An effective way to attract viewers’ attention is video ads at the beginning, middle, and end of videos. Let’s find out what these formats are, how they function, and what their benefits are for advertisers.
Prerolls
This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service.
Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching.
Midrolls
A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds. It can be more effective than a pre-roll because the viewer is already interested in the video.
Example: Coca-Cola used such a video in its campaign to promote a new product, introducing the features of the product and encouraging people to try it.
Postrolls
These are ads that play after the main video ends. Usually, they last from 15 to 30 seconds. They can be effective because they are shown when the viewer has already watched the midroll and may be more interested in the product or service being demonstrated.
Example: Nike used a video like this in their advertising campaign to promote a new sportswear collection by showing different models from the new collection, allowing viewers to see more products and make a more informed choice.
To create an effective video ad, it is important to take into account not only its type, but also several other factors, including the product, target audience, and the platform where the video will be played. It is necessary to create commercials that will interest and provide useful information to viewers.
To make video advertising more effective, you should use tools such as Google AdWords, Facebook Ads, and YouTube Ads. These services allow you to organize and optimize advertising campaigns using various video ad formats, including pre-rolls, mid-rolls, and post-rolls.
It is important to remember that creating effective video ads requires careful planning and analysis of the results. Advertisers should use analytical tools to measure the effectiveness of their campaigns and optimize them to achieve better results.
Conclusion
In conclusion, video ads are becoming more and more popular among advertisers every day. Different formats, such as pre-rolls, mid-rolls, and post-rolls, can be effective in attracting audience attention and increasing conversions. Advertisers should use analytical and planning tools to create more effective video ads and achieve the best results.
