Geo targeting – a key element of success in arbitrage. But how to choose the right geo for traffic arbitrage? How to find the most profitable countries? In this article, we will talk about the main nuances to consider when choosing a geo for traffic arbitrage, as well as make a list of the most suitable geolocations for starting your own business in arbitrage. Why is it important to choose the right GEO in traffic arbitrage? Picking the right geographical area – is key in traffic arbitrage, as different regions have unique characteristics. These differences can include economic level, culture, legislation and other differences that affect users' needs, interests and behavior. These differences can include economic level, culture, legislation and other things that affect users' needs, interests and behavior. In some regions, for example, people are more active in buying...

CPA networks act as an intermediary that connects advertisers using the CPA model with arbitrageurs. These affiliate networks aggregate a variety of offers that are made available to arbitrageurs in a convenient, centralized location, making it easier to find the right offer in a particular niche. Typically, CPA networks focus on working in one or more specialized verticals to provide a better selection of offserts. CPA (cost per action) refers to the price per targeted action taken by a user. This can include a variety of activities such as purchasing a product, providing contact information (pay per lead) or installing a mobile app. The company independently determines the type of targeted action for the CPA model, including: Lead: Obtaining customer contact information by filling out a form. Installing an application or program: Registering the download of a software product. Order...

Over the past 14 years, the dating affiliate industry has been repeatedly predicted to decline: advertising platforms and algorithms have changed, regulations have tightened, competition for user attention has intensified, and new formats have emerged—from OnlyFans to AI products. However, the vertical hasn’t disappeared; it has continued to adapt. We spoke with the D8Ads team about how the dating affiliate industry has changed during this time, which solutions have truly impacted the industry, why old approaches are returning in new forms, and what will shape the market’s development in the coming years. From the First Dating Offers to AI: 14 Years of Evolution in Dating Affiliate Marketing Our team has been working in the dating vertical for about 14 years, so launching D8Ads wasn’t a spontaneous decision but a logical step in our development. We moved toward creating a separate...

On July 23–24, Conversion Conf brought the affiliate and performance community together in Limassol. Two days of networking, dozens of speakers and brands, real cases, new partnerships, and conversations that continued long after the stage sessions ended. And we closed it all with the Official Afterparty featuring Quest Pistols LIVE. Limassol - done. Next stop - KYIV. On September 15, we’re meeting again at Conversion Forum Kyiv - one of Kyiv’s major affiliate events this fall. 1000+ attendees 20+ speakers 50+ brands 5 verticals 1 DAY. REAL DEALS. Founders, media buyers, advertisers, networks, and C-level decision-makers - all in one place. On stage - numbers, real cases, and industry insights. Off stage - connections, partnerships, and deals. And when the forum ends, the networking doesn’t. We continue at the Official Afterparty with SCROODGEE LIVE. 🎟️ TICKETS ARE ON SALE NOW....

Adding hundreds of contacts on LinkedIn does not mean building a network. The platform has long ceased to be limited to the role of an online resume: today it is a full-fledged environment for professional interaction, where the result is formed not by the number of contacts or “cold” messages, but by visibility, trust, and the nature of communication with others. Networking is not “adding friends” On modern professional platforms, networking no longer works on a “lucky or unlucky” basis. It is no longer an exchange of business cards in digital format. This approach is not a “one size fits all” template — it is a flexible strategic model that adapts to different goals, such as partnership, career growth, client development, or expert visibility. What is networking in a professional network In a professional environment, the focus shifts from random...

The market has become tougher, more demanding, and competition has become faster. That's why we asked industry leaders a simple but important question: what three trends have they already incorporated into their strategy, what do they plan to completely rethink this year, and what are they willing to give up for the sake of growth? From crash games and dynamic personalization to ecosystem partnerships and global expertise. Only concrete decisions that are shaping 2026, right now. What three key trends for 2026 have you already incorporated into your strategy? Anastasia Ezehel, Head of PR NGM Game In 2026, we are not just following trends; we are shaping them, based on three fundamental shifts in player behavior: The era of crash games: this is no longer a trend, but a new reality. Crash games, which account for up to 35% of...

In 2026, the start of a career will no longer resemble the familiar scenario of “study, get a job, work for years.” The market is moving faster than curricula can keep up, and the first profession is increasingly becoming not a finish line, but a testing ground. Young professionals are afraid of losing a year or two “to nowhere,” employers are afraid of making a mistake with their choice, and LinkedIn reminds them every day that someone at 23 has already become a C-level. In this noise, it is easy to get lost and start chasing not experience, but a beautiful job title. HRD, HR & Career Consultant Alona Kasinova suggests looking at the start of a career differently — as a strategic period of intensive learning in a real business environment. Don’t be afraid of experiments, but clearly distinguish...

Marketers and designers can work together to create magic that sells if they form a true dream team. Marketers know their audience and its pain points inside and out, while graphic designers translate this knowledge into visuals that grab the audience's attention at first glance. That's why today's brand success depends on the synergy between these two—without mutual understanding, good design won't sell, and a smart strategy will look too boring if it's not backed up by visual creativity. Who is a marketer: strategy above all else Who is a marketer in today's reality? It is a strategist who turns business data and audience behavior into sales. A marketer is a specialist who puts themselves in the customer's shoes: they research what worries them, what makes them happy, where they spend their time online, and how they live. They study...

How to start your career from scratch in 2026? What should you do first and how not to burn out at the start? To find out and analyze your personal mistakes at the beginning of your career, we talked to experts! Top HR managers and recruiters from the industry talked about the real start of a career in 2026. So, take notes! Let's imagine that you need to start your career from scratch right now. What should you do to get off to a successful start? Hanna, HRD WWL, Head of Recruiting WWG The first and most important step for me would be to choose a mentor. Consciously choose a person from a large company with a good background who: understands real processes, can teach the basics, takes you on as an assistant, and doesn't just “give advice.” Daria Kononova,...