In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

In this interview, the 1win Partners team explains in detail how the RS model looks like from the advertiser's side and what is important to know for those who plan to build a profit using this model. To do this, we talked to Stanislav, Senior Affiliate Manager at 1win Partners, and asked him a number of questions about various aspects of cooperation. How is the income or payback of RS-partner traffic formed? The profitability of an RS partner directly depends on the volume of traffic attracted and its quality. Therefore, when working with the affiliate program, it is important to focus on the creation of a long-term lead base and its further processing. Each player should not only generate income but also fully recoup the costs of its attraction. The key to success: consistency and perseverance in work, your income...

The world is changing before our eyes, and the buzzers scroll through the tape without blinking. Anything that doesn't catch the eye in the first seconds simply disappears. That's why brands are changing not only their presentation. The strategies themselves are changing. Don't explain - engage. Not to sell - to start a game. Why does Gen Z lose interest in 2 seconds? In times when there is more information and opportunities than the psyche can digest, users simply break down under their pressure. But "inattentive" is not about buzzers. Gen Z are not the ones who get lost, but the ones who filter. They grew up in an endless scrolling mode, where they turned from passive consumers to active participants. Therefore, everything that doesn't catch you from the first frame automatically goes away - at best, to that dead...

Does the time of posting affect the success of a video? Let's take a look at this question and determine when it's best to post content on TikTok to get into the Recommendations and maximize your reach. TikTok is a promising social network TikTok has revolutionized the user-generated content space with short videos, trendy dances, and sketches. The platform, created in 2017 by the Chinese company ByteDance, was initially targeted at a youth audience. According to Statista, by the end of 2024, TikTok had 2.05 billion users, and this number is growing. According to Smart Sights analytics, TikTok ranks third in terms of interactions in the world, behind only WhatsApp and Instagram. In Ukraine, more than 9.4 million people aged 18 to 55 use TikTok (Forbes). Read also how to make money on TikTok in our previous material. Why is...

Instagram continues to change, and every year the rules of the game become more complex. But if you want to stay on top of trends, understand innovations, and use them to your advantage, this material is for you. Ready to learn how to promote yourself on Instagram in 2025? Let's start with the main thing. The main changes in Instagram 2025 Ban on monetary rewards for targeted actions. Do you remember the high-profile blogger sweepstakes where you had to follow dozens of accounts for a chance to win money? That era is over. Instagram has officially banned financial rewards for following, liking, or reposting. ❗ What it means: Avoid any financial incentives for the audience. Focus on organic engagement: create content that attracts your target audience. Ban on calls to action before reading the content. Now you can't write "Like...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

October 2024 was a landmark month in animation history with the release of Where the Robots Grow(Where the Robots Grow), the first feature-length animated cartoon created entirely using artificial intelligence tools. This 87-minute movie was created by AiMation studio under the leadership of Tom Paton and cost $8,000 per minute, an unprecedented amount for professional animation. For comparison, low-budget television animation created in studios costs between $10,000 and $20,000 per minute and does not reach the level of quality that Paton managed to achieve with a team of nine people. Paton, who has a background in visual effects, wrote, produced and directed Where the Robots Grow. The story is set in the distant future, where robots are sent to cultivate a new planet, preparing it for humans. The protagonist, a robot farmer named Crewe, finds a capsule with the last...

Key information about the Netherlands for arbitration The Netherlands is a small but powerful economic powerhouse in western Europe, belonging to the tier-1 category. For arbitrators, this means: High level of income of the population. Developed digital infrastructure. Stable legal framework for gambling (both online and offline). The main parameters: Currency: Euro (€) Domains: .nl Time zone: UTC+2 Android (about 55%) and iOS (about 45%) Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard Social networks: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok Although the official language is Dutch, a large number of people are fluent in English. However, to achieve maximum relevance of advertising messages, it is better to focus on the local language and cultural nuances. Successful traffic in this geo requires the use of accounts with a high reputation, especially for campaigns on Facebook or other social networks....

Developers are constantly improving neural networks for image creation. Nowadays, services are available that allow you to generate impressive pictures based on text queries, using existing images or even simple sketches. Users can enter a short and simple text query to create unique visual content, emphasizing the creativity and ease of the process. These services can create images from text descriptions or combinations of existing images, opening up new creative possibilities for design and media projects. The quality and detail of the results depend on the initial data - it is not always possible to get the perfect result the first time. But these algorithms can be used to create a basic concept for a future illustration. Neural networks will also come in handy when you need to quickly get a lot of image variants, which would be difficult to...