Widgets are a must for every website. Why do you need them and what problems do they solve? One of the biggest challenges of ecommerce business is to make a potential customer choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site permanently. After all, consumers have a lot of choices and will choose the company that offers them not only a quality product, but also a quality interaction with the brand. According to statistics, 68% of users will become customers of the business that offers convenient communication. There are many tools and methods to do this. And one of the most popular is to add a widget. They have become so popular that it's hard to imagine a modern website without them. This small application helps to solve many tasks. What are they?...

The social media account market is actively developing. If you have a few spare Instagram or Facebook accounts with a good reputation, there will always be arbitrageurs who want to buy them. In the world of online marketing, accounts are a necessary resource, like thread for a sock factory or plastic for a recycling plant. Where and how can you sell an Instagram account? What is the potential profit and is it possible to make money on it regularly? You will find answers to these questions in today's article. Instagram account: What affects the price The platform prohibits the transfer of accounts to third parties. But as arbitrageurs, we will find a way around these restrictions, right? The main thing is to do it wisely. If you have not hacked someone else's account but gained access to it through commercial...

The woman who deceived the whole world. The story of a Bulgarian woman who stole $4.5 billion worth of OneCoin pseudo-cryptocurrency. Some call her a crypto-queen, some a genius and business woman, and some a fraud and a scammer. So who is this Dr. Rouge, who founded the cryptocurrency OneCoinand where did the 4.5 billion go? Who is Dr. Rouge? Oxford University graduate Ruzha Ignatova was born in Bulgaria but grew up in Germany. Since childhood, Ignatova dreamed of becoming a millionaire. Therefore, after graduating from the Faculty of European Law and obtaining a doctorate, she got a job as a consultant at an international consulting company. Her career developed very rapidly, which was facilitated by her knowledge of different languages - Bulgarian, Russian, German and English. In 2014, Ruzha launched the OneCoin cryptocurrency, which made her an international scam...

If you've made it to this point, it means you're either already running Facebook ads or planning to start. Welcome to the world of blocking, changing algorithms, and hidden traps that you can get around on your own. If your significant investment in advertising hasn't met your expectations, welcome aboard. Today we will discuss simple actions that can save your conversions. The wrong goal of an advertising campaign When launching Facebook ads, you need to be clear about the goals you want to achieve. An incorrectly set goal negatively affects the effectiveness of the campaign, as the platform's algorithms will work based on the chosen goal and select the appropriate audience for the ad. Incorrect terms of reference will lead to unsatisfactory results. There are several categories of goals on Facebook: recognition; traffic; engagement; lead generation; sales; promotion of upsells....

When you pay only for a click. Or, what PPC is and why this advertising model has become so popular among arbitrage specialists. A few years ago, pay-per-view was the most commonly used method of marketing advertising. More precisely, for 1000 impressions. But technologies are developing so rapidly that new approaches are constantly emerging. Among them, PPC or Pay-Per-Clickpay per click) is an online advertising model where the advertiser pays for clicks. That is, only after the user clicks on the ad. Often you can hear that PPC is contextual advertising. We say that this is not very correct. Contextual advertising can work according to the PPC model or some other model, for example, CPA (cost per action) or CPM (T) (cost per 1000 impressions). This advertising model seems to us to be the most objective tool. The fact that...

Few people in the world can boast that they have never encountered a scam. Irritation, anger, and disappointment from unreasonably lost money are common emotions for many people. That is why we decided to raise the topic of fraud in traffic arbitrage. Earning money on trust Trust fraud is an ancient practice of deception that has always been frowned upon in society. Fraudsters, who produce nothing of their own, rely entirely on their cunning to cheat others. That is why every state takes measures to punish such actions. There are also numerous cases of fraud in traffic arbitration that lead to the following consequences: Creating a negative image of online advertising when deceived customers express their dissatisfaction to a wide audience; increased control by trusted sources (social networks, search engines) overall arbitrageurs; More difficult conditions for gaining trust in new...

Bitcoin is not just a digital currency, but a real revolution in the world of finance and technology. One of the most important events in its life is halving. This is a process during which the reward for mining Bitcoin is halved, and it occurs about once every four years. Halving has a profound effect on the Bitcoin economy, affecting its scarcity, inflation, and even its price. In this article, we will take a closer look at what halving is, how it works, and why it is so important for all cryptocurrency market participants. Basics of the Bitcoin network: how the BTC blockchain works To understand what halving is, it is important to understand the basics of the Bitcoin network. Bitcoin transactions are grouped into blocks that are protected by the mining process. Miners use powerful computers to solve complex...

There are a large number of payment methods for advertising on the web, each of which has its pros and cons. In this review, we will analyze the CPT model, which is not often found on advertising platforms, but in some situations can be the most profitable for arbitrageurs. Before we move on to an overview of different payment models, it is important to understand why choosing the right model is important to achieve your RC goals. Advertising is needed to increase the awareness of your brand or product. Thanks to targeting settings, online promotion offers great opportunities. Moreover, online promotion makes it easy to monitor impressions and analyze the audience that interacts with ads. This data helps to create statistics and analyze the effectiveness of an advertising campaign. Let's take a closer look at the existing payment models. Payment...

An effective way to attract viewers' attention is video ads at the beginning, middle, and end of videos. Let's find out what these formats are, how they function, and what their benefits are for advertisers. Prerolls This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service. Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching. Midrolls A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds....