Mexico is one of the hottest GEOs for iGaming in LatAm. A large population, rapid growth of Internet coverage, high interest in online entertainment, and loyal attitude to gambling and betting - all this gives arbitrageurs a great base for launching stable PPCs with good conversion and ROI. We at PIN-UP Partners have been working with LatAm for a long time, and Mexico consistently gives top results in terms of performance and scaling. If you are already sending traffic to this region or are just looking at it, our guide will help you figure out what's what: the portrait of the target audience, user behavior, local trends, working traffic sources, and tricks. We will even show you how to make really converting creos and landing pages. Let's figure out why Mexico is worth your attention - and how to get...

The financial side of traffic arbitrage plays a key role. The choice of payment instruments determines not only the convenience of work, but also the security of accounts. In 2025, arbitrageurs use two main options: traditional banks and virtual cards. Let's analyze the pros and cons of each and find out which option is better for arbitrage. Bank cards for arbitrage Plusses: Support of major payment systems (Visa, Mastercard) Ability to work with any services Reliability and long term Minuses: High probability of blocking at frequent transactions Long process of account recovery after blocking Tight control over financial transactions Virtual cards for arbitrage Pluses: Quick creation and replenishment Reducing the risk of blocking advertising offices Anonymity and flexibility of settings Easy scaling of advertising campaigns Minuses: Some platforms may not support virtual cards Issuance and top-up fees What to choose...

Google BigQuery is a powerful tool for analyzing large amounts of data, but as your data grows, it becomes increasingly important to optimize its performance. Here are a few tricks to help reduce BigQuery costs and ensure efficient and cost-effective data analysis. Avoid SELECT in queries In the past, using SELECT * and selecting specific fields didn't matter much because the entire dataset was read (and you paid for it in full), and then the data was filtered and displayed to you. In BigQuery, the choice of columns directly affects your costs. By selecting only the fields you need, you can significantly reduce query costs and improve query performance. Instead: SELECT * FROM `project.dataset.events` Use: SELECT event_date, event_name, user_pseudo_id FROM `project.dataset.events` By selecting specific fields, you reduce the amount of data processed and increase the speed of query execution. Use...

Andrew Dosha is a PPC specialist with many years of experience who has turned his love for advertising and analytics into a way of life. His journey started with contextual advertising and later led to the creation of one of the most famous arbitrage communities - PPC Club. In this interview, Andrew shares his vision of the arbitration industry development, secrets of successful networking, fight against professional burnout, and plans for the future. This is a story about how to create an environment where knowledge is shared rather than hidden, why openness is important and how personal passion can become the basis for professional growth. Why $50K is just a start for PPC Club? Andrew Dosha explains that the $50,000 minimum sponsorship criterion for PPC Club was created to weed out specialists without sufficient experience. "This allows us to create...

The United States has firmly established itself as a global leader in e-commerce. Unlike other countries, the U.S. market is characterized by a deeply ingrained online shopping culture that has become the norm for most Americans. This makes the US not only one of the most competitive, but also the most attractive markets for arbitrageurs and marketers. Here you can find literally any offer - from seasonal discounts to specialized products aimed at specific audience needs. Creatives for Thanksgiving Thanksgiving is one of the most anticipated holidays in the United States. It not only brings families together at the festive table, but also causes a surge in consumer activity. Every year, this holiday is the start of the shopping season and promotions. Let's look at the creatives that attract the most users. Gift baskets and products The United States has...

The advertising market on Google continues to grow, even with the introduction of artificial intelligence. Despite the slowdown in spending, search ads, shopping ads, and Performance Max (PMax) campaigns remain stable, and cost per click (CPC) is gaining momentum. Google ad spend trends In the third quarter of 2024, ad spend on Google search increased by 11% year-on-year, demonstrating the market's resilience even as new AI features are introduced. Despite a slowdown in growth - down from 14% in the second quarter - the number of clicks remained stable, and CPC growth slowed to 8%, down from 12% in the previous quarter. Shopping ads Shopping ads remain one of the most powerful tools on the market, showing a 16% year-over-year increase in spending in the third quarter of 2024. Click volume also grew by 6%, which is higher than the...

October 2024 was a landmark month in animation history with the release of Where the Robots Grow(Where the Robots Grow), the first feature-length animated cartoon created entirely using artificial intelligence tools. This 87-minute movie was created by AiMation studio under the leadership of Tom Paton and cost $8,000 per minute, an unprecedented amount for professional animation. For comparison, low-budget television animation created in studios costs between $10,000 and $20,000 per minute and does not reach the level of quality that Paton managed to achieve with a team of nine people. Paton, who has a background in visual effects, wrote, produced and directed Where the Robots Grow. The story is set in the distant future, where robots are sent to cultivate a new planet, preparing it for humans. The protagonist, a robot farmer named Crewe, finds a capsule with the last...

France is one of the last countries in the European Union where online casinos remain banned. Nevertheless, it is expected that this country will soon join the pan-European trend of online gambling legalization. The government of the country headed by Prime Minister Michel Barnier announced plans to amend the budget plan to include the possibility of legalizing online casinos next year. This decision will help to solve a number of problems, from replenishing the state budget to fighting illegal gambling. The purpose of legalization The government's proposal aims to increase budget revenues by introducing a tax of 55.6% of gross income of casino operators. At the same time, legalization will allow to strengthen control over the industry and reduce its negative impact on public health. According to official data, the annual turnover of illegal online casinos in France is more...

Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...