Arbitrageurs are attracted by a wide range of offers and the possibility of high income when cooperating with affiliates and in direct marketing - it is not uncommon for affiliates to earn $1200 for each successfully completed action. In addition, the arbitrage field requires great skills from the webmaster, such as the ability to circumvent obstacles, come up with unconventional strategies for creatives and site visitors. However, there are components that arbitrageurs cannot control. Now we will review with you the risks associated with traffic arbitrage, direct advertisers and determine whether it is possible to reduce these risks with the help of an affiliate program. Types of risks Financial Change of affiliate program policy Low quality of traffic Competition Seasonality and changes in trends Technical problems Legal risks Financial: One of the key risks is the possibility of losing money...

CPA networks act as an intermediary that connects advertisers using the CPA model with arbitrageurs. These affiliate networks aggregate a variety of offers that are made available to arbitrageurs in a convenient, centralized location, making it easier to find the right offer in a particular niche. Typically, CPA networks focus on working in one or more specialized verticals to provide a better selection of offserts. CPA (cost per action) refers to the price per targeted action taken by a user. This can include a variety of activities such as purchasing a product, providing contact information (pay per lead) or installing a mobile app. The company independently determines the type of targeted action for the CPA model, including: Lead: Obtaining customer contact information by filling out a form. Installing an application or program: Registering the download of a software product. Order...

The thought of shadowbanning on social media platforms like Facebook, Telegram and Instagram is causing concern among users and business owners. It has become one of the most discussed topics, but what is this phenomenon really? Is it a myth, or is it a real problem that can be faced? Let's get to the bottom of it. Definition of "shadowban" Shadowbanning is the invisible restriction of access to content or reduction of its reach on social media without notifying the user. A general overview of the issue The problem of shadowbanning affects not only regular users, but also marketers, bloggers, and businesses in general. As audience reach becomes smaller, it affects engagement and ultimately profits. Myths about shadowbanning Myths and misunderstandings about shadow bathing The topic of shadowbanning is surrounded by numerous myths and misunderstandings. Let's take a look at...

Midjourney is a neural network that converts user-generated text into images that can be used even for commercial purposes. Although it is not yet capable of replacing a human designer, it can easily cope with simple tasks that do not require high accuracy and detail. In this guide, Lead Panda Media will show you how to set up Midjourney and create your first AI-generated images. Midjourney: how to use Midjourney uses AI to create unique, high-quality images from text queries. Thanks to machine learning and a huge amount of processed data, the service is constantly improving, improving the quality of results. To work with Midjourney, you need a Discord account, which can be registered for free. Use Midjourney via Discord on your computer or download the Discord app from the App Store to generate images directly from your phone. How...

undefine

In the first part of our December playlist, we learned what makes colleagues immerse themselves in work, catch focus, and try not to dance under Zoom circles. But December is long, and the mood changes every day — from “EBS mode” to tangerine comfort. So we continued to ask the team about the main thing: what they are listening to right now. This is the second part of our December musical playlist, where each track has its own character, each genre smells of the holidays, and the answers are as lively as December itself. Let's go listen further. What are you listening to right now while you work: one track or one genre that keeps you focused? Victoria Bakalova Listen, when it comes to generating ideas: We listen when we make big plans, and they are sure to come true:...

A few years ago, choosing creative was like a game of chance. Marketers intuitively bet on “favorite” images, team chats exploded with arguments, and budgets burned through tests faster than coffee in a thermos. Today, everything is different. In place of emotions and “eyes,” algorithms have come, cold, systematic, and unbiased. They see what we miss: the pace of editing, the model’s angle of view, an overly bright background, or colors that don’t inspire trust. AI is no longer just an “assistant,” but a tool that decides the fate of an advertising campaign before it even starts. But do all algorithms really work? And which ones help find the very “golden” creative that flies off the first test? How did AI learn to “see” creativity? What used to be called “creative’s sense” has today turned into a set of measurable...

Creatives burn out faster than you can update the tracker, traffic becomes more expensive, and landing pages look exactly the same, only with different fonts and buttons. In such a situation, even the juiciest offer may not "work": the page simply does not hold attention, does not pass moderation, or crashes after a few days of display. This is where AI-SEO comes into play - not as another hype, but as a survival tool. Neural networks help arbitrageurs optimize landing pages faster than any freelancer: they analyze competitors, select keys for GEO, create texts with 100% uniqueness, and even test different page structures. AI sees what we often ignore - behavioral signals, content relevance and even emotional tone of the CTA. So forget the old idea of SEO as a "long game". Today AI-SEO is not about search traffic, but...

In 2025, a marketer without AI looks as strange as a targeting specialist without Facebook Ads Manager. The speed at which digital is changing simply doesn't allow you to work the old-fashioned way: you need to test creatives every day, launch campaigns for dozens of GEOs, count funnels, make content, and report to clients. Without the support of artificial intelligence, all this would have turned into chaos a long time ago. But there is one problem: most top AI services cost as if you were buying another person to join the team. Paid rates bite, and it is not always clear whether these tools are really worth it. The good news is that there are dozens of free AI services on the market that help to solve key tasks of marketers. These can be tools for texts, free AI image...