At one of the London concerts, stand-up comedian Karen Hobbs faced a challenge: she had to perform a stand-up written not by her, but by the ChatGPT platform. She was used to a serious British audience, but this performance was special because her material was created by artificial intelligence. And there were comedians on stage with their own jokes, which raised the stakes. Artificial intelligence has already had a significant impact on various areas of life, from copywriting to education, but its ability to create, particularly humor, is a matter of controversy. ChatGPT works by analyzing huge amounts of text, creating new combinations of existing information. However, whether this can be called true creativity remains an open question. How humor works To understand whether AI can be witty, we need to first understand the very principle of humor. According to...

When it comes to traffic arbitrage in the dating vertical, success often depends on the ability to find an approach to a specific audience and adapt your campaigns to their needs. It is important to know which offers to choose, how to set up creatives, and how to optimize your campaigns. Let's take a look at a few secrets that will help you become a successful webmaster in this niche. Choosing offers: market analysis To achieve a good profit, you need to analyze the market and choose the most profitable offers. Dating is one of the hottest verticals in the industry. AdsEmpire has proven to be a reliable partner with high-quality offers that bring stable results. With a wide selection of offers, including those covering all aspects of dating and romance, you can be sure to find exactly what your...

In January, Notcoin appeared on Telegram. Is it a new cryptocurrency from Pavel Durov, a demonstration of the messenger's capabilities, or just a meme game? Perhaps it is both. The Notcoin on X page was registered at the end of November 2023. The public version of the Notcoin gaming program was presented on January 1. Immediately after the launch, the developers reported about 150,000 active users. By January 8, the daily number of active accounts exceeded 1.5 million, and the total number of players exceeded 4 million. Notcoin quickly gained popularity due to its integration with Telegram and support from the TON Foundation. What is Notcoin? Notcoin is a messenger application and cryptocurrency of the same name. As of the beginning of the year, trading in this currency has not yet begun, but a Binance page has already been created....

Facebook has ceased to be a simple platform for communication, it has grown into a powerful marketing tool that offers a wide range of options for advertising campaigns and marketing strategies. In its privacy policy, Facebook has difficult to understand aspects that can unknowingly provoke violations of the rules that will lead to account blocking. Let's analyze how to effectively use the available Facebook features while minimizing the risk of getting banned. Suspicious behavior Creating a Facebook account to use it in advertising campaigns is best started with the “warm-up” stage. This means the initial reproduction of the actions of a typical user. Actions that contribute to the status of an active user will help you avoid being blocked on Facebook. For example, you need to set an avatar, fill in general information, and simulate activity: add other users as friends,...

Remember when salespeople went door-to-door? It was the pre-digital version of affiliate marketing. Just like today's affiliates, salespeople back in the day received a commission for every product they sold. But unlike in the old days, affiliate marketers are much more efficient and the profit potential is unlimited thanks to all the technology they now have access to. Want to know the 10 best types of content for affiliate marketing? Read below and start creating it! Blog posts As an affiliate marketer, it's very likely that you already have an active blog. If you're just starting with affiliate marketing, now is the time to get it up and running. Blog posts can take the form of informational or entertaining articles on topics related to your product or niche, which helps to generate engagement and interest in your offer. Importantly, blogging...

The earnings of an affiliate manager depend on many factors, including experience, vertical, the size of the company they work for, and their ability to strategize and execute affiliate programs. In this article, we will look at the different aspects that influence an affiliate manager's income and provide examples of potential earnings. Key Factors Affecting Earnings Experience and Skills. Beginners in affiliate marketing typically earn less than experienced managers who have a proven track record of creating and developing successful affiliate programs. Knowledge of analytics tools, the ability to analyze the market, and create effective strategies significantly increase potential earnings. Vertical. Income can vary greatly depending on the industry. For example, affiliate marketing in the financial sector or the health and beauty sector can bring in significantly more revenue due to high conversion rates and deal values. Company Size and...

What is conversion? The conversion rate in marketing is the ratio of the number of website visitors who performed any targeted actions on the site to the total number of website visitors, expressed as a percentage. The conversion rate is calculated using the following formula: Conversion rate = number of transactions/number of visits x 100. Targeted actions can be hidden or direct from advertisers, sellers, or content creators, such as: purchase registration subscription page visit ad link click For example: you have an online store selling some products. Let's say that 500 unique visitors come to it during the day. During these days, 7 different purchases are made in your store. To find the conversion rate, divide the number of purchases by the number of visitors: 7/500 = 0,014 = 1,4 %. A successful conversion is interpreted differently by merchants,...

Differences between GPT-4 and GPT-3: technical progress As we look at the evolution from GPT-3 to GPT-4, it becomes obvious that the new chat is driven by advanced technology, making it not only more efficient but also more intelligent. Let's look at the key aspects of this technical progress that are revealed in the process of analysis. Improved Architecture The new GPT-4 architecture is the centerpiece of the technical progress. It includes improved recognition and analysis mechanisms that make the system more adaptable and flexible. These improvements are reflected in the increased technical level of the GPT-4 compared to its predecessor, setting a new standard of performance. Advanced Recognition Mechanisms One of the key features that sets GPT-4 apart is its advanced recognition mechanisms, which allow the system to more accurately understand and process input data. This ensures a higher...

Neuromarketing is a synthesis of marketing approaches with neuroscience that allows for a deeper understanding of how consumers perceive advertising messages on a subconscious level. This field is becoming increasingly popular in the world of advertising as it offers innovative methods of interaction with the audience. Definition of Neuromarketing and its importance in advertising Neuromarketing is the study of processes in the consumer's brain during interaction with advertising materials. Using special equipment, such as fMRI or EEG, experts analyze how advertising affects the brain and what emotional reactions it causes. The importance of Neuromarketing in advertising cannot be overestimated. Traditional marketing research methods, such as surveys or focus groups, are often based on consumers' conscious responses, while Neuromarketing helps to uncover subconscious reactions that may be different from what people say. Physiological basics: How the brain perceives advertising Every advertising...