Lumar, a leading SaaS provider of website analytics and technical SEO, has announced the introduction of new load speed metrics to its website analytics platform. These metrics will enable businesses to identify, troubleshoot, and prevent website issues related to speed, load time, interactivity, and user experience, which in turn helps improve user engagement, conversion, search engine rankings, and profitability.
The new site speed features expand Lumar’s capabilities, making it a must-have end-to-end website analytics solution for large companies. Lumar users can now optimize their site performance monitoring processes with a single platform that provides centralized, actionable data on technical SEO, accessibility, and loading speed – all in one place.
Among the reviews of Lumar, leading managers write as follows:
- Advantages: The best thing about Lumar is how visually it presents the crawl results, the interface is so clear that it’s even better than the Excel export offered by other crawl programs. It is also great at prioritizing these tasks visually.
- Disadvantages: It can be slow in the crawl process, it’s very deep and even catches every erroneous URL, so this slowness is justified.
Let’s analyze why leading managers choose Lumar below.
Key Lumar metrics
Lumar’s site speed metrics provide teams with the ability to effectively identify, systematize, and troubleshoot issues related to page load times, layout changes (CLS), most significant content rendering (LCP), total block time (TBT), and other important user experience metrics.
The new speed metrics can be applied across Lumar’s three main metrics: Analysis, Monitoring, and Protection.
- Analysis: Check the entire structure of your site for speed issues, prioritize them with detailed health scores, charts, and dashboards, and thoroughly investigate each issue to understand exactly how to solve it using data for specific actions.
- Monitoring: Set up dashboards and alerts for all your domains or key sections of your site to track site speed issues over time and get notified quickly of new issues.
- Security: Save time and money by identifying and preventing site speed issues in the pre-development phase and preventing them from going live with automated QA tests.
Practical application of metrics
Improving website speed has benefits for different business stakeholders. Let’s take a closer look at them:
- For business management and marketing leaders, improving website speed can lead to increased sales and customer satisfaction, as it reduces unnecessary obstacles in the online customer experience.
- For SEO teams already using the Lumar platform, site speed metrics can help improve search engine ranking factors, which leads to better organic search results. With a deeper understanding of site speed issues, Lumar provides all the information you need to formulate requirements for developers and quickly implement corrections.
- For UX and development teams, Lumar’s site speed metrics can alert you to pages that load slowly, have an unstable layout, or create other negative user experiences that require corrections. The platform’s advanced sorting, filtering, and segmentation capabilities allow these teams to prioritize site speed fixes based on the intended business impact.
- Ultimately, for end users, improvements in these metrics will provide a better user experience.
Expanding the Lumar platform
The next step in the development of the Lumar platform will be the introduction of new areas for optimizing the technical support of websites. This is a continuation of the work started on the introduction of digital accessibility tools, which emphasizes the company’s commitment to offering a comprehensive solution for website optimization. This helps to coordinate the work of multifunctional teams in different areas of web development. Centralized management of the technical condition and performance of websites helps to improve the interaction between SEO specialists, developers, UX specialists, marketers, and other participants in digital projects.
By integrating website speed metrics into the platform, Lumar is now able to provide businesses with key tools to deliver faster and better online services to their users.
In addition to the built-in metrics for website speed, technical SEO, and website accessibility, the Lumar platform provides the ability to collect almost any information from an HTML page. This allows customers to engage the Lumar team to create specialized metrics for specific tasks.
The Lumar team is already planning additional features to enhance its site speed offerings, including the use of Chrome User Experience Report (CrUX) data, industry standards, and conversion data to help prioritize tasks more effectively.
The new site speed metrics will strengthen Lumar’s competitive advantage by offering the fastest web crawler on the market and serving large enterprise brands around the world. Have you used Lumar before?
