Content is a real gold asset that can work for you 24/7, bring in leads, and pay for itself for years. Your articles and other materials can become a magnet for customers, and it is quite realistic to implement this on your platform or in media relevant to your target audience. Content as a strategic investment: why now? Content is not only an expense, but also an investment that grows in value, like real estate. Because what is content? It is any valuable information: posts, videos, guides, infographics, or podcasts that build trust and attract traffic from search engines and social networks. People read blogs before buying because they can find more niche and honest reviews there, not just banners. No matter how you look at it, digital content has the currency of attention: it keeps the audience engaged, feeds...

I want to say, “A few years ago, everything was simpler.” You could launch bright advertising creatives, make a conditionally “working” landing page, and the combination would work for months. However, time and technology do not stand still, and Meta, TikTok, and Google have significantly tightened their control. Now platforms evaluate not individual elements, but the entire system as a whole: advertising creatives, texts, user behavior, and the landing page itself. That is why today you can increasingly hear the phrase “landing pages don't work” or “the platform is stifling spending.” In fact, in most cases, the problem is not with the platform, but with the fact that old approaches no longer pass algorithm filters. In this article, we will analyze what advertising creatives and landing pages should be like in the new reality, why video creatives have become a...

When experienced media buyers face constant account bans, low conversions, and dependence on third-party platforms, they usually go through a difficult stage of adaptation to market conditions. The PW Apps team took a different path — creating its own progressive web application service, which has reached 7+ million installs in a year and shows x2 Retention Rate compared to competitors. PW Apps is a comprehensive solution from a team that itself has gone from classic arbitration to creating its own tech developments to improve the lives of media buyers. The main feature of the service is the "360° auto-replacement of applications" system, which automatically solves problems with domain bans in real time and has other useful features, which we will talk about later. The path from arbitration to its own product How it all began The story of PW Apps...

In the rhythm of deadlines, tasks and endless launches, we are increasingly asking industry representatives: what helps them to reboot, stay focused and not burn out? Because behind every strong team there is not only a work process, but also people with their own hobbies, rituals and recovery methods. This time we talked to Andriy, CEO of Arbitrage Up, and Anastasia, Head of PR of the company, about sports and travel, mountain detox, squash, PlayStation and even art. About what inspires them, relieves and recharges them to continue running at their own pace. What is your main source of energy outside of work? Andriy, CEO of Arbitrage Up The biggest resource for me is travel, especially when traveling to the mountains. Where there is less noise, people and signal. When you can just turn off your phone or, even better,...

Everyone wants to "show results," but instead they show themselves with perfect lighting, retouched numbers, and no hint of fakery. Such texts resemble not the work of marketers, but a LinkedIn post about "successful success." And while it sounds nice, it doesn't add to credibility. A good case study is not a press release with pathos and clichéd phrases. It's a documentary with characters, mistakes, changes in plans, and figures that you're not ashamed to share. It should contain life, not corporate glitter. The problem is that brands are often afraid to look imperfect. And this is how they ruin themselves. Because trust is not born of perfection, it is born of honesty. A case that does not inspire trust is more damaging than its absence. Let's see what five common mistakes in case study content turn a success story...

In the new issue of ROI Show, you will hear three bright stories of women who realize themselves in arbitration, events, and media. Each of them has come a long way, full of challenges, failures, achievements, and drive. Anna Shemyakina, Susanna Gevorgyan and Anna Borisova shared what usually remains behind the scenes: how it all started, what everyday life looks like, what inspires them and what they "kringle" from. Anna Shemyakina is a co-founder of Gentle Partners Anna launches business areas from scratch and knows how to do it calmly, without panic. She believes that in arbitration, the winner is not the loudest, but the most resilient. She says that she can simultaneously run a call, negotiate a cap, respond in a telegram, and not mix up anything. I got into arbitration while lying on the beach in the Emirates...

Traffic arbitrage is an online earning model where you buy traffic cheaper and sell it more expensive, making a profit on the difference. Sounds simple? In reality, it's a delicate work with analytics, offerers and platforms. In this article, let's break down where to start in 2025 so you don't drain your budget in the first few days. 🔍 What is traffic arbitrage Simply put: you attract users (traffic) to a certain link (offer), for whose actions you get paid. It can be a purchase, registration, subscription or even just installing an app. 🚀 Where to start for a beginner Learn the basics: Understand the terms: offer, CR, ROI, CPC, CPM, cloaking, padding. Without this, you won't be able to analyze. Choose an affiliate (CPA-network): Register in a reliable CPA-network: CityAds, Admitad, Everad, ClickDealer, Leadrock, etc. Define the vertical: Start...

Arbitrage is all about community. And if you know a solid Team Lead of Media Buying — now’s your time to shine. We just launched a referral program that actually works. TSquad’s on the hunt for strong team leads — solo or with a crew. What matters most is experience in arbitrage, the ability to lead processes, and the drive to grow with a company that knows the game. How does it work? No weird hoops to jump through. You drop us a contact, we have the convo, run the process — and if the person joins the team and passes all goals of the trial period, you cash out: $5,000 if they come solo $10,000 if they join with their team Maybe someone you know is craving more freedom, sick of corporate red tape, or just ready for a...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...