At Stars Partners, we’ve always believed that business can — and should — carry social responsibility. That’s why we’ve prepared this interview for Panda Media, featuring our Head of Brand Marketing, Yuliia, to introduce our heartfelt charity initiative: Stars Paws. What started as a simple idea has now become a meaningful part of our company culture. And most importantly, we’re looking to bring more compassionate hearts into this growing movement. What is Stars Paws? Stars Paws is a charity project born from a simple wish to do good. We collect donations at exhibitions by offering our branded merchandise in exchange. Stars Partners then doubles the donated amount. With the total funds, we purchase essential supplies for animal shelters — food, medicine, bedding, and more. How did the idea come about? I'll tell you a little secret — it was a...

Every time Facebook introduces new rules or there is another political escalation in the world, another “storm” begins. Everything goes wrong: campaigns fail to pass moderation, accounts are banned, and payments are frozen indefinitely. Those who work with traffic through apps are already feeling the effects of this chaos - campaigns are blocked, sharing limits from providers disappear in a few hours, and the plugins themselves get flagged by Facebook, which destroys advertising campaigns. Because of this, it becomes very difficult to scale your connections and earn maximum profit. What to do to reduce the impact of blocking accounts and advertising campaigns by Facebook, how to solve the problem with limits on app sharing, and how not to become dependent on the marks - more on this below. Blocking accounts and advertising campaigns In November 2024, the US will hold presidential...

Arbitration on Facebook is becoming more complicated due to frequent bans, which require the use of several or even dozens of accounts. The process of registering new profiles is no longer as simple as it used to be, as Facebook actively bans new registrants and questionable accounts. However, the concept of pharming has emerged to help. This is the process of creating profiles that are as similar as possible to real users to increase the trust of Facebook. Profiles with high trust are called "king" or "mom" and are used as a basis for linking other, less trusted profiles, which contributes to a successful advertising campaign. Read more about this below. What you need for a pharma account Before you start pharming, it is important to prepare, because our task is to create the illusion of a real user. You...

YouTube is not just a platform for watching videos, it is an entire community united by common interests and preferences. To successfully promote a YouTube channel within the framework of arbitrage marketing, you need to develop effective strategies, create quality content, and analyze the results. Let's take a closer look at each of these aspects. According to statistics, more than 40% of Ukrainians watch videos on the Internet every day, with the majority preferring to do so on YouTube. This fact opens up unique opportunities for businesses and content creators. Where such a huge number of people gather, there are inevitably prospects for promotion. Large companies such as Apple and Samsung actively use YouTube to present their new products, which demonstrates its importance as a marketing and advertising tool. YouTube has over 28 million registered Ukrainian users, making it a...

Landing page promotion: the main steps The main goal of landing page promotion is to generate sales. You need to focus on this aspect, not just on increasing traffic from search engines. It is important to carefully prepare the concept: create compelling content, think over the functionality, and express the design with the future promotion of the landing page in mind. When all the details are finalized, you can start promoting your landing page. After all, what's the point of driving traffic to a page that leaves much to be desired? Many online promotion specialists express doubts about the need to optimize single-page websites. Landing pages do not have an internal link structure, there is no possibility to place large text optimized for search queries. The content often remains unchanged, and the main indicators of audience behavior are far from...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...

Dating – is a field that encompasses online dating and interactions between people looking for romantic or sexual relationships. In this context, various platforms and applications are used to help users find a match based on various criteria, such as interests, appearance, geographic location, etc. Traffic arbitrage matchmaking is a specific segment in which arbitrageurs offer traffic for matchmaking offers. It differs from other verticals in that it is based on building relationships between users, not just selling goods or services. Key aspects of successful dating arbitrage Understanding the target audience: Successful de-rating requires a deep understanding and analysis of the target audience. Only by knowing their needs and preferences, you can effectively customize traffic. Choosing the right offers: Dealing offers should be attractive to your audience. Consider different offers and choose the ones that have the potential for high...

Neuromarketing is a synthesis of marketing approaches with neuroscience that allows for a deeper understanding of how consumers perceive advertising messages on a subconscious level. This field is becoming increasingly popular in the world of advertising as it offers innovative methods of interaction with the audience. Definition of Neuromarketing and its importance in advertising Neuromarketing is the study of processes in the consumer's brain during interaction with advertising materials. Using special equipment, such as fMRI or EEG, experts analyze how advertising affects the brain and what emotional reactions it causes. The importance of Neuromarketing in advertising cannot be overestimated. Traditional marketing research methods, such as surveys or focus groups, are often based on consumers' conscious responses, while Neuromarketing helps to uncover subconscious reactions that may be different from what people say. Physiological basics: How the brain perceives advertising Every advertising...

Affiliate programs are once again offering not just standard promotions, but exciting events. Win-Offers has launched a giveaway where affiliates can win not just a bonus or a higher commission rate, but a trip to Oleksandr Usyk’s fight in Egypt with full all-inclusive coverage, from flights to tickets and a hotel. The campaign has already started and will run until May 10. Participation is open to all affiliates, and winners will be determined not by chance but based on traffic results. Here’s how this promotion works and what you need to do to claim your ticket to the fight. How to participate and win? The mechanics of participation are simple. To participate, you need to: notify your manager of your participation or register on the Win-Offers platform via this link drive traffic to one or more brands: Parik24, Topmatch, or...