brand as a tool for your development strategy Personal branding for executives is more complicated than giving speeches at conferences from time to time, because it is almost a daily work online to make people believe in you and...

In traffic arbitrage, a hold is a delay in payments to a webmaster by an affiliate program (AP). The hold period is necessary to check the quality of traffic and protect advertisers from fraud. Let's find out what a hold is, how it affects arbitrageurs and how to minimize its negative impact. Why do I need a hold in affiliates? The hold period in CPA networks and affiliate programs is necessary for several reasons: Checking the quality of traffic The advertiser analyzes leads to exclude frod and motivated traffic. Returns and order cancelations In e-commerce affiliates, hold allows you to make sure that the order is not canceled by the customer. Guarantee that the terms and conditions of the offer are met The PP checks whether the requests meet the advertiser's requirements. Types of hold in CPA-partnerships Hold can be...

Taboola is one of the largest native advertising platforms used by arbitrageurs to promote offers. However, working with Taboola requires certain experience, proper setup of advertising campaigns, and understanding of the nuances of account operation. In this article, we will analyze what Taboola accounts are, how to use them in traffic arbitrage, and what strategies will help to achieve maximum ROI. What are Taboola accounts? Taboola accounts are advertising accounts within the Taboola platform that allow you to customize and run native ads. They are used by arbitrageurs to promote offers in various verticals, including gut, e-commerce, finance, and gambling. How to create and use a Taboola account? Account registration. You need to register in the system, provide payment information and pass moderation. Setting up campaigns. It is important to choose the right geo, targeting, creatives, and bids for efficient...

Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise results. We create partnerships that go beyond traffic, delivering value, insights, and long-term success. Makeberry Affiliates is our affiliate network designed to provide both affiliates and advertisers with high-converting offers, transparent conditions, and reliable payouts. With in-house media buying and advanced analytics, we ensure quality traffic, optimised flows, and continuous improvement for all partners. We are excited to announce that WinSpirit and RocketPlay Casino have now operated by Makeberry Affiliates. This decision strengthens our position in the market and unlocks new opportunities for affiliates looking for high-quality offers with a streamlined, data-driven approach. This move brings significant benefits to our partners. With Makeberry Affiliates now managing these products directly, we...

At the beginning of 2025, in terms of number of active users, the most popular products in the market are (in alphabetical order): ChatGPT, Copilot, DALLE 3, Exactly.ai, Gemini, Kandinsky, LogoAI, Loudly, MidJourney, NeuralNude, Stable Diffusion. Probably you, too, who are reading this article, are already using one or more of them. When paying for neural networks, users face a number of challenges: Restrictions for bank cards Most neural network platforms accept standard bank cards (Visa, MasterCard). However, when using personal cards, sometimes there may be restrictions related to currency transactions or online payments. Also, the restriction of Russian cards (MIR, issued before 2022 Visa and MasterCard) creates additional difficulties. They are not accepted for payment by international online services. It is possible, of course, to go to Belarus or Kazakhstan and there to issue a foreign bank card, but...

Trinity Network is a modern CPA-network offering webmasters unique working conditions and a wide range of offers. The name of the network translates as "Trinity" and symbolizes three key parties of the transaction: advertiser, webmaster and the affiliate network itself. This approach emphasizes equal interaction of all participants, where everyone gets the maximum benefit. What makes Trinity Network different from other CPA-networks? First of all, it is an individual approach to each webmaster, exclusive offers, flexible payment terms and powerful technical solutions. The affiliate network covers more than 30 GEO and provides access to 3000+ offers in all popular verticals. The network supports all types of traffic and offers its own Smartlink solutions, which greatly simplifies the work of arbitrageurs. In addition, partners can count on 24/7 support and convenient payment schedule (NET 7, 15, 30) with minimum withdrawal amount...