In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

Not so long ago, arbitrageurs limited themselves to classic apps because of their affordability. However, as time passed, they faced the problem of frequent bans from Google Play. Every time one of the apps got banned, they had to either adapt the funnel for a new app or look for alternatives from other developers. In 2015, Progressive Web Apps came along and opened up new opportunities for gambling buyers. Now, for the price of one web app, it is possible to create a whole set of apps that are independent of classic platforms and therefore not at risk of banning. In addition, their design can be easily adapted if necessary. With the help of the builder from PWA Group, any bayer can build their app in just half an hour and start testing it. From white pages to titles, images,...

Promoting a website in arbitrage marketing requires a clear understanding of goals, strategic planning, and meticulous execution of various stages. This not only ensures increased traffic but also facilitates conversion rate improvement and, consequently, revenue growth. This article will explore the key stages of website promotion in arbitrage marketing from initial planning to implementation. Stage 1: Planning Defining the Target Audience: Understanding your target audience is the foundation for any successful marketing campaign. Identify the demographic, psychographic, and behavioral characteristics of your audience. Setting Goals: Clearly define what you aim to achieve through arbitrage marketing — whether it's increasing traffic, brand recognition, or sales growth. Competitor Analysis: Study the strategies and methods used by your competitors. This will help identify their strengths and weaknesses and pinpoint potential opportunities for your campaign. Stage 2: Content Creation Developing a Content Strategy: Create...

An HR manager, or human resources manager, is a key professional responsible for recruiting, developing, and maintaining a qualified workforce within an organization. This specialist is involved in the search and selection of candidates, their motivation, training, professional development, and retention within the company, as well as administrative tasks. The HR manager's responsibilities include creating the conditions under which each employee can demonstrate their best professional and personal qualities in the interests of the company. Ultimately, the HR manager helps the organization to work more efficiently by selecting and developing a team that will contribute to the achievement of its goals. What does an HR manager do in arbitration? An HR manager in the field of traffic arbitration plays a key role in personnel management, adapting general HR functions to the unique requirements of this industry. The main responsibilities of...

Playing for luck or betting on sports events has become a popular way to spend time, and for some, even a favorite hobby in many countries. With the advancement of technology and the Internet, this activity has naturally moved to the online space. The online gambling market is developing in step with the progress in web technologies. The connection between online technologies and entertainment has become the basis for the name of this industry - iGaming. The success of this industry is largely due to its transition to the virtual space, where participants have continuous access to online games. What does "iGaming" mean? The definition of "iGaming" can be applied both in a narrow and broad sense. In a narrow context, iGaming refers to online gambling through electronic means. Thus, the letter "i" in the word iGaming symbolizes the Internet,...

Spring is traditionally packed with events, but May looks particularly busy: from Europe to Africa, from the Middle East to Asia. The market is moving fast, and if you want to stay in the game, you need to understand what’s happening not only in your niche but also globally. We’ve compiled a list of key events you should attend to gain insights, network, and discover new opportunities before anyone else. iGaming Germany 2026 Where to go in April 2026: Top conferences and events of the month When? April 22–23, 2026 Where? Germany, Munich iGaming Germany 2026 is one of the key events for players in the European iGaming market, focusing on regulation, compliance, and business development in Germany. The event is organized by Eventus International. The event will bring together operators, affiliates, regulators, lawyers, and technology companies to discuss how...

Dating has long been considered one of the most stable verticals in performance marketing: demand remains steady, the economics are straightforward, and results are more or less predictable. But at the same time, the market is gradually changing. Affiliates and teams are increasingly looking not just for offers, but for more tech-driven solutions—with deeper analytics and clear terms of operation. The main reason lies in the processes themselves. Delays in approval, sudden changes in terms, and limited data transparency make the work less predictable. Under such conditions, it’s difficult not only to scale but also to control campaign economics. That is precisely why there is a growing demand for a different, more systematic approach: one with clear operating rules, stable financial terms, and access to detailed analytics that allows for decision-making based on real metrics and scaling traffic without chaos....

In a world where “just one more meeting” easily turns into “just one more message on the weekend,” taking a break has long ceased to be a given. We all talk about work-life balance, but in reality, we live somewhere between deadlines, chat messages, and the constant nagging thought that “there’s still more to do.” So we decided to ask those who work with people, processes, and stress every day: how do they actually “switch off”? What helps them avoid burnout, not lose themselves, and at least occasionally step away from this endless workflow? What do you usually do outside of work when you want to “switch off”? Iryna, Team Lead Recruitment Oh, well, I’m a person of extremes. Either I completely disappear: a blanket, tea, a movie, and silence. Or, on the contrary, I suddenly get into the swing...

High-quality content continues to be a real magnet for customers, significantly surpassing classic advertising in terms of the number of attracted leads and overall profitability - up to 13 times higher, as shown by recent data from the Content Marketing Institute. Smart search engines based on artificial intelligence "intercept" over 50% of traffic, giving answers immediately, without going to websites, so brands have to fight for attention through the reliability of content and emotional engagement. Here we will analyze 12 key trends with real cases of companies that have already "shot" with sales growth and loyalty - these are practical insights for your business straight from the "knife". Content Marketing Market Overview in 2026 94% of B2B companies plan to increase content budgets, and every third one does so radically, according to PathFactory. Yes, many marketers have already "made friends"...