Beginner advertisers who set up search advertising on Google Ads on their own often do not pay enough attention to keywords and negative keywords due to lack of experience and knowledge. However, even experienced media buyers often make mistakes, which leads to irrational budget spending. Although in most cases this is not critical, an analysis of popular mistakes and how to fix them will help you minimize risks. Let's consider them further. Lack of keyword clustering In an effort to speed up the launch of promotional activities, some webmasters and advertisers do not categorize ads and keyword phrases. Often, keywords and ads are simply combined into one general group that leads to the main page of the site or one landing page. Thus, the media buyer hopes that the target audience will understand the structure of the site itself, but...

Tired of breaking even and constantly looking for new connections? We know what it's like and have been through it too Therefore, we have compiled the top proven and most effective tips on how to find the perfect arbitration connection. The big idea and must-have of every arbitrator is to be a winner. But not everyone manages to accomplish this task. In order to make a profit, you need to have a working arb that will definitely bring you profit. However, in order to find, feel, and test an effective and profitable setup, every arbitrageur makes a lot of trial and error, and that's normal. Don't be afraid to experiment, try, test, and search. How to look for working arbitration relationships - four proven steps, more... Important! You need to realize right away that what works for someone else will...

Do not try to find the “perfect” offer One of the most common mistakes made by newbies and even experienced arbitrageurs is the desire to find the perfect offer that is available only to a select few. Although such offers may indeed exist on some affiliate programs, you should not look for them because they are intended for large teams that are ready to spend large sums of money on testing. Managers usually do not offer such offers to newcomers with a limited budget. A more productive approach would be to work with offers already available on the market, as they have already been tested by other arbitrageurs and it has been found out which one brings the highest conversion rate. To do this, it is recommended to analyze the market and competitors to find the offer that suits you....

In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

In early March, the Approve Leads team contacted us to tell us how they had been cheated out of $70k by DepLab representative Alexander Sokolov and to publicize the case. Since this was done not only to them but also to other arbitration teams, we began to investigate and look for proof. According to the data provided to us, DepLab owed them and other arbitration teams the amount of ... drum roll ... about one and a half million dollars😬. Trash! So, let's get into the details and screenshots. Read to the end and share your feedback. Who are these DepLabs? The company opened in 2022 with very favorable conditions on the market: payments once a week without a hold, free apps, free creos, and round-the-clock support. Under such conditions, during the first three months of operation, they have already...

Organic traffic is at the heart of the success of websites, providing a steady stream of visitors that come through search engines. Its distinctive feature is that it is free and attracts an audience interested in specific content or products. Features and differences between organic and advertising traffic Organic traffic comes from search engines, when users independently find your site among the search results, without stumbling on advertising. This indicates the high relevance of the site to user queries and trust in it on the part of search engines. Unlike paid advertising campaigns where every click costs money, organic traffic does not require financial investment in direct advertising. Advertising traffic, on the other hand, is provided through paid campaigns such as PPC (pay per click), where advertisers pay for each click to a website. This allows you to quickly attract...

In today's digital world, access to various arbitration services and platforms may seem extremely convenient and attractive. However, among the mass of offers, there are those that not only do not meet quality and security standards but are Russian and have not left the Russian market since the beginning of the full-scale invasion and continue to operate in Russia. In this article, we will consider Russian arbitration services that should be avoided due to their lack of ethical principles and other undesirable aspects. 365SMS - Service for SMS Marketing The 365sms service, created in Russia and located in the .ru domain zone, does not hide the fact that it is a Russian product. Although it attracts attention with its offer in the field of arbitration. However, despite the apparent convenience and attractiveness, users should carefully consider its advantages and disadvantages...

Why do you need neural networks in traffic arbitrage? Every year there are more and more programs based on artificial intelligence, which greatly simplify the work of arbitrageurs in various spheres. Neural networks can create texts, generate images for creatives, transcribe audio and video, and much more. They are a collection of smart algorithms specifically designed to solve specific tasks and can function autonomously. These innovative technologies have already found applications in medicine, marketing, and the defense industry. Neural networks are constantly improving, becoming more and more efficient in accomplishing their tasks. But what exactly makes artificial intelligence so attractive for arbitrageurs, and what functions should it perform? In this article, the FlexCard virtual card service team will describe in detail what neural networks are popular in 2024 and for what purposes they are needed. Here we go 🚀 Text-to-speech...

Traffic arbitrage is a method of earning money on the Internet, based on attracting potential customers to the customer's website with subsequent remuneration for each targeted action (purchase, subscription, form filling, etc.). Types of traffic can be diverse: from direct and organic to referral and paid traffic. Arbitrageurs use various sources and methods to set up advertising campaigns, including controversial ones like so-called "black traffic". Who is an arbitrageur and his income An arbitrageur is a specialist in the promotion of goods and services on the Internet, who invests his funds in advertising campaigns and receives remuneration for attracting targeted user actions. However, his income directly depends on the effectiveness of the campaign: if the attracted users do not perform targeted actions, the arbitrageur does not receive income. Limitations of arbitrage courses At first glance, traffic arbitrage seems to be...