Do you notice strange changes in the results of your ad campaigns? The number of clicks has increased dramatically, but there are still no conversions? Even after checking all the parameters and running various tests, you haven't found the source of the problem? It is quite possible that your ads have been subjected to click fraud. In this article, we will share ways to protect against click fraud and how to eliminate it. What does ad click fraud mean? Clicking, also known as clickfraud, is a type of online advertising fraud. Its main goal is to deliberately click on ads without any real interest in order to quickly spend the advertising budget of competitors, especially in highly competitive areas. At the same time, click-throughs can also occur unintentionally. For example, keyword analysis tools (web crawlers) can automatically search for landing...

Tame ChatGPT. How to formulate queries for better results The ChatGPT neural network is one of the most advanced neural systems with a huge database and self-learning. Today, more than 200 million people use ChatGPT, an artificial intelligence-based chatbot from OpenAI, every week. But what is the best way to interact with ChatGPT? There's really no right or wrong way to communicate with this machine learning-based tool. You can really write anything to it and get certain results. However, there are some guidelines that will help you formulate the right queries to get the best results. The developers of the language model, OpenAI, are constantly making adjustments, so ChatGPT is developing and updating constantly. How to use ChatGPT effectively It is important to understand that ChatGPT is not a search engine like Google, but a real assistant. It knows a...

How do I know when a spoofed account is ready to go live? This question often arises for arbitrageurs who are preparing to launch their advertising campaigns. It is important to know when you can safely use an account in Facebook Ads Manager to avoid blocking and set up effective advertising. In this article, we'll look at how to assess the degree of “readiness” of an account, what indicators to consider, and how proper interaction with the platform can help you get the most out of it. Next, we will analyze such important aspects as interests, activity outside of Facebook, and ad settings, as well as share useful recommendations for optimizing the feeding process. It's time to feed your accounts effectively! Interests Although this is one of the least important panels for data collection, it's best not to ignore it....

Ticketing system - what it is and how the system works Multichannel communication with customers is one of the drivers of modern business growth. Large and powerful companies always have a large flow of requests. Every day, the support team can receive dozens or even hundreds of requests for technical support, and everyone expects a quick response. How prompt and complete it will be depends on the communication channel and the way the company has chosen to process requests. This is exactly what the ticket system is responsible for. Let us consider its essence and advantages. What is a ticket system Ticket (from English ticket) in translation from IT language into Ukrainian is an application or appeal. Accordingly, a ticket system is a system for processing customer requests. This system is partially automated, that is, each application, no matter whether...

LottieFiles is the future of animation on the Internet. What makes these animations so cool and why you should use them. In the world of web design and development, animation has become a key element in attracting users' attention and improving user experience. And while creating complex animations used to require considerable effort and time, LottieFiles technology has changed the game. I'm sure you've seen the cool stickers you can find on Telegram now. So, these are not standard GIFs, but the Lottie tool. What is Lottie animation? Lottie animation is an amazing tool that makes online animation smoother, more manageable, and eliminates the need for users to download heavy animation files. The format created by Airbnb allows apps to show animations created in Adobe After Effects in real time. Why Lottie and not GIF, AVI, mp4, and animated HTML...

Live casino is a special gambling format. Let's look at the rules of the game, features, and the 5 biggest advantages of live casinos. Today it is difficult to imagine a popular top-level casino without live games. Live dealer casinos have become another widespread and rapidly growing online trend. Live-casino: what is it Live casino is an organic combination of virtual and real gamblingand an ideal option for those players who equally appreciate the mobility of online casinos and the luxury of physical gambling establishments. Virtual platforms offer access to gambling that works like a program. Users go to the website, choose a game, and launch it on a gadget or smartphone. "Live casinos are distinguished by the fact that games take place in real time with real croupiers. The recording is carried out in a studio where live dealers...

What is the Mobile-first approach and why does every business need it? In the modern world, a mobile phone is an integral part of our lives. Today, more than 50% of all Internet traffic is generated by smartphones. Optimizing a website for different types of devices has long been one of the mandatory points in the development specification. And today you can hear more and more often about the Mobile First approach. What is Mobile First? The Mobile First strategy involves designing a mobile-friendly website interface. The philosophy of the approach is that first a design prototype is created for the smallest screen, and then developers move on to larger displays. This is the main difference from the classic Desktop First approach, which has been used by web specialists for many years. Please note! For example, the desktop version of...

What is impulse buying? Or how to get customers to buy something unplanned. According to the latest e-commerce market research conducted by the digital agency Promodo, we can conclude that online retail is growing at a frantic pace: The volume of the Ukrainian online trading market in 2023 almost 10 million Ukrainians bought goods online 1.5 million of them made their first purchase in 2023 the total amount of sales of goods and services via the Internet amounted to more than UAH 182 billion. And most importantly, 300% is the amount by which conversion rates can be increased if you have a customer relationship management system. So how do you work with a potential customer so that they don't leave your platform without making a purchase? The way to a customer's wallet is through understanding their pain, needs, and triggers....

ASO + SEO = a double hit for promoting your business. We reveal all the secrets of the mutual influence of two advertising concepts. Unfortunately, most business owners who have both an app and a website work only with SEO (Search Engine Optimization) promotion and have not yet fully trusted working with ASO (App Store Optimization). We believe this is a mistake. It's not guaranteed that a link on the website will attract all potential users from the mobile market. We will prove that SEO and ASO are the perfect "team" for advertising. In simple terms, SEO is the optimization of a website, while ASO is the optimization of an app page in the store. ASO is often also referred to as SEO for apps. Both have one goal: to attract as many potential users as possible and increase organic...