LottieFiles is the future of animation on the Internet. What makes these animations so cool and why you should use them. In the world of web design and development, animation has become a key element in attracting users' attention and improving user experience. And while creating complex animations used to require considerable effort and time, LottieFiles technology has changed the game. I'm sure you've seen the cool stickers you can find on Telegram now. So, these are not standard GIFs, but the Lottie tool. What is Lottie animation? Lottie animation is an amazing tool that makes online animation smoother, more manageable, and eliminates the need for users to download heavy animation files. The format created by Airbnb allows apps to show animations created in Adobe After Effects in real time. Why Lottie and not GIF, AVI, mp4, and animated HTML...

Blockchain abstraction. Let's understand what it is, how it works, and why it is needed. The term "abstraction" is used in various fields to describe the process of separating the technical component of a product from the user experience. For example, to send an email, a person doesn't need to understand the differences between IMAP and POP3 email protocols or learn the SMTP data structure. Accordingly, blockchain abstraction means the separation of the technical characteristics of decentralized networks from the user interface and the experience of interacting with applications built on them. Among the first ones are: use of gas tokens to pay for transactions complex mechanics of creating and managing cryptocurrency wallets the need to transfer assets between different networks How does blockchain abstraction work? Efficiency Imagine if you could only send messages from iPhone to another iPhone, but...

Which domain zone to choose? The best domain zones for business and more A domain is the first thing users see when interacting with a website. And if the owners of online resources come up with a domain name on their own, then when searching for a domain zone, you have to choose from existing options. The usual .ua, .com, or .net pointers are actually much more important for online business than it might seem at first glance. Let's try to figure out what domain zones are and whether there are rules to follow when choosing the right identifier. What is a domain zone A domain zone is a component of a domain that is located to the right of its name. Historically, domain zones were used to designate geographic areas and the purpose of a web resource. In 2010,...

Interested in expanding your Facebook and Instagram ad campaigns? This is often a challenging task. It is important to note that expanding campaigns on Meta is not only about increasing the budget and tracking results, but also about steadily increasing costs while maintaining the set performance indicators. Whether you're looking to reduce your cost per action (CPA) or increase your return on advertising spend (ROAS), the techniques below will help you increase your budget and boost these key metrics. Read on for our analysis of 5 proven methods and successfully scale your ad campaigns. Create audiences at the campaign level This method requires that you have been using broad targeting for some time and noticed a decrease in its effectiveness. If you haven't done so, the first step is to launch a new campaign to find your audience. Enable the...

Choosing the right traffic source for your offer is one of the key steps in successful traffic arbitrage. Each traffic source has its own characteristics, audience, and ad formats, so it is important to carefully analyze and choose the sources that best suit your offer. In this article, we'll go over the main steps and factors to consider when choosing the right traffic source for your offer. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Study your offer The first step is to fully study your offer. Understanding its features, target audience, geographic location, and type of action (e.g., selling a product, filling out a form,...

Guest posting as a marketing tool. Let's figure out how effective guest posting is for SEO What is guest posting? Guest posting means publishing text on a third-party authoritative blog that includes a link to your site with native (not direct) advertising. This is an effective strategy for external SEO website promotion, as it allows you to increase the authority of your resource, increase its visibility in search, and therefore attract new visitors. Free guest posting remains one of the main link building methods that is suitable for projects in any niche. It can be used with a minimal budget, but if you don't build a strategy for working with platforms, it will be difficult to get the desired result. Help: In Google's guidelines, there is a clause that states that guest posting is considered a prohibited way to promote...

UGC content is any type of content created and shared by users on the Internet, including videos, photos, GIFs, memes, blog posts, and audio. In this article, we'll show you how this tool can be a real game changer for your business and how UGC can be a valuable marketing tool for building trust, engaging your audience, and enhancing your brand reputation. What is the effectiveness of UGC content User-generated content includes everything your audience posts online related to the brand: reviews, product photos, before-and-after videos, etc. User-generated content covers various forms of content, such as text, photos, videos, and audio, created and shared by Internet users. But why is UGC so successful if there are photographers, videographers, motion designers, and other professionals who create professional, high-quality content? The secret is simple: naturalness. People tend to trust live recommendations and...

Widgets are a must for every website. Why do you need them and what problems do they solve? One of the biggest challenges of ecommerce business is to make a potential customer choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site permanently. After all, consumers have a lot of choices and will choose the company that offers them not only a quality product, but also a quality interaction with the brand. According to statistics, 68% of users will become customers of the business that offers convenient communication. There are many tools and methods to do this. And one of the most popular is to add a widget. They have become so popular that it's hard to imagine a modern website without them. This small application helps to solve many tasks. What are they?...

The social media account market is actively developing. If you have a few spare Instagram or Facebook accounts with a good reputation, there will always be arbitrageurs who want to buy them. In the world of online marketing, accounts are a necessary resource, like thread for a sock factory or plastic for a recycling plant. Where and how can you sell an Instagram account? What is the potential profit and is it possible to make money on it regularly? You will find answers to these questions in today's article. Instagram account: What affects the price The platform prohibits the transfer of accounts to third parties. But as arbitrageurs, we will find a way around these restrictions, right? The main thing is to do it wisely. If you have not hacked someone else's account but gained access to it through commercial...