Padel is not just another sport. It's a mix of tennis and squash, which is increasingly appearing in calendars instead of regular meetings. It appeared back in 1969 in Mexico, and became especially popular in Europe. Today, there are more than 30 million players in 90+ countries. Spain, Sweden, and Argentina are among the top countries. And in Ukraine, padel has long since grown out of "something new": tournaments, new clubs, and a community on a roll every month. According to the latest estimates, there are about 50,000 players in the country. And yes, this is just the beginning. Padel is especially easy to enter the digital environment. Flexible schedule, networking instead of small talk, and sports as an antidote to burnout. The affiliate community quickly made padel its own. And not only in Kyiv - they play in Lviv,...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

If you use ChatGPT to simplify your work or fully integrate AI into your business, it is important to learn how to write prompts correctly. In this article, we will show you how to create effective prompts for ChatGPT in Ukrainian to maximize the potential of this tool. What is a ChatGPT Prompt A ChatGPT promo is one or more sentences that give clear instructions to the AI about what you want to receive in return. A properly formulated text query will allow ChatGPT to perform the following tasks: write texts, create scripts, transcribe audio, generate code for websites, form tables and CSV files, describe images, make schedules, explain mathematical and grammatical errors, imitate the writing or speaking style of famous people draw short conclusions from long articles, extract useful information from reports. But there's one thing: what seems clear...

In 2025, Google Ads is preparing a large-scale transformation in which artificial intelligence (AI) will become a key element of digital marketing strategies. These changes, according to Google's Vice President of Global Search Ads and Commerce Brandon Crayham, will be more significant than the mobile revolution and will fundamentally change the way businesses interact with users. Artificial intelligence is changing search marketing Google predicts a "seismic shift" in the way users search for information and interact with businesses. This will require advertisers to quickly adapt to the new realities in order not to lose their competitive advantage. Key areas of change Google is focusing on three main aspects: The evolution of search beyond keywords Search behavior is moving from the traditional keyword query to amultimodal experiencewhere users are using text, images, and video. AI will make search more intuitive and...

Every time Facebook introduces new rules or there is another political escalation in the world, another “storm” begins. Everything goes wrong: campaigns fail to pass moderation, accounts are banned, and payments are frozen indefinitely. Those who work with traffic through apps are already feeling the effects of this chaos - campaigns are blocked, sharing limits from providers disappear in a few hours, and the plugins themselves get flagged by Facebook, which destroys advertising campaigns. Because of this, it becomes very difficult to scale your connections and earn maximum profit. What to do to reduce the impact of blocking accounts and advertising campaigns by Facebook, how to solve the problem with limits on app sharing, and how not to become dependent on the marks - more on this below. Blocking accounts and advertising campaigns In November 2024, the US will hold presidential...

Technical failures, bugs, malware, and cyberattacks can strike hard, resulting in the loss of important data. This often spells disaster for users and companies alike. But there is a powerful tool to mitigate these risks - backup. Having a backup copy, you will not only quickly restore lost information, but also save time and money that would otherwise be spent on overcoming the consequences of accidents or attacks. Backup – what is it in simple words It's about saving copies of important programs and settings in the cloud. If the originals get lost or damaged, you can quickly restore them using these copies. The main purpose of backups is to protect important information from various threats. These can be external dangers, such as viruses, malware, or cyberattacks, as well as internal issues, such as hardware failure or human error. Without...

Since 2019, Open AI CEO has made more than 60 investments as an angel and founder of several venture capital and investment funds. Prior to founding OpenAI, Sam Altman served as the president of Y Combinator, one of the most famous startup incubators in the world. During his tenure, he led many rounds of funding and continued to invest in technology projects even after leaving the company. Let's take a look at a few companies that caught his attention. The viral success of OpenAI's ChatGPT further increased interest in Altman, who, together with Elon Musk, founded the company in 2015. From 2014 to 2019, he held a key position at Y Combinator, where he not only supervised early-stage projects but also actively invested in startups. According to Crunchbase, Altman has funded nearly 100 companies over the years. Most of them...

Is Viber messaging effective? Let's analyze all the pros and cons Viber is the most popular messenger in Ukraine and the CIS countries today. The number of its users worldwide has already exceeded one billion, including more than 20 million in Ukraine. In December last year, the volume of Viber messages sent for business purposes increased by almost 140%. A typical user logs into the app 12 times a day to send about thirty messages to personal or group chats, and make several calls. Thus, it is obvious that such a channel is promising and effective for communication with customers. After all, the delivery rate of messages to recipients is 100%, and after receiving them, in 50% of cases, recipients click on the specified link or perform another targeted action - thanks to the convenient format, it is very easy...