When a beginner with limited financial resources enters the affiliate marketing arena, he or she starts looking at ways to maximize income with a minimum investment. We can't promise such results, but there is a payment system that is considered the most affordable for beginners, requires little investment, and can provide a decent ROI. Today we will cover the topic of PPC - its basics, features, and platforms for work. What is PPC traffic? PPC, which stands for Pay-per-click, implies a payment for each click on an advertisement. Advertisers compensate partners for the cost of user transitions to websites or product pages. This advertising model is optimal for beginners in the field of affiliate marketing. The main task is to attract customers to click on ads without the need to create complex sales strategies or motivate them to buy. At...

We'll look at the most common reasons for blocking in FB, including zrd, policy, risk payment, selfies, and tell you what steps you need to take to successfully pass moderation and unblock your ad account. When launching advertising campaigns on Facebook, many advertisers face the problem of their accounts being blocked for various reasons. A legitimate question arises: is it worth trying to restore the account or is it easier and faster to start with a new one? The solution to this question depends on the type of accounts you are working with. For autoregs or self-regs no great effort is required, but if it comes to farmed, rented or logged accounts, then recovery makes sense. Such accounts have a better chance of successful verification and will have a high level of trust in the future. Arbitrageurs often face these...

What is Nutra – a complete vertical analysis Nutra is one of the most established and traditional areas in traffic arbitrage. While new niches appear and disappear following fashion trends, Nutra steadily maintains its position in the lead. In this review, we will reveal the secrets of its popularity, and discuss the peculiarities of working in this vertical and the factors that influence success. It's time for our readers to dive deeper into this niche. We present to your attention a detailed guide to Nutra, sharing the knowledge and experience of our team. Features and popularity of Nutra Nutra remains one of the most stable and long-lived areas in the world of traffic arbitrage. This niche has been afloat for years, surpassing such areas as adult, gambling (which is popular from time to time), as well as gaming and install-gaming,...

Dating – is a field that encompasses online dating and interactions between people looking for romantic or sexual relationships. In this context, various platforms and applications are used to help users find a match based on various criteria, such as interests, appearance, geographic location, etc. Traffic arbitrage matchmaking is a specific segment in which arbitrageurs offer traffic for matchmaking offers. It differs from other verticals in that it is based on building relationships between users, not just selling goods or services. Key aspects of successful dating arbitrage Understanding the target audience: Successful de-rating requires a deep understanding and analysis of the target audience. Only by knowing their needs and preferences, you can effectively customize traffic. Choosing the right offers: Dealing offers should be attractive to your audience. Consider different offers and choose the ones that have the potential for high...

Pinterest has long since ceased to be just an “inspiration board” for recipes and DIY projects. Today, it’s one of the most powerful yet underrated channels for making money in the digital space. What matters here isn’t the number of likes, but the user’s intent. People don’t just visit Pinterest to browse content—they’re looking for ideas, planning purchases, and ready to spend money. This is fundamentally different audience behavior on most social networks. And here’s another key difference—the platform’s mechanics. Pinterest works like a search engine: content doesn’t “disappear” in a few hours but lives on for months. A single well-optimized pin can consistently drive traffic and conversions long after it’s published. At the same time, the barrier to entry here is lower than it seems. You don’t need thousands of followers or a strong personal brand. It’s all about...

April 2026 promises to be a busy month for those working in affiliate marketing, iGaming, and digital marketing. Dozens of industry events will take place in various locations around the world, from Warsaw to São Paulo and from Chicago to Cyprus, including conferences, closed summits, affiliate retreats, and award ceremonies. Some will discuss the future of search traffic, others will focus on the development of the Latin American iGaming market, and still others will focus on networking between top operators and affiliates. The formats also vary, from large conferences with thousands of participants to small meetings for a select group of industry professionals. We have compiled a list of several events worth paying attention to in April: from the Search iGaming Conference in Cyprus to BiS SiGMA South America in Brazil and the Digital Summit in Chicago. This article provides...

In the short video format, the rules change faster than the internal “I like it” has time to form. Formats are updated, competition is growing, and attention is compressed. In such conditions, creatives for TikTok Ads cannot be evaluated according to the principle of “it looks beautiful”. The visual test is more important than subjective sympathy. A video can be neatly shot and look professional, but not read in the feed. The question of how to shoot a creative for TikTok advertising is not about inspiration, but about a verification system. Before launching a budget, it is worth making sure that the video passes the basic criteria for attention. So what are these creatives that catch on TikTok? Traffic in TG through intrigue A method of promotion when the intrigue starts, "a recipe that will change your evening" or "how...

Content marketing and changes in how it works are much greater and more profound than we think. That's why we've created a second part of our article on content marketing trends in 2026. Read the first part here! Let's learn together and get to work. There's little time and a lot of work to do! Email and social media instead of search The battle for zero-visit visibility is our reality, but there is a nuance. It's still not a click on a website, which marketers are constantly fighting for. That's why brands that have already experienced a drop in organic traffic from search will start to invest more actively in channels of direct contact with their audience. First and foremost, in email marketing and social media. As Vova Feldman, CEO of Freemius, notes: If Google is sending you less traffic,...

Today, direct contact with a brand is delayed: first impressions are formed through AI responses, snippets of reviews, and third-party mentions across various channels. Trust is partly beyond the company's direct control and is read by users long before they click. At this point, the role of artificial intelligence becomes much more significant: the image is not simply displayed — it is interpreted, aggregates reputation, is retold in other people's words, and highlights recurring patterns in feedback and mentions. Brand reputation goes beyond the role of a marketing consequence and becomes part of the first contact. AI reads and scales all signals simultaneously, making the distinction between promotion and reputation functionally irrelevant. How AI affects brand trust At the level of audience interaction, the changes affect not just one process, but the entire architecture of contact. These are not point...