The main goal of marketing efforts is to drive quality traffic to the final product. Media buyers take various measures to achieve this goal. They identify the target audience (TA), develop attractive banners, and launch advertising campaigns. Some work independently, while others cooperate with ad networks and receive appropriate payment for this. Growing competition in the media buying sphere forces specialists to look for new approaches and strategies. This is especially important for effective user engagement and encouraging them to download mobile apps. 10 tips to make your marketing better For those who work in marketing, here are 10 useful tips to help you in your work: 1. Recognize the value of mistakes Don't be afraid to make mistakes, because it is through mistakes that we learn and find the right path. By testing offers, you can better understand which...

In today's digital marketing world, analyzing different traffic sources is key to developing an effective advertising strategy. Sources such as Google Ads, Facebook and Instagram have their own specifics and potential. Their in-depth analysis allows you to optimally use the advantages of each platform. Analysis of various traffic sources provides an understanding of their target audience, user behavior, and conversion levels. Based on the data obtained, you can develop strategies to attract the right users and increase sales. A thorough analysis of various traffic sources and their optimal combination in an advertising campaign is the key to success in digital marketing. This allows you to reach a wide audience and maximize the potential of each channel separately. Facebook Ads: Benefits and Targeting Strategies Facebook Ads is an important part of the digital marketing arsenal, offering unique benefits and flexible targeting...

More than a billion people visit Facebook every day, and among them, many of them could become your customers, clients or subscribers. That's a great reason to use Facebook ads to benefit your business. This social network opens up a wide range of opportunities for marketers. However, for some, it can seem complex and ambiguous. In fact, you can launch your first Facebook ad campaign by following this simple and straightforward text-based guide. How to Set Up Facebook Ads Let's get right down to the basics. Facebook has two main tools for managing ads: Ads Manager and Business Manager, each with its own set of features and capabilities. For most beginners, Ads Manager is the best choice because it covers the basic needs and allows you to set up an effective ad campaign. Ads Manager is useful if: You need...

Traffic arbitrage is a key element in the world of digital marketing. For effective work in this area, specialized tools are needed, among which a special place is occupied by anti-detection browsers. These browsers allow users to hide their real identity and mimic various digital fingerprints, which is critical for successful traffic arbitrage. What is an anti-detection browser? An anti-detection browser is a specialized web browser designed to protect user's personal information and bypass tracking algorithms. It allows you to change your digital fingerprint, which contains information about the type of device, browser, operating system, screen resolution, and other parameters. This makes it almost impossible for trackers to identify the user. How does browser anti-detection work? Anti-detection browsers work by changing the information that websites collect about users when they visit them. Every time you visit a website, your browser...

What are native ads? Native advertising is an ad format that integrates itself into a platform's content, making it look like original content. It hides its commercial nature by mimicry of organic content and tries to attract the audience's attention without immediately evoking an association with classic advertising. The advantages and disadvantages of native advertising Benefits: Information assimilation: since native ads aim to integrate into content, they have a higher chance of being seen and remembered. Enhance audience engagement: because native ads don't disrupt the user experience, they tend to elicit positive reactions and attract more attention. Lower immunity to ad blocking: Compared to traditional banner ads⁤, native ads are less likely to be blocked by ad filters or installed ad blockers. Disadvantages: Risk of violating audience trust: if native ads are not well enough coded into the content, they...

This summer, London's nightlife will turn confidential. On July 3rd, 22Bet Partners is stepping into the shadows — and into the spotlight — as one of the organisers of "The London Code," an invitation-only party that reimagines affiliate networking in full MI6 style. Set inside the iconic One Marylebone, the night will blur the lines between business and pleasure. With a nod to James Bond’s world of secrets, codes, and high-stakes missions, this closed-door event is designed for partners who know how to move quietly — and think boldly. From interactive spy games to hidden missions woven into the party flow, every element will play into the evening’s core theme: decode, connect, win. Expect custom gifts, immersive activations, and a premium British tasting menu — all with a touch of mystery. Special guest DJ Korolova will set the tone for...

Traffic arbitrage is a dynamic niche where success depends on the choice of traffic sources. In 2025, some platforms are losing relevance, while others, on the contrary, are gaining momentum. In this article, let's break down which traffic sources are working best right now, where you can pour without blocking and what strategies will help maximize your profits. The main sources of traffic for arbitrage 1. Facebook Ads Plusses: Spot targeting High scaling potential Ability to test different creatives Minuses: Strict moderation rules High competition Tip: To engage with Facebook in 2025, it is important to use quality anti-deact browsers and virtual cards such as FlexCard to avoid blocking. 2. TikTok Ads Plusses: Low cost-per-click High engagement rate Perfect for merchandise and mobile apps Minuses: Instable moderation rules Frequent creatives change 3. Google Ads Plusses: High paying audience Access to...

-30%. -40%. -50%. And... zero emotions. It seems like you did everything right. You prepared the promotion, threw the creative into the advertising office, reminded them in the story, and even gave them "only until 23:59". But instead of a flurry of orders, there was silence. Maybe someone clicked the button. Maybe not. But definitely not what you expected. And that's when the classic Ukrainian launch begins: Maybe people are not interested? Maybe the price is still high? Maybe you need an even stronger discount? It's definitely not our fault, it's just not the season. The problem is not in the product. And not in the wallets of the audience. The problem is the lack of a system. The fact that you made a promo, but didn't do the preparation. And your discount flew into the void. In this article,...

Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance. The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening. Andrea Pirlo commented: It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out. 11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand...