The main goal of marketing efforts is to drive quality traffic to the final product. Media buyers take various measures to achieve this goal. They identify the target audience (TA), develop attractive banners, and launch advertising campaigns. Some work independently, while others cooperate with ad networks and receive appropriate payment for this. Growing competition in the media buying sphere forces specialists to look for new approaches and strategies. This is especially important for effective user engagement and encouraging them to download mobile apps. 10 tips to make your marketing better For those who work in marketing, here are 10 useful tips to help you in your work: 1. Recognize the value of mistakes Don't be afraid to make mistakes, because it is through mistakes that we learn and find the right path. By testing offers, you can better understand which...

Rome, Italy — November 4, 2025 — When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and — will set the stage for the most unforgettable night of the conference: Empire of Success. Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen. Not an Invite-Only. A Statement. In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the...

TikTok has rewritten the rules of the game. No one is ready to watch five-minute monologues anymore, everyone wants short, dynamic, to the point. The algorithm loves movement, the viewer loves emotion, and content creators are constantly looking for a way to "cut" long videos so that they fly into recommendations. This is where artificial intelligence comes into play. Pika, Opus, and Captions have already learned how to do what used to take hours: find peak moments, select the frame format, synchronize the sound, and even add subtitles. We checked how each of these tools works in practice and found out which AI really helps to turn long videos into viral short clips. Why should you use AI for TikTok? TikTok has turned the video industry into a speed marathon. The winner is not the one who does it...

Artificial intelligence is no longer the Wild West of marketing. If a few years ago AI seemed to be a limitless space of experiments, today it has already become a part of the rulebook. The European Union adopted the EU AI Act - the world's first law that defines how artificial intelligence can be used in business, advertising, and communication. For marketers, this is not just another document from Brussels. It is a signal that the era of uncontrolled experiments with AI creatives, automated campaigns, and content generation is coming to an end. Now it is not only about speed and creativity, but also about transparency, security, and ethics. Ukraine is not yet in the EU, but Ukrainian agencies, startups, and SaaS companies are already working with European clients. This means that the new standards apply to us right now....

Buyers, creatives, and content specialists sing love songs to ChatGPT. Today, artificial intelligence saves time, helps to find fresh ideas and test advertising hypotheses, but it is important to know how to set tasks for it to make this love 100% justified. In this guide, you will learn how to write effective prompts to get useful insights and cool results. What ChatGPT can do for creatives and offers Artificial intelligence is able to quickly analyze advertising creatives, generate new ideas, and create convincing offers for your target audience. For example, if your old creatives have stopped working, a clear promo to ChatGPT can help you look at the product in a new way and find another "key" to the audience. Mini-case study: Imagine that your CTR for banners advertising a detox tea has dropped. You enter: "Evaluate this banner and...

Social network X announced last Friday the launch of advertising tools based on artificial intelligence. This development should simplify the creation of ads and automate the analysis of their effectiveness. The two new tools will be gradually introduced to advertisers. For this purpose, the social network uses its own AI assistant Grok. It can create advertising texts, images, and analyze data with minimal human intervention. Read more about the tools Prefill with Grok This is a tool for automatic creation of ads on social network X. Users can simply enter the URL of their website, after which Grok will analyze the content and generate a ready-made ad. Advertisers can edit the text or change the image before launching the campaign. Analyze Campaign with Grok This is a tool for automatic analysis of the effectiveness of an advertising campaign. According to...

The New Year holidays are a time when many people take a break from the hustle and bustle of social media and relax. But to make it easier to enter the new working year, we have compiled a list of trends that will be popular on social media in 2025. And in order not to be left behind, we need to adjust our content to these new realities. I'll warn you right away, for those who are active on several social networks, especially in “pink” or on stubborn YouTube, some of these trends will not seem like something new. But it's important to understand what a trend is. It's not just something new that suddenly appeared and everyone is like that: "Wow, finally something fresh!". Trends are long-term processes that develop over months or even years. By the way, if...

When you run ads through Google Ads or other popular advertising platforms, you sometimes face ad rejection even for "white" products and services that do not violate any rules. Often the problem is that more than 95% of ad and campaign checks are performed by bots, not live moderators, and this leads to false blocking. Of course, it's annoying, especially when you've spent a lot of time on keyword research, creative, and landing page development, and your campaign is suddenly stopped and doesn't bring any results. In this article, we will briefly and to the point look at the 10+ most common reasons why ads are blocked or stopped and share tips on how to fix such errors. Possible reasons for rejecting or pausing ads on Google Ads and how to solve them Here we will consider the main reasons...

Forecasts for 2025 indicate that the credit rating industry will remain one of the most stable verticals, which will not only retain its position but also continue to grow. For the first half of the year, we can draw some conclusions about the trends in this area - what is relevant and whether it is worth investing in it, especially if you do not have significant initial investments. Analysis of current trends Data mining is more than ever subject to technological progress, which allows to adapt to new consumer demands. This can be seen in the reports of large companies operating in the adult sector. Neural networks and artificial intelligence have found their place in the industry, offering a variety of applications for content creation that allow users to interact with virtual companions or even AI models. Based on their...