Yuval Noah Harari (YNH), a renowned historian and best-selling author, shares his thoughts on the challenges and risks associated with regulating artificial intelligence (AI) in a conversation with a journalist. Journalist (J): Some large companies, such as OpenAI or Microsoft, are actively advocating for AI regulation. But isn't this an attempt to strengthen their positions? After all, it will be harder for small companies to compete if they need expensive certifications, lawyers, and large teams to operate. We have already seen how GDPR has only increased the influence of tech giants. Won't it happen again with AI? JUNH: You are absolutely right, this is an important question. At the moment, the development of powerful AI models already requires significant resources: money, data, and experts. In fact, it is a game for several players, and globally, only a few countries are...

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

In traffic arbitrage, the success of advertising campaigns often depends not only on the right choice of offers and traffic sources, but also on how effectively they affect the user's psyche. Understanding the psychology of the audience allows you to create creatives that attract attention, arouse interest, and push users to take action, whether it's an ad click, a purchase, or a registration. In this article, we'll look at how psychological factors affect conversions and what can be done to improve the effectiveness of arbitrage campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with a promo code PandaMedia. 🧨 Sign up via link, enter the support promo code and get cards for free Using psychological triggers Psychological triggers are subconscious mechanisms that influence users' decisions....

Lead Panda Media is breaking in with a cool premiere. Now we have our own YouTube show. The “C-Level” show is a line of interesting interviews with the most successful and coolest representatives of the affiliate sphere. The name of the show is very symbolic, because C-level positions are the highest level positions in the company("C" in the abbreviation stands for "Chief"). These are specialists who not only manage their own areas, but are also responsible for defining the company's strategy and development vectors. They know all the secrets of how to bring companies to the world level. Ahead of the premiere, the show's host and co-founder and CMO of Lead Panda Media Mila shared the idea of the show: "In the first season of “C-Level”, we will introduce you to the top faces of the coolest arbitration and IT...

In search of new solutions and ideas. How artificial intelligence will create an earthquake in the marketing world in 2024 Experts from Gartner have conducted extensive research and offered a new perspective on how marketing will work in 2024. Gartner is a leading global information technology research and consulting company. Founded in 1979, it has more than 60,000 clients from 10,000 different organizations. SMM marketing will lose effectiveness By 2025, the visible deterioration in the quality of social media sites will force 50% of consumers to significantly limit their use of the main platforms. The reason is users' concern about the misinformation spread by GenAI. Generative artificial intelligence will become an everyday tool By 2026, 80% of creative talent will use GenAI daily. This will allow for more strategic work, which will lead to an increase in creative spending. Reason:...

Traffic arbitrage is not an easy business. Every day, users consume billions of advertising messages. According to SocialPilot, Instagram has more than two billion monthly active users, which is only the fourth largest social media platform, behind Facebook, YouTube, and WhatsApp. Think about the number of users on these platforms. Often, a large amount of advertising can scare away customers instead of attracting them. Therefore, it is important to determine the methods of interaction with the audience with special precision and skill to effectively turn them into potential buyers. Creativity in advertising: the key to success Creativity is the visual aspect of an ad message that users see. This element must be effective - it encourages the user to click on the ad and perform the targeted action. This requires a unique creative that stands out among many other offers...

You can monetize your platforms in several ways: sponsored posts, advertising, selling products, or consulting services. However, one of the easiest ways to make money is to use the best affiliate programs. Let's highlight the reasons for the popularization of affiliate marketing as a profitable monetization area: It is a multi-billion dollar market. In the United States alone, spending on it reached more than $8 billion in 2022, which is three times more than it was ten years ago. According to Rakuten, more than 80% of advertisers have affiliate programs. This industry is responsible for over 16% of e-commerce orders. Keep reading to find out which affiliate program to choose. What are affiliate programs? Affiliate marketing programs are referral programs through which a publisher (or blogger) earns an affiliate commission by promoting a business's products. To get started with affiliate...

Why do you need neural networks in traffic arbitrage? Every year there are more and more programs based on artificial intelligence, which greatly simplify the work of arbitrageurs in various spheres. Neural networks can create texts, generate images for creatives, transcribe audio and video, and much more. They are a collection of smart algorithms specifically designed to solve specific tasks and can function autonomously. These innovative technologies have already found applications in medicine, marketing, and the defense industry. Neural networks are constantly improving, becoming more and more efficient in accomplishing their tasks. But what exactly makes artificial intelligence so attractive for arbitrageurs, and what functions should it perform? In this article, the FlexCard virtual card service team will describe in detail what neural networks are popular in 2024 and for what purposes they are needed. Here we go 🚀 Text-to-speech...

Marketing is not all about the "Buy" button. Content, PR, and community rarely generate sales here and now, but they build the most valuable things: reputation, recognition, and audience loyalty. It's like training before a marathon: you don't have a finish line yet, but you're already building up your fitness. According to the Digital Marketing Institute, content marketing can generate 3 times more leads at 62% lower costs than classical advertising. PR raises brand awareness to the level where you are recognized without a logo, and HigherLogic shows that active communities increase customer engagement by 21%. And all this sounds good until a funder comes in with a direct question: "Where are the numbers?" In order not to answer "this is a long-term investment" with a dreamy look out the window, you need KPIs, specific indicators that will prove that...