Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...

Content marketing and changes in how it works are much greater and more profound than we think. That's why we've created a second part of our article on content marketing trends in 2026. Read the first part here! Let's learn together and get to work. There's little time and a lot of work to do! Email and social media instead of search The battle for zero-visit visibility is our reality, but there is a nuance. It's still not a click on a website, which marketers are constantly fighting for. That's why brands that have already experienced a drop in organic traffic from search will start to invest more actively in channels of direct contact with their audience. First and foremost, in email marketing and social media. As Vova Feldman, CEO of Freemius, notes: If Google is sending you less traffic,...

Content is a real gold asset that can work for you 24/7, bring in leads, and pay for itself for years. Your articles and other materials can become a magnet for customers, and it is quite realistic to implement this on your platform or in media relevant to your target audience. Content as a strategic investment: why now? Content is not only an expense, but also an investment that grows in value, like real estate. Because what is content? It is any valuable information: posts, videos, guides, infographics, or podcasts that build trust and attract traffic from search engines and social networks. People read blogs before buying because they can find more niche and honest reviews there, not just banners. No matter how you look at it, digital content has the currency of attention: it keeps the audience engaged, feeds...

When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...

We’ve just wrapped up IGB London 2025, and wow — what an incredible 2 days! Beyond all the meetings and good vibes, we’re excited and proud to finally share the results of our Stars Paws charity project. Stars Paws is our charity initiative that we run during events across different countries. The goal is simple — to help animals in shelters. At the expos, we offer exclusive merch in exchange for donations, and then Stars Partners doubles every euro raised. All funds go toward purchasing essential supplies that shelters truly need. This time, we prepared a fresh drop of our Stars Paws merch, made especially for the expo. From hoodies and T-shirts to dog collars, panamas, and even tiny dog hoodies. 😏 But the real hit? 👉Our custom print station where guests picked a funny meme or dog pic, and...

For months now, AI has been a tool that has been making a real difference in the way digital teams work - from freelancers and startups to experts with over twenty years of experience. And while large companies have more resources to experiment with AI in their work, small teams make every decision critical: they more carefully assess what can be outsourced to AI and where human expertise is important. This article will be a practical guide that will help you figure out how to implement AI efficiently, without toxic layoffs and losing the right people. What is realistic to delegate to AI Routine analytics and reporting Analytics is one of the first areas where AI can immediately yield tangible results. Small teams usually lack the manpower to aggregate data from various sources (Google Analytics, Facebook Ads, CRM, etc.), create...

Where can I find all the top affiliate parties? Of course, by playing padel! PR, sales, affiliate, content - all of them are important. But do you know what really unites industry leaders? Joint padel tournaments. This is where fates are decided, deals are signed, and teams are formed. Also, you can shout at a colleague here, and you won't get in trouble for it. It's perfect! Padel is like arbitration on the court, but more fun In padel, everything is like in traffic: you have a strategy, you see an opening, you act. If you don't act, the ball flies past the KPI. It's a mix of tennis, squash, ping-pong, and team play. The rackets are without strings, the courts have walls, and the opponents are like targeters after a deadline: fast, tricky, but fun. Who is behind the...

Xanada Pitch Contest 2025 is not just another startup competition, but a real chance for Ukrainian projects to break into the global iGaming market. The main winner will receive $50,000 and additional valuable bonuses from partners, including business support, mentoring, and scaling opportunities. The second finalist will be determined by online voting and will win a business and media package of prizes from the contest partners - NEXT, AffPapa and Lilith PR Agency. How to participate? From February 10 to April 1, 2025, startups can apply online at here. In the application, you should describe your project in detail, upload a mandatory pitch deck, and add any additional materials that will strengthen your position in front of the judges: business plan, financial indicators, case studies, and testimonials. What should a pitch deck look like to win? The pitch deck is...

Whatever this day is called, the statistics speak for themselves: for 64% of Ukrainian women, it is a holiday of "femininity, tenderness and beauty," and 60% expect special promotions from brands. Sales of flowers and gifts increase sharply in the first week of March, and marketplaces do not miss the opportunity to strengthen communication and offer thematic discounts. But at the same time, 18% of Ukrainians expect brands to become a voice of support for women and an example of change. How do popular marketplaces and retailers communicate this day? How do marketplaces and retailers communicate this day Rozetka She chose a different strategy: she hinted at the spring update through the image of a groundhog, but did not forget to add pink to the promo, which makes it clear what day the discounts are timed to. Citrus Traditionally, the...