Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

Arbitration in 2025 is not about "gut feeling". It is about scale, speed, automation, and cold calculation. And if you are still doing everything by hand - writing creatives, optimizing campaigns manually, calculating ROI in a spreadsheet - then don't be surprised why competitors are already far ahead. The traffic market has become faster and more complex. Buying is no longer just a purchase, but a system management, where new connections, geo, restrictions, fraud and burn rate appear every day. This is where AI comes in - not as a fancy gimmick, but as a real assistant in routine, scale, and profit. Less time - more ROI. Let's go. A selection of AI tools based on real arbitrage tasks AI services in arbitration are not about "everything and nothing" but about clear task solving: writing texts, creating creatives, automating purchases,...

Too Long; Didn't Read - or how to survive in a world where people read diagonally In a time when most people skim through headlines and neural networks churn out texts faster than you can brew coffee, it's no longer enough to be "written". Google doesn't want to be fooled by template texts with no soul anymore. Your material should be trustworthy because of experience, expertise, and real benefits. But don't worry, AI content can survive and even shoot to the top if it follows the E-E-A-T principles. Even if you are not an expert in a certain niche. We will analyze how to do it further. What is E-E-A-T and why is it important even in the ChatGPT world E-E-A-T is the four pillars of quality content: Experience Expertise Authoritativeness Trustworthiness This is not just an SEO mantra, but...

Six months ago, artificial intelligence in marketing was associated with simple chatbots, template banners, and standard email campaigns. It was used mainly for technical tasks, but today everything has changed. AI has become a tool that helps to come up with ideas, create content, and build communication in a new way. Now it's not enough to just come up with an idea. You also need to explain it to AI, choose the right tool, and create an ad that will really catch the audience. How it works in practice - we share examples of recent campaigns. WWF Ukraine: empty toy sets instead of endangered species WWF Ukraine together with Nebo ideas agency rethought the popular GPT Doll trend, in which users created images of dolls using AI. But instead of bright characters, the team offered a different solution: animal modeling...

The financial side of traffic arbitrage plays a key role. The choice of payment instruments determines not only the convenience of work, but also the security of accounts. In 2025, arbitrageurs use two main options: traditional banks and virtual cards. Let's analyze the pros and cons of each and find out which option is better for arbitrage. Bank cards for arbitrage Plusses: Support of major payment systems (Visa, Mastercard) Ability to work with any services Reliability and long term Minuses: High probability of blocking at frequent transactions Long process of account recovery after blocking Tight control over financial transactions Virtual cards for arbitrage Pluses: Quick creation and replenishment Reducing the risk of blocking advertising offices Anonymity and flexibility of settings Easy scaling of advertising campaigns Minuses: Some platforms may not support virtual cards Issuance and top-up fees What to choose...

LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

Dubai is once again the epicenter of the hottest events for the affiliate community! From February 23 to 27, alongside SiGMA Eurasia and Affiliate World Dubai, you will be able to attend a series of exclusive events - from elite networking and entertainment activities to private meetings with top industry players. This is a unique opportunity to network, discuss trends and simply enjoy the atmosphere of luxury, drive and business acquaintances in the heart of Dubai. We have also prepared a 20% promo code for you. Read to the end to find out! February 23 Deep Dive Dubai by SiGMA 📍 Deep Dive Dubai 📆 09:00 - 12:00 Tickets: by invitation only An exciting dive in the deepest diving pool in the world? That's what you need to get started! With a depth of 60 meters and a volume of...

Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

Instagram continues to change, and every year the rules of the game become more complex. But if you want to stay on top of trends, understand innovations, and use them to your advantage, this material is for you. Ready to learn how to promote yourself on Instagram in 2025? Let's start with the main thing. The main changes in Instagram 2025 Ban on monetary rewards for targeted actions. Do you remember the high-profile blogger sweepstakes where you had to follow dozens of accounts for a chance to win money? That era is over. Instagram has officially banned financial rewards for following, liking, or reposting. ❗ What it means: Avoid any financial incentives for the audience. Focus on organic engagement: create content that attracts your target audience. Ban on calls to action before reading the content. Now you can't write "Like...