The arbitration market has changed significantly over the past year, and even more complex challenges are expected to come. Problems have become commonplace across all verticals. Gambling After the changes in the rules, Google Play switched to PWA applications, which significantly increased competition. Financial offers Faced with new laws that complicate the work for both webmasters and users. Gut feeling under pressure The level of upsells is falling, affiliates are closing, and large teams are increasingly switching to SS/Trial models. Mobile subscriptions Faced with new regulatory requirements, which makes it difficult to acquire traffic. Gut feeling: what markets should not be considered and why you should pay attention to Asia It has become more difficult to work in Europe and Latin America. These regions are constantly flooded with traffic, and working relationships quickly burn out. There are two options: constantly...

Does the time of posting affect the success of a video? Let's take a look at this question and determine when it's best to post content on TikTok to get into the Recommendations and maximize your reach. TikTok is a promising social network TikTok has revolutionized the user-generated content space with short videos, trendy dances, and sketches. The platform, created in 2017 by the Chinese company ByteDance, was initially targeted at a youth audience. According to Statista, by the end of 2024, TikTok had 2.05 billion users, and this number is growing. According to Smart Sights analytics, TikTok ranks third in terms of interactions in the world, behind only WhatsApp and Instagram. In Ukraine, more than 9.4 million people aged 18 to 55 use TikTok (Forbes). Read also how to make money on TikTok in our previous material. Why is...

If you use ChatGPT to simplify your work or fully integrate AI into your business, it is important to learn how to write prompts correctly. In this article, we will show you how to create effective prompts for ChatGPT in Ukrainian to maximize the potential of this tool. What is a ChatGPT Prompt A ChatGPT promo is one or more sentences that give clear instructions to the AI about what you want to receive in return. A properly formulated text query will allow ChatGPT to perform the following tasks: write texts, create scripts, transcribe audio, generate code for websites, form tables and CSV files, describe images, make schedules, explain mathematical and grammatical errors, imitate the writing or speaking style of famous people draw short conclusions from long articles, extract useful information from reports. But there's one thing: what seems clear...

It's no secret that 1win is growing at a tremendous speed, leading the market not only in technology but also as a company that you want to work for. Every day, the HR team receives hundreds of applications, and we have to automate processes and develop expertise. In this article, Victoria HRD 1win talks about the life hacks she and the team use when selecting candidates, as well as answers frequently asked questions for everyone who is interested in working at 1win! We are careful in our selection process because we are sure that real pros are always behind a cool product. At 1win, we use various channels to find employees, including traditional job sites, social networks, active networking, and a referral program. There are a lot of candidates, so it is important to understand whether a match is possible...

The Baltic countries are part of Europe, but if you dig deeper, their approaches can differ significantly from the usual European ones due to climate, culture, and mentality. In this article, we will look at which product categories sell best here, what features of the local audience should be taken into account, and share some useful tips for creating effective connections. Let's go! Offer categories The Baltic States are a part of Europe. The main trends here are almost the same as in other European countries: Cosmetics. Attractive appearance is of great importance for the inhabitants of the Baltic States, so care cosmetics are in high demand here. Nutritional supplements. The fashion for a healthy lifestyle has not passed the Baltic States by. A variety of dietary supplements will also be great here. Losing weight. Unlike most European countries, body...

Most often, webmasters use traditional verticals for traffic, such as gambling or betting. However, apart from these areas, there are less obvious niches that can also generate a stable income. Below, we will consider the key features of lead generation in white niches. Let's talk about interesting products and give examples of projects that successfully earn money by selling leads. Lead generation mechanism Lead generation is the process of finding and attracting potential customers. This is a targeted work on collecting contact information of the interested audience. This information is then passed on to the advertiser, who directs them through the various stages of the sales funnel. The webmaster earns money on each successful sale or confirmed application. Some companies prefer to pay a fixed amount for verified profiles, while others offer a percentage of the transaction amount. The easiest...

The earnings of an affiliate manager depend on many factors, including experience, vertical, the size of the company they work for, and their ability to strategize and execute affiliate programs. In this article, we will look at the different aspects that influence an affiliate manager's income and provide examples of potential earnings. Key Factors Affecting Earnings Experience and Skills. Beginners in affiliate marketing typically earn less than experienced managers who have a proven track record of creating and developing successful affiliate programs. Knowledge of analytics tools, the ability to analyze the market, and create effective strategies significantly increase potential earnings. Vertical. Income can vary greatly depending on the industry. For example, affiliate marketing in the financial sector or the health and beauty sector can bring in significantly more revenue due to high conversion rates and deal values. Company Size and...

ROI, or return on investment, is a key financial metric that helps businesses answer two critical questions: how effectively advertising investments are paying off and whether they are generating a return on marketing campaigns. This metric serves as one of the primary tools for marketers to manage their advertising budget. In this article, we will cover everything you need to know about ROI: its definition, importance, calculation methods, success criteria, and how it differs from other indicators such as ROMI and ROAS. In addition, at the end of the article, you'll find a bonus: useful tips on how to improve this ratio to increase profitability and return on sales. ROI of investments: what it means ROI is a key financial metric that helps determine the effectiveness of your investment. In simple terms, ROI shows how much return you get on...

CPA (Cost Per Action) – is an advertising payment model in which you are only charged for performing a specific targeted action. These actions can range from placing an order, making a purchase, downloading or viewing a price list, to registering on the site, filling out a request form with contact information (phone or email) or requesting a callback. How CPA networks work There are three key players that interact on a CPA platform: Advertiser: This participant places an offer of cooperation, known as an offerer, on the platform. Webmaster: His role is to research the available offers, select the right one and respond to the offer. CPA Network: It is an intermediary that ensures fair compliance with the terms of cooperation and monitors the fulfillment of obligations of participants. The main task of a webmaster is to entice potential...