Banner or advertising blindness — what it means This is a psychological feature of perception that allows us to filter incoming information. The human brain is not able to process all the data coming from the world around us: sound waves, visual images, effects, and information that requires analytical intervention. Due to the sheer volume of information, the brain is forced to prioritize, leading to selective perception. We ignore what we consider unnecessary. How do users determine where ads are located? Through experience and memory, people recognize the characteristics of ads, their location on the page, and how they are presented. This leads to ignoring such information. If you launch an advertising campaign without knowing about banner blindness and use standard banners without taking visibility zones into account, your ads will be noticed by only 14% of site visitors. That's...

A spy tool or spy service is a program that helps an arbitrageur stay in the loop by allowing him to keep track of what his competitors are currently running. Each such service is a database of all ads that are in circulation in a particular traffic source such as Facebook, push notifications or pop-ups. What functions spy services provide For effective traffic arbitrage, you need to have access to information about your competitors' advertising activity, their strategies and successful campaigns. ‍Spy services provide such an opportunity, allowing you to analyze advertising campaigns in detail, get information about advertising techniques and identify successful and unsuccessful strategies. The main tools of spy services include: Monitoring of advertising campaigns; Competitor analysis; Tracking successful advertising strategies; Target Audience Research; Analyzing creatives and advertising materials; Top 5 SPY services in 2024 There are many...

If you want to get consistent traffic from Pinterest, analytics are essential. The platform has long since grown from a “pinboard” into a full-fledged tool with nearly 500 million active users. And to capture your share of this traffic, you need to understand what actually works. Pinterest provides basic analytics that already give you the big picture. But it’s important not just to look at the numbers, but to interpret them correctly. Which metrics to pay attention to Several key metrics directly impact growth: Impressions — how many times your pins appear in the feed or search results Engagements — interaction with content: saves, clicks, opens Outbound clicks — clicks to your website, i.e., actual traffic Save rate — the percentage of people who save your content On average, the engagement rate on Pinterest hovers between 2–5%, but it’s not...

Affiliate promotions are a familiar tool in the industry. Programs offer bonuses, temporary rate increases, or short-term incentives to motivate partners. In 2026, Big Betty Partners approached promotions from a different angle by launching Big Deal Promo. This campaign combines traditional affiliate incentives with the format of a large-scale show. The campaign runs from March 10 to June 1, 2026, with its final event scheduled for June 5. On that date, Big Betty Partners will host the Big Deal Show, a live broadcast where affiliates will discover the rewards available in the promotion. Instead of a typical incentive campaign, the company has built a full event around the promotion, creating one of the most unusual affiliate campaigns currently appearing in the market. How the Big Deal Promo Works The mechanics of the campaign remain straightforward. Affiliates generate traffic and bring...

Affiliate marketing has been slowly changing and continues to do so. Life and work are no longer as simple as they used to be. Today, the market has moved from chaotic partnerships to a structured performance infrastructure. Let's take a closer look at what to pay attention to in 2026 in order to earn money and not lose out. The CPS era At first, everything was simple: with the CPS model, income is straightforward: there is a purchase, and there is a commission. No purchase — no payment. But it worked before. Now there are problems such as: brands need predictability traffic sources have gone beyond blogs affiliates need faster cash flow Hybrids and CPA ecosystems The market began to combine mechanics: fixed CPA plus revenue share complex payout models for different stages of the funnel bonuses for subscriptions lead...

Search traffic is clearly not what it was five years ago. SEO is not a monster with which there is only one way to make friends, but an ally with whom you can get along in many ways! People are increasingly looking for answers to their questions directly on Instagram or TikTok, rather than on Google. Nowadays, people often even look for training and mentors through social networks. Therefore, it is not surprising to search for “seo smm training” on Instagram. Next, we will discuss how to combine SEO optimization, SMM website promotion, and more. We will break it down step by step with real examples. What is SEO on social media? SEO on social media is when you take care of the SEO optimization of your personal/work profile, posts, and videos. Then the content is published, taking into account...

High-quality content continues to be a real magnet for customers, significantly surpassing classic advertising in terms of the number of attracted leads and overall profitability - up to 13 times higher, as shown by recent data from the Content Marketing Institute. Smart search engines based on artificial intelligence "intercept" over 50% of traffic, giving answers immediately, without going to websites, so brands have to fight for attention through the reliability of content and emotional engagement. Here we will analyze 12 key trends with real cases of companies that have already "shot" with sales growth and loyalty - these are practical insights for your business straight from the "knife". Content Marketing Market Overview in 2026 94% of B2B companies plan to increase content budgets, and every third one does so radically, according to PathFactory. Yes, many marketers have already "made friends"...

Now mobile advertising takes up 75% of all digital budgets, as users spend more than 5 hours a day in mobile applications. Mobile advertising is no longer just a tool, but the basis of performance strategies for brands, companies and buyers. Below we will consider formats with real cases, the best mobile ads platform and effective tactics. Market status: why mobile advertising wins Mobile advertising in 2026 is an in-app ecosystem with 8 billion active devices. Also, regular banners can lose due to ad blockers. Currently, mobile advertising and its development prospects are closely tied to AI, which enables high-accuracy conversion predictions and targeted advertising that considers user privacy. For example, in Ukraine, TikTok Shops and Instagram Reels give vertical videos a conversion 4 times higher than horizontal formats. Therefore, mobile advertising is a must-have for performance campaigns. Top mobile...

2025 marked a turning point for Makeberry Affiliates. After a year of structural changes and strategic decisions, the start of a new year is the right moment to consolidate the results and define the direction ahead. Key outcomes of 2025 Throughout the year, Makeberry Affiliates consistently expanded its partner ecosystem. More than 10,000 conversations with potential partners led to a 300% increase in the network and provided valuable insight into real market demand. As a result, 224 new brands were onboarded, traffic coverage expanded to 196 GEOs, and the number of active advertisers increased by 80%. Another major development was Makeberry Affiliates’ transition into the role of a direct advertiser for 3 products – RocketPlay, WinSpirit and LuckyHills. This shift gave the team direct control over the entire player lifecycle, from acquisition through to monetisation, and made it possible to...