Too Long; Didn't Read - or how to survive in a world where people read diagonally In a time when most people skim through headlines and neural networks churn out texts faster than you can brew coffee, it's no longer enough to be "written". Google doesn't want to be fooled by template texts with no soul anymore. Your material should be trustworthy because of experience, expertise, and real benefits. But don't worry, AI content can survive and even shoot to the top if it follows the E-E-A-T principles. Even if you are not an expert in a certain niche. We will analyze how to do it further. What is E-E-A-T and why is it important even in the ChatGPT world E-E-A-T is the four pillars of quality content: Experience Expertise Authoritativeness Trustworthiness This is not just an SEO mantra, but...

Imagine: a typical morning at the office. The coffee hasn't had time to kick in yet, and the mood is like a Monday after vacation. But there is one person who always finds a way to make the day better. Her position in our squad is called Happiness Manager. That's our Yulia. She's a strategist and coordinator. She knows how to maintain team spirit and mental balance, bring people together, and create an atmosphere where everyone feels important. Her job is to help the team be not only effective but also happy. And she does it brilliantly! Why do we need a Happiness Manager? In media buying, everything happens so fast that sometimes it feels like it's either you or your nerves. It's essential not only to keep up with the traffic but also to maintain balance. And you know...

Glass offices, HR departments, corporate parties, tournament tables with "Rolex for record" bonuses... In the call centers of the investment "Scam Empire" everything resembled a legitimate international company. Only instead of clients, there were victims, and instead of results, there was a squeezed LTV of tens of thousands of dollars. In Tbilisi, the A.K. Group call center occupied three floors, and Sapphire Network had seven offices around the world: from Ramat Gan to Sofia, Limassol, Varna, and Kyiv. In total, there are about 500 employees. Funnel in action: how the deception mechanism worked The process was divided into two main parts. The first one was performed by salespeople - young guys and girls who worked according to scripts. Their task was to persuade a person to make the first deposit of €250. In the GetLinked CRM system, this event was...

Imagine this: a company pours $5,000 into advertising through top bloggers with a million followers. And what? Ten clicks. Maybe zero sales. The emotional scale is somewhere between "cry" and "burn." Now imagine that they would have thrown the same money at 10 micro-influencers... and would have closed the plan. That's it. The classic era of the "race to the bottom" is officially dead. Now it's "who really influences" that rules, not "who has the most pomp". Ukrainian businessmen are talking about this as well. Who are micro and nano bloggers? Type Audience Nano-blogger 1,000-10,000k followers Micro-blogger 10,000-50,000k followers That is, these are not distant superstars, but normal "people of your own" whom the audience really listens to and trusts. A minimum of unnecessary pretentiousness and a maximum of life in their content and broadcasting of life. Why are big...

A scenario familiar to many: you are on social media, see an ad for "TOP protein at a discount of -40%", click, buy, and don't even realize that at that moment, a buyer is rejoicing somewhere. A person who knows how to turn traffic into business cash. Who is a buyer? A buyer or media buyer is a specialist who buys online advertising to attract people to a certain action: purchase, registration, subscription, etc. They act as an intermediary between the advertiser and the user: they run ads, drive traffic to the offer, and get paid for it. Its task is to earn more than it spends. And the better this ratio is, the cooler it is. Imagine that you see a cool product on a marketplace. You run ads on it, drive traffic, and get a kickback from each...

It is difficult to stay afloat in the world of affiliate marketing, and even more difficult to grow from a small startup into a recognizable industry player. iGaming Marketing Agency Triangleshas managed to do it in just a year. Today, the affiliate network works with 900+ offers around the world, cooperates with dozens of advertisers in the iGaming industry, and helps hundreds of webmasters to earn steady income using modern tools. However, it all started with an idea and one clearly formulated principle: to play the long game. How did it all start? Triangles appeared in 2023 as a response to the chaotic affiliate program market, where there is a lot of noise but little action. Alexander Macedonian, founder and CEO, had a clear vision: to create not just another CPA network, but a business that would grow with partners....

On April 16-17, the Lead Panda team and I visited Warsaw to attend Conversion Conf 2025. And it was not just "we went to the conference, listened to the speakers, and then went home". These were two days that really charged us with new ideas, acquaintances, and a little bit of cool merch from affiliate programs (seriously, now we have enough merch in the office). So let's tell you how it was 👇 First impressions - well, wow Development, creativity, style. Conversion Conf this year has become even bigger - +15 new stands, more than 70 of the best brands, media speakers, star headliners, and 3600+ square meters of location - and professional mega movement is happening everywhere. We hadn't even entered yet, and we started taking pictures at every turn. Because it is very exciting and with a concentration...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

Banner design plays a key role in attracting the attention of the audience. An effective banner is not only a visual beauty, but also a way to generate interest and motivation for action. However, the world of design is constantly changing, and what worked a year ago may no longer be relevant. In this article we will tell you about the main trends in banner design today and share tips on how to create creatives that really work.. It's important to use solid tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Why is it...