In iGaming affiliate marketing, traffic alone rarely determines success. The primary driver of revenue growth is geography. GEO selection defines how expensive acqфuisition will be, how players behave, and which monetization model performs best. Experienced affiliates rarely ask, “Where is traffic available?” Instead, they ask a different question: which GEO aligns with their traffic model, budget, and long-term monetization strategy. Understanding this difference is what separates experimental campaigns from structured affiliate businesses. For affiliates evaluating igaming affiliate programs or comparing igaming affiliate networks, geography is the first strategic decision—long before creatives or funnels come into play. Why GEO Selection Drives Affiliate Economics Every country represents a unique combination of player behavior, payment infrastructure, competition intensity, and marketing economics. In practice, professionals in affiliate marketing divide markets into three broad tiers. Tier-1 regions include markets with high purchasing power and mature...

Meta officially talks about user safety and trust in the platform. And this is not just a formality. All this is done to prevent fraud, manipulation, and toxic content. The company has implemented a comprehensive system of advertising policies. Violation of these rules can result in: advertisement rejection advertising account restrictions temporary blocking or even permanent banning For businesses that rely on lead generation or online sales, even a few days of downtime can result in lost profits and customer trust. So let's remember how to avoid getting caught by moderation and earn effectively. The most common violations of Meta Ads policies 1. Misleading or exaggerated promises Meta does not tolerate “miracle results” and loud guarantees. Phrases such as: Lose 10 kg in a week Earn $100,000 per month with no experience Guaranteed income from day one If the moderation...

In 2026, Meta decided to establish itself as a tool for scaling online businesses. They became an ecosystem with creativity, data, and automation for business results. Let's take a look at what really works in Meta Ads in 2026, why classic approaches no longer have the same effect, and how forward-thinking brands are winning with faster, smarter, and more high-performance campaigns. In particular, those who work with agencies like ZapMinds and focus on a systematic strategy rather than “tweaks.” AI audiences are our everything In 2026, Meta Ads fully integrated AI-enhanced targeting. Manually compiling audiences based on demographics is gradually becoming a thing of the past. Meta Platforms' algorithms are coming to the fore, forming audiences based on behavior, purchase intent, and real-time interaction signals. What works now? Automatic interest and behavior signals Algorithms themselves predict who is more likely...

Imagine a simple situation. A user visits your website. You have three seconds to keep them there. Not a minute to read the product description or five minutes to study the benefits. Exactly three seconds. And in those first moments, the decision is made not by logic, rational analysis, or common sense, but by pure visual perception. Research confirms this unequivocally: 94% of first impressions of a website are directly related to its design. At the same time, 75% of users evaluate a company's reliability solely based on the appearance of its website. These are not abstract figures from presentations — this is the reality in which any online business operates every day. Design is not about “beautiful” or “ugly.” It is a language of communication. It is a tool that either builds a strong bridge of trust between the...

February events for arbitrageurs and affiliates raise a lot of expectations! You never know where a snowfall will turn into an avalanche of leads, so experts need to attend various events for their own development and business. In 2026, this month definitely promises to be interesting: European conferences, LatAm gives the first signals about the liberalization of gambling, Africa shares insights about Tier-2 models, and Web3 hackathons are already warming up crypto traffic. This selection will have nine events that will really affect the market. Here you will find everything: from classic affiliate summits to iGaming hubs with local regulatory insights. It will be useful for CPA networks, gambling traffic, e-commerce affiliates and specialists in the field of arbitrage. Start of the month and immediately top 1. SiGMA Eurasia 2026 When: February 9–11, 2026 Where: Dubai, UAE Imagine: you walk...

This year has been a busy one — with a dozen international conferences, hundreds of meetings, dozens of potential collaborations, and a couple of thousand handshakes. At Traffic Squad, we never go to events just to hang out — for us, it's a way to test hypotheses, boost our network, and understand what really works in the market and what just wastes the budget. 🚨 ALARM! A full day in London with Traffic Squad and EV Media: insights, new connections, partnership talks, and a deep dive into the iGB London atmosphere. Watch the full episode. In between trips from Barcelona pavilions to Roman rooftops, we asked our Head of Affiliate, Valeria, about her main insights. Which networking format actually works today? Classic booths, private parties, or small talk? It’s not the format that matters, but how you use it 🙂...

Arbitration has long ceased to be a “toy business” with infantile dreams of “quick wins” and has become a story about a strong team and strategy. Managers no longer look only at yesterday's profits — they are nervous about anything that destroys consistency, responsibility, and healthy teamwork. When there is a position but no responsibility Lana, owner of Conversion Club, is most annoyed by the feeling that everyone wants a good position but does not want to take on the burden of decision-making. People agree to the status of “lead,” “head,” or even “owner,” but they don't fully understand their job responsibilities and don't ask, “What exactly am I responsible for and what results should I deliver?” Another trigger for Lana is the cult of titles. Everyone suddenly became “owners” and “media people,” even though the market can clearly see...

Two pros, three questions. What tools really get the job done, what trick is funny today but painful yesterday, and what a day looks like without unnecessary noise. Everything is here: ChatGPT + Notion, an SOS button to a lawyer, and an ad that went the wrong way. Catch the concentrate of experience without water, so the most interesting part is coming. Artur Borysenko, PR Director at Triangles What tool saved your job this year? And what gadget/habit saved your life outside of work? I'm a PR person, humanitarian, visionary, strategist, and just a good person, why do I need all this? Give me Telegram and Google Docs for now, that's enough for me. For everything else, I have a great team. And outside of work, I have an "SOS" button, which you press to automatically call your lawyer. Because...

The latest episode of ROI Night Show brought together mega interesting characters from the aff-industry for crazy interactions and frank conversations about business. From insights to "Arbitrage Picasso" The episode started with a guest of Lana Rossi, the founder of Conversion Club, who spoke about her unique approach to organizing arbitration events. Listening to her is a pleasure... The most exciting part of the show was the game, where the Crocodile game, drawing, laughter and marketing met. Representatives of Apps4You and TEQUILA lit up the room with their charisma, which you should appreciate! Only giggles? No, there will be pain too! Epic moment where participants received electric shocks for wrong answers about their companies. Among the interesting facts that were revealed during the game: TEQUILA has a corporate villa in Cyprus and plans to open in Bali Apps4You processes more...