Now mobile advertising takes up 75% of all digital budgets, as users spend more than 5 hours a day in mobile applications. Mobile advertising is no longer just a tool, but the basis of performance strategies for brands, companies and buyers. Below we will consider formats with real cases, the best mobile ads platform and effective tactics. Market status: why mobile advertising wins Mobile advertising in 2026 is an in-app ecosystem with 8 billion active devices. Also, regular banners can lose due to ad blockers. Currently, mobile advertising and its development prospects are closely tied to AI, which enables high-accuracy conversion predictions and targeted advertising that considers user privacy. For example, in Ukraine, TikTok Shops and Instagram Reels give vertical videos a conversion 4 times higher than horizontal formats. Therefore, mobile advertising is a must-have for performance campaigns. Top mobile...

2025 marked a turning point for Makeberry Affiliates. After a year of structural changes and strategic decisions, the start of a new year is the right moment to consolidate the results and define the direction ahead. Key outcomes of 2025 Throughout the year, Makeberry Affiliates consistently expanded its partner ecosystem. More than 10,000 conversations with potential partners led to a 300% increase in the network and provided valuable insight into real market demand. As a result, 224 new brands were onboarded, traffic coverage expanded to 196 GEOs, and the number of active advertisers increased by 80%. Another major development was Makeberry Affiliates’ transition into the role of a direct advertiser for 3 products – RocketPlay, WinSpirit and LuckyHills. This shift gave the team direct control over the entire player lifecycle, from acquisition through to monetisation, and made it possible to...

In 2026, mobile advertising no longer needs to prove its effectiveness; it has become the foundation of the digital market. Analytical reviews by Business of Apps clearly show that most content consumption occurs on mobile devices, and advertisers' attention is shifting there as well. A smartphone is not “just another screen,” but the main point of contact between the user and the brand, where people watch videos, read news, play games, shop, and make decisions. Because of this, mobile advertising is no longer a separate area within marketing. For brands, it is becoming the foundation of their digital strategy. AVOW materials repeatedly emphasize that mobile formats are no longer used “for testing” or as an addition to desktop campaigns. On the contrary, it is mobile scenarios that are now driving the logic of reach, engagement, and scaling. Everything else is...

For most people, 2025 was a year of turbulence, fatigue, and constant adaptation. But not for Dima, Head of Growe Partners, who is used to looking at the year not through the calendar, but through numbers, metrics, and internal achievements. At a time when the industry was struggling for stability, he was setting his own records: working closely with partners, closing ambitious deals, and at the same time managing to achieve the legendary 1% in Whoop Recovery, an achievement that only 0.5% of users can boast. We talked to Dima about his year in numbers: how many campaigns really mattered, which metrics skyrocketed, what AI gives real ROI, whether mistakes are really mistakes, and how many days in 2025 he was truly happy. Spoiler: 364 out of 365. This is a conversation about a changing industry, about work that has...

When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...

1win Partners officially launches 1win Traffic Race - a promotion created for affiliates working on the RevShare model to recognize those who demonstrate the best results. From October 15, 2025 to January 15, 2026 partners will have a chance to compete for 333 incredible prizes, including Rolex Datejust, iPhone 17 Pro Max, premium hookahs and exclusive merch kits. 1win Traffic Race is not just a competition, but a celebration of success and dedication, recognizing the efforts of partners who attract quality traffic and contribute to the global development of the brand. How to join the race The rules are simple: Fill out the registration form on the official page of the promotion. Raising at least 500 FTDs using the RevShare model during the campaign period. And the best part: if an affiliate doesn't reach 500 FTDs in the first month,...

October is not just a transition to cold autumn, but the start of a "marathon" of top conferences where you can really pump your ideas, cases, find like-minded people and partners. In this article, you will find all the hottest affiliate events + interesting crypto events. So let's think about where exactly you should buy a ticket? 1. AFFHUB Warsaw: an aggregate of ideas and acquaintances When: October 3 Where: Expo XXI, Warsaw Don't expect boring speeches - there are closed mastermind sessions with gurus of gaming, nutra, dating, crypto, and finance niches. So you will definitely find someone to share your vision and experience with. You will find answers to the questions that "hurt" many beginners and get inspired by already having a cool expertise. Additionally: a chill afterparty with cool DJ sets. 2. TFB Events: lifestyle arbitration When:...

If you think that traffic patterns are something from the last century, it is not. In 2025, it is one of the most profitable areas in arbitrage, especially when it comes to gambling. Real statistics of buyers show a crazy ROI for those who know how to cast correctly. And let's be honest: when a user sees a regular casino ad, he immediately realizes that they want to part with their money. But when he sees a story about a "secret scheme" that helped an ordinary guy earn 50 thousand euros in 2 months, it is a completely different matter. Psychology is at work here: a person receives not advertising, but seemingly valuable information. What are link building schemes and why does it work Scheme traffic is when you do not sell casinos directly but create content around "secret strategies"...

Imagine running 5 campaigns at once, driving traffic from three different sources, and testing dozens of creatives. At first, it seems like a thrill, everything is under control. But within a week, Google Sheets starts to resemble an unanswered crossword puzzle: the numbers don't add up, the profit disappears, and there's no answer to the question "Where's the money, Lebowski?" This is exactly what life looks like without a tracker. Many newcomers launch ads on a whim and quickly get lost in the chaos of statistics. It would seem that yesterday there was a plus, and today there is already a minus, and you don't even understand why. And then the hero, who is often forgotten, comes on the scene - tracker. It is not just another software in your collection, but a real navigator in the world of arbitrage...