Just a few years ago, AI texts were exotic. Today, they are a working tool used by everyone from freelance copywriters to large media editorial offices and marketing teams. AI writes quickly, evenly, without emotion and without fatigue. And this is where the main pitfall lies. The problem is not that the text was created by a neural network. The problem is that it is increasingly being published without verification, like a draft that accidentally became the final version. Without an editor's eye, without fact-checking, without asking, “Is it really okay to release this to the public?” In practice, the consequences are almost always the same. The text contains inaccuracies or half-truths that sound convincing but do not stand up to scrutiny. The wording becomes too smooth and predictable, as if correct, but without any lively thought. And with this...

Advertising platforms in 2025 operate according to their own logic and moderation rules, and understanding these differences has a critical impact on whether an ad will pass moderation or be banned. Although Meta, TikTok, and Google appear to be simply different places to place ads, each platform has actually built its own philosophy of security, transparency, and user interaction. That is why the same ad can pass moderation perfectly on TikTok but be blocked on Meta, or vice versa. For some, nativeness is crucial, for others, it's the technical quality of the landing page, and for others, it's the behavior of the advertising account. In this section, we'll break down the specific requirements of different platforms, why they are so strict, and how their algorithms for evaluating creatives and landing pages work. This will help you understand: what you can...

2025 was the point where machine text finally merged with human text. Social networks, blogs, news sites are full of texts created not by hand, but by software. And if two years ago it seemed like a technological breakthrough, today the market is flooded with the same materials: smooth, well-structured, and absolutely without life. AI articles often look perfect, but they don't "breathe". They don't have the rhythm, intonation, and energy that keeps the attention. People read them with their eyes, but do not feel them with their hearts. And this is exactly what not only editors but also algorithms have begun to notice. Google no longer penalizes for the mere use of AI, but clearly distinguishes texts that have experience and human logic from those that are simply "done to spec." To maintain credibility and avoid becoming another content...

In 2025, classic affiliate programs are no longer a surprise. CPA as a basis works. RevShare is still alive, especially in niches with LTV of 6+ months. Hybrid models are a standard. But the whole market is gradually shifting towards flexibility, personalization, and smart partnerships. And this is where Smart Partnership Agreements (SPAs)enter the arena - not just another "superpartnership", but a new architecture of interaction between the web, brand and platform. It's no longer about "set it and forget it." SPA is a long-term cooperation in which the web not only brought a lead, but became part of the process: it gets more %, has influence on the product, can negotiate its own terms, and sometimes becomes a mini-partner of the brand. That is why those who are talking about SPA today are: has already grown out of classical...

LinkedIn is no longer about dry CVs, corporate greetings, and "happy to share my new role." In 2025, it is a full-fledged social network with its own trends, memes, video content, and even personal bloggers. If you still thought LinkedIn was just a job exchange, here's a surprise: it has long been used to sell, promote, build brands, launch native advertising, and collect leads as well as Meta. Over the past 2 years, the number of active users has grown to 1 billion. The time spent in the feed has increased by 25% on average. More and more CEOs, founders, marketers, and HRs are bringing not only business, but also themselves as public players here. And yet: there is no dancing on the background of a washing machine, but there are CEOs who sincerely share their fails. And these posts...

Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links. Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links. Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating...

Neural networks for text-to-speech voiceovers are reaching a new level - offering users realistic and high-quality voice synthesizers. Need to voice content for a video? Or create an audiobook? For this and other purposes, you will find a lot of solutions. In this article, let's look at the top 10 best platforms for text voicing with AI. Including - services in which Russian and Ukrainian languages are available. Why is quality text scoring important? Do you want to make successful content in 2025? Then you can't do without quality text voiceover. This is true for advertising, training materials, video presentations, audiobooks. Well-voiced text makes any information an order of magnitude more accessible and attractive, increases brand recognition, user engagement. For business, top voiceover is not only an improvement in communication. High-quality multimedia content is easily perceived, memorized and improves sales....

If you're new to this, this information will definitely come in handy. And if you're a buyer in a team where your main task is just to launch campaigns, don't switch off either, it will be interesting. We will analyze all the main stages and cost items that an arbitrageur will have to face: from buying tools to the advertising budget. Plus, we will show real examples of calculations for working with different geos: Tier 1, Tier 2, and Tier 3. The main expenses of an arbitrager for a test draw The budget depends on the geo and traffic source. For example, let's take the most popular option - Facebook. As for T1 countries, this is a real "red light" for beginners. It is better not to go there! The budget will not be enough, and the competition will sweep...

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...