Traffic arbitrage is essentially the skill of attracting people to websites or applications, turning their activity into revenue. The main tool of this process is traffic platforms. They act as a bridge between advertisers and traffic sources. In 2025, this industry continues to change, opening up both new prospects and complex challenges for arbitrageurs. In this article, we will discuss how to adapt to new market conditions, cooperate with traffic arbitration platforms in 2025, and what tools and approaches will help to succeed in this dynamic field. Traffic arbitrage market in 2025: new trends In recent years, traffic arbitrage has been undergoing significant changes due to the emergence of new technologies, platforms, and policy changes by major players such as Google and Facebook. In 2025, these factors will continue to shape the industry. Native advertising and multimedia formats Native advertising...

In the world of affiliate marketing, every detail matters - from the quality of offers to the ease of use of the system. The Afffellow affiliate network, which has been helping webmasters achieve their goals since 2020, operates on the principles of transparency, quality, and support. Let's take a closer look at them and analyze why it is worth choosing this particular affiliate program for successful bays and high profits. History and uniqueness Afffellow has been on the market since 2020 and has become a reliable partner for arbitrage teams. Their uniqueness lies in pumping up personal brands, creating local teams in key geos, and exclusive promotional materials that help convert traffic into profit. Benefits of working with Afffellow Own brands The partner creates brands that are focused on market needs. This makes it possible to offer unique offers that...

BigFish Affiliate Network is a promising project that started in 2022 with a team of media buyers who had close ties to most of the best advertisers in the iGaming niche. The team set a goal to share their assets with the affiliate community. Read on to find out what happened and what successes the affiliate network has already achieved. What motivated you to start BigFish? The idea to launch the BigFish affiliate program came from the personal experience of the media buyers’ team. A simple and convenient Affise platform, a little blackjack and positive attitude – and the work started. It was the understanding of how difficult it is to find advertisers, coordinate details, and work with inefficient processes that pushed the team to create a network that eliminates these obstacles. The team also sought to simplify the work...

Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

Do you make videos on TikTok but haven't used YouTube Shorts yet? That's a shame, because it's also a free method of audience engagement that rivals TikTok in terms of importance. In this article, we've compiled valuable tips that will help you significantly improve your traffic results. Let's discuss how to fix the situation with the low reach of short videos on the YouTube platform. We will also analyze the algorithms of the ranking system and share practical recommendations based on the real experience of professionals. Video ranking algorithms on YouTube Shorts Although UBT is not as widely covered in the media space as traffic buying, interest in this area remains stable. TikTok is most often ranked first in terms of content quality across different platforms, but YouTube is actively catching up. According to analytical reports, the daily number of...

Facebook Ads Library is a powerful tool that provides access to information about all ad campaigns running on the platform. This tool allows users to view active and inactive ads, learn about target audiences, and get ad spend data. Using Facebook's ad library can greatly improve your marketing strategies, increase visibility and provide ideas for creating effective ad campaigns. In this article, we'll look at how to use the Facebook Ads Library to maximize its effectiveness. Facebook Ads Library provides data on creatives, ads and competitor campaigns, which helps in analyzing and optimizing ads. Use search filters and analyze results to improve your advertising approaches. Facebook Ads Library, with support for Audience Network and other platforms like Instagram and Messenger, is an indispensable resource for advertisers. What are the benefits of using Facebook Ad Library? Competitor and market research Facebook...

The sales funnel is used even by those who don't realize its significance. When an arbitrager guides a user from the moment of "arousing interest" to "taking a key action," they are using a funnel. An unoptimized or ineptly used funnel can lead to the loss of a large amount of traffic. In this article, we'll take a closer look at what a sales funnel is, how it works, and what you need to create one. What is a sales funnel? A sales funnel is a customer's route from the first acquaintance with a product to its purchase. This process consists of several key stages responsible for different levels of customer engagement. This tool, developed by William Townsend, covers four main stages, which are known as the AIDA system, an acronym for: Attention; Interest; Desire; Action. The user journey begins...

King-account: the term and its usefulness A parent Facebook account, known as a King account, is a key element in webmasters' marketing strategies. It is used to link multiple advertising accounts to the main profile. What distinguishes a King-account is its role, not its type, and it is given to the most trusted profiles to manage multiple lesser quality accounts. The benefits of this approach are clear: Extending the King-account trust to all linked accounts, which saves time and allows you to run ads even from non-idealized accounts. Centralized control and management of all campaigns from the King account. Reduced risk of blocking, as the webmaster rarely visits "child" accounts once they are linked. As of today, in 2024, King accounts have become the standard for most webmasters working with Facebook. Alternative methods are proving less effective, including promotion through...

Target and targeting: what is it? Targeting is a marketing term that means targeting advertising messages to a specific audience that moves within the specified parameters. Targeted advertising, or targeting, provides the ability to fine-tune advertising campaigns according to the specific demographic, interests, and behavioral characteristics of the target group. Targeting on Instagram and other social media Targeted advertising plays an important role in social media, in particular on popular platforms such as Instagram, Facebook, Twitter, and others. Due to the huge number of users, these platforms provide an opportunity for active advertisers to customize their campaigns to reach the exact audience that will be interested in their offers or products. Peculiarities of targeting on Instagram Demographic characteristics: Instagram allows you to set up targeting by age, gender, location, and language. Interests and Behavior: You can target your audience based...