You can have a strong product, decent content, and even publish regularly, but your traffic still won’t grow. Often, the problem isn’t with marketing. It’s actually quite simple: your website simply “doesn’t exist” for search engines the way you think it does. Search engines can’t crawl it properly, index it, or trust it. And this is where a crucial factor many people overlook comes in: technical SEO. And this is exactly the type of task where fixes deliver quick and tangible results. To put it simply, technical SEO is about ensuring the website is understandable and accessible to search engines. It’s not about content or links. It’s about the fundamentals: Can Google crawl the site properly? Are pages indexed correctly? Does everything load quickly? Does the site look “reliable” from a technical standpoint? Simply put, it’s like product hygiene, but...

If you want to get consistent traffic from Pinterest, analytics are essential. The platform has long since grown from a “pinboard” into a full-fledged tool with nearly 500 million active users. And to capture your share of this traffic, you need to understand what actually works. Pinterest provides basic analytics that already give you the big picture. But it’s important not just to look at the numbers, but to interpret them correctly. Which metrics to pay attention to Several key metrics directly impact growth: Impressions — how many times your pins appear in the feed or search results Engagements — interaction with content: saves, clicks, opens Outbound clicks — clicks to your website, i.e., actual traffic Save rate — the percentage of people who save your content On average, the engagement rate on Pinterest hovers between 2–5%, but it’s not...

The Indian Premier League has long outgrown the status of a regular sporting event. Today it is a phenomenon that generates massive digital traffic and audience attention comparable to the world’s largest sports leagues. IPL 2025 attracted more than 1 billion viewers across TV and digital broadcasts, with total watch time exceeding 840 billion minutes. For anyone planning traffic strategies in India, these are numbers that simply cannot be ignored. One key detail matters here: IPL creates extreme demand peaks, but they are not evenly distributed. Audience growth is not linear. Activity starts building about a week before the tournament, peaks during the first two weeks, and then surges again ahead of the playoffs and the final. For affiliates and operators, this matters when planning onboarding and scaling campaigns. IPL is not just a GGR spike. It is a moment...

Affiliate promotions are a familiar tool in the industry. Programs offer bonuses, temporary rate increases, or short-term incentives to motivate partners. In 2026, Big Betty Partners approached promotions from a different angle by launching Big Deal Promo. This campaign combines traditional affiliate incentives with the format of a large-scale show. The campaign runs from March 10 to June 1, 2026, with its final event scheduled for June 5. On that date, Big Betty Partners will host the Big Deal Show, a live broadcast where affiliates will discover the rewards available in the promotion. Instead of a typical incentive campaign, the company has built a full event around the promotion, creating one of the most unusual affiliate campaigns currently appearing in the market. How the Big Deal Promo Works The mechanics of the campaign remain straightforward. Affiliates generate traffic and bring...

Attention is what everyone’s fighting for in 2026. Not data. Not traffic. Not even budgets. What really matters is whether you can earn a user’s attention — and, just as importantly, what they do after you get it. Selling hasn’t changed that much: you still need a real person who actually wants what you’re offering. Sounds simple. In practice, it rarely is. Every click today costs money. Packed feeds and ever-louder formats teach users to scroll past anything that feels like hype without substance. Getting noticed is expensive. Turning that moment into action costs even more. And when a user disappears after the first touchpoint, it’s not just annoying — it breaks the economics. Before diving into affiliate-driven retention strategies, it’s worth pausing on one hard fact. Bringing in a new player now costs several times as much as keeping...

Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...

Content marketing always tracks user behavior, which is constantly changing. In the past, we searched for information and clicked on “blue links,” which meant that content marketers optimized texts for search results. User behavior is constantly changing and has done so again in 2026 due to the growing popularity of AI tools. Millions of users are already searching for ideas, products, and everything else through ChatGPT, Perplexity, or AI Overviews. This means that marketers must adapt to the new realities. We have compiled the new content marketing trends that will be relevant in 2026. Let's explore them together! Trend: Zero-visit visibility will be a key factor in 2026 Experts have already predicted this trend and pointed out that “zero-click experiences will become the majority of users' online paths.” And the numbers confirm this. Today, despite the fact that Google processes...

Marketers and designers can work together to create magic that sells if they form a true dream team. Marketers know their audience and its pain points inside and out, while graphic designers translate this knowledge into visuals that grab the audience's attention at first glance. That's why today's brand success depends on the synergy between these two—without mutual understanding, good design won't sell, and a smart strategy will look too boring if it's not backed up by visual creativity. Who is a marketer: strategy above all else Who is a marketer in today's reality? It is a strategist who turns business data and audience behavior into sales. A marketer is a specialist who puts themselves in the customer's shoes: they research what worries them, what makes them happy, where they spend their time online, and how they live. They study...

We are used to believing that the more plans, control, discipline and “correct” rituals, they automatically lead to development. But very often behind this is only an imitation of movement, busyness without a real result. So we asked about real anti-productivity from various creatives in the industry and found out what worked and what didn’t. What did it lead to? Find out in the material! What did you do for quite a long time to get “development”, but now you understand that it was an imitation of movement? Oleg Kupets, owner KuTeam, KuPartners For a long time I thought that if I planned every step of my life and adhered to deadlines, I would be super efficient and productive. And accordingly, I would grow faster. But, that was a mistake, in reality everything turned out to be simpler and less...