Yuval Noah Harari (YNH), a renowned historian and best-selling author, shares his thoughts on the challenges and risks associated with regulating artificial intelligence (AI) in a conversation with a journalist. Journalist (J): Some large companies, such as OpenAI or Microsoft, are actively advocating for AI regulation. But isn't this an attempt to strengthen their positions? After all, it will be harder for small companies to compete if they need expensive certifications, lawyers, and large teams to operate. We have already seen how GDPR has only increased the influence of tech giants. Won't it happen again with AI? JUNH: You are absolutely right, this is an important question. At the moment, the development of powerful AI models already requires significant resources: money, data, and experts. In fact, it is a game for several players, and globally, only a few countries are...

In 2025, Google Ads is preparing a large-scale transformation in which artificial intelligence (AI) will become a key element of digital marketing strategies. These changes, according to Google's Vice President of Global Search Ads and Commerce Brandon Crayham, will be more significant than the mobile revolution and will fundamentally change the way businesses interact with users. Artificial intelligence is changing search marketing Google predicts a "seismic shift" in the way users search for information and interact with businesses. This will require advertisers to quickly adapt to the new realities in order not to lose their competitive advantage. Key areas of change Google is focusing on three main aspects: The evolution of search beyond keywords Search behavior is moving from the traditional keyword query to amultimodal experiencewhere users are using text, images, and video. AI will make search more intuitive and...

In the iGaming industry, everything is based not only on luck but also on data. And there is plenty of it. Understanding the numbers is a critical task, whether you are a casino operator, affiliate, or simply interested in where the market is headed in 2025. We have analyzed statistics collected by Scaleo - from player behavior and market trends to technological breakthroughs. This article is not just numbers, but a plan for smart data-driven decision-making. Cybersecurity in iGaming Ready to increase your chances of success? Everyone talks about the rapid growth of this segment and its huge potential. That is why more and more companies are investing in it. With the development of online casinos, increased competition, and the need to invest in advertising, marketing, and affiliate channels, this niche is developing by the hour. It's not too late...

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

At one of the London concerts, stand-up comedian Karen Hobbs faced a challenge: she had to perform a stand-up written not by her, but by the ChatGPT platform. She was used to a serious British audience, but this performance was special because her material was created by artificial intelligence. And there were comedians on stage with their own jokes, which raised the stakes. Artificial intelligence has already had a significant impact on various areas of life, from copywriting to education, but its ability to create, particularly humor, is a matter of controversy. ChatGPT works by analyzing huge amounts of text, creating new combinations of existing information. However, whether this can be called true creativity remains an open question. How humor works To understand whether AI can be witty, we need to first understand the very principle of humor. According to...

A content plan is an indispensable tool for effective social media management and achieving high results. Its creation is not as complicated as it might seem at first glance if you know how to create a content plan. In this article, we will look at content plans in detail, help you prepare your own or adapt an existing example to the specific needs of a marketer or client. Content plan: what it is, its purpose and example A content plan is a distribution of content, what, where, and when to publish. To succeed, it is important to create a content plan that will help ensure high quality content and timely publishing. Its main goal is to prioritize content creation based on your marketing strategy. Thanks to the content plan, you will be able to maintain regularity of publications, attract new...

Cybersecurity is paramount. Top tips on how to protect your passwords. Cybercrime is one of the key global risks of our time. Online attacks have different formats, but the first line of defense against them is a strong password. "Forewarned is forearmed" – so say the British. And it's not just about personal pages on social networks and gadgets. Hackers are more interested in corporate accounts on various online services. If your password is compromised, it can lead to the following consequences: Identity theft. Criminals gain access to names, addresses, phone numbers, and other personal data. Financial losses. Hackers can take money from your bank accounts or credit cards. Reputation damage. Hackers can use your account to spread misinformation or publish unwanted content. So, obviously, a password is the first and very important level of protection against account hacking. It...

The earnings of an affiliate manager depend on many factors, including experience, vertical, the size of the company they work for, and their ability to strategize and execute affiliate programs. In this article, we will look at the different aspects that influence an affiliate manager's income and provide examples of potential earnings. Key Factors Affecting Earnings Experience and Skills. Beginners in affiliate marketing typically earn less than experienced managers who have a proven track record of creating and developing successful affiliate programs. Knowledge of analytics tools, the ability to analyze the market, and create effective strategies significantly increase potential earnings. Vertical. Income can vary greatly depending on the industry. For example, affiliate marketing in the financial sector or the health and beauty sector can bring in significantly more revenue due to high conversion rates and deal values. Company Size and...

Viral ‍marketing is a marketing strategy that spreads virtual content across the Internet using social media and ‍other digital platforms. The main goal of viral marketing is to create a viral effect, where users actively distribute content to their friends, reposts and ‍comments. Viral marketing has a viral effect, where users actively share content with their friends and make reposts and ‍comments. Viral marketing aims to attract attention to a brand or product and increase its recognition and popularity online. Its name comes from the analogy of viruses that spread quickly among people. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The principle of viral marketing is that content spreads from one user to another, creating a chain reaction. The main components of viral marketing Viral marketing has several major...