Today, video advertising is one of the most effective tools for effective promotion of most business areas. And this is not surprising, since with the help of video, the user perceives information better, since he sees and listens to the content at the same time. Therefore, the likelihood that an ad will be missed is significantly reduced. Based on these factors, it is easy to explain the demand for TV advertising. However, TV advertising costs are usually beyond the reach of small and medium-sized businesses. In this case, an equally effective alternative for businesses with a limited budget comes to the rescue – video advertising on YouTube. Types of advertising on YouTube An important advantage of this platform is a wide range of advertising formats. You can advertise on YouTube with Google AdWords using display ads, show advertising messages directly...

CPA (Cost Per Action) – is an advertising payment model in which you are only charged for performing a specific targeted action. These actions can range from placing an order, making a purchase, downloading or viewing a price list, to registering on the site, filling out a request form with contact information (phone or email) or requesting a callback. How CPA networks work There are three key players that interact on a CPA platform: Advertiser: This participant places an offer of cooperation, known as an offerer, on the platform. Webmaster: His role is to research the available offers, select the right one and respond to the offer. CPA Network: It is an intermediary that ensures fair compliance with the terms of cooperation and monitors the fulfillment of obligations of participants. The main task of a webmaster is to entice potential...

April 2026 promises to be a busy month for those working in affiliate marketing, iGaming, and digital marketing. Dozens of industry events will take place in various locations around the world, from Warsaw to São Paulo and from Chicago to Cyprus, including conferences, closed summits, affiliate retreats, and award ceremonies. Some will discuss the future of search traffic, others will focus on the development of the Latin American iGaming market, and still others will focus on networking between top operators and affiliates. The formats also vary, from large conferences with thousands of participants to small meetings for a select group of industry professionals. We have compiled a list of several events worth paying attention to in April: from the Search iGaming Conference in Cyprus to BiS SiGMA South America in Brazil and the Digital Summit in Chicago. This article provides...

The market has become tougher, more demanding, and competition has become faster. That's why we asked industry leaders a simple but important question: what three trends have they already incorporated into their strategy, what do they plan to completely rethink this year, and what are they willing to give up for the sake of growth? From crash games and dynamic personalization to ecosystem partnerships and global expertise. Only concrete decisions that are shaping 2026, right now. What three key trends for 2026 have you already incorporated into your strategy? Anastasia Ezehel, Head of PR NGM Game In 2026, we are not just following trends; we are shaping them, based on three fundamental shifts in player behavior: The era of crash games: this is no longer a trend, but a new reality. Crash games, which account for up to 35% of...

Today, direct contact with a brand is delayed: first impressions are formed through AI responses, snippets of reviews, and third-party mentions across various channels. Trust is partly beyond the company's direct control and is read by users long before they click. At this point, the role of artificial intelligence becomes much more significant: the image is not simply displayed — it is interpreted, aggregates reputation, is retold in other people's words, and highlights recurring patterns in feedback and mentions. Brand reputation goes beyond the role of a marketing consequence and becomes part of the first contact. AI reads and scales all signals simultaneously, making the distinction between promotion and reputation functionally irrelevant. How AI affects brand trust At the level of audience interaction, the changes affect not just one process, but the entire architecture of contact. These are not point...

According to recent observations and research, the marketing funnel is becoming a more flexible system due to changes in buyer behavior and new technologies. It is becoming longer due to multichannel marketing and user personalization, but at the same time it brings higher sales and loyalty. Many experts argue that businesses with cyclical approaches, such as the Loop model, achieve better results through long-term customer engagement, so let's take a closer look at this. What is a marketing funnel? A marketing funnel is a model of the buyer's journey from first contact to purchase and clear loyalty. It includes concepts such as TOFU (top of funnel), MOFU (middle of funnel), BOFU (bottom of funnel), and the post-sale stage for repeat interactions. The marketing funnel is not linear: customers “jump” between communication channels, go back, and may pause their interest in...

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In a world where user attention span lasts about 3 seconds, long-form content turns into a goldmine for those who know how to present it and cut it correctly. TikTok and Instagram Reels generate more than 200 billion views every day, and brands that have mastered the art of turning long-form content into short-form content increase their ROI by up to 400%. Spoiler alert: it's not about magic, it's about a system. And the presentation of the people who create it. What is content and why has everyone become obsessed with short videos What is content? Ask any marketer and you will hear something about "a unit of important information for the audience". In fact, in 2025, content is what makes people stop scrolling and take action: like, smile, save, go to a page or catalog, make a purchase, etc....

In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...