More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...

Instagram occupies a unique niche in the world of social media. It's a platform for sharing photos, videos, and personal stories. But to attract and retain an audience, you need to update your content regularly. So where can you find engaging and attractive content for Instagram? In this article, we'll explore different sources of free content, and share tips on how to create unique creatives and use them effectively. We will also discuss the possibilities of using third-party resources to create content and provide ideas for finding inspiration. If you want to make your profile more attractive and engage users, this article is for you. Let's get started! Where to find content for Instagram There are several resources where you can find engaging and attractive content for your Instagram profile. Here are some options for finding content: Your photos and...

Currently, there are two complementary and simultaneously competing platforms on the market: CRM (customer relationship management) and DMP (data management platform). Both platforms are used to target audiences in the digital sphere. However, the main differences between them are as follows: CRM tracks already registered users, i.e. loyal and prospective customers; DMP tracks both unregistered and registered users. The number of such people is much larger. Both targeting technologies are used by data-driven agencies and offer brands to create a unique user experience, in other words, personalized advertising. Functionality Main features CRM can export the collected data to other databases in the form of lists of users who meet the specified characteristics. The DMP platform allows you to create user segments by grouping them by similar characteristics or interests. Other platforms can then use these groups for other purposes, such...

In this article, we've put together a checklist for testing your campaigns. You will learn what aspects of your campaign are subject to testing, and how to test different components of advertising relationships to continuously improve results and increase revenue. Analysis of advertising sources Traffic sources include web platforms and advertising networks that attract the target audience. During the first pour, it is critical to decide on the choice of source to achieve the best performance. You need: Research which audiences are the most active on different platforms. It is recommended to choose at least two or three sources with a similar target audience to start with. For example, for products targeted at young people, such as weight loss products or cosmetics, you should consider TikTok and similar platforms where young people predominate. While products for the 40+ audience are...

In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

Is corporate identity in creatives a must or an invention of designers who just want to "look like a portfolio?" Can it be done quickly and beautifully without losing identity? And how not to get burned when the client adjusts everything to his mood? Read a frank conversation with a creative expert and learn how a recognizable style is born and why templates are not always evil, but our friend. And finally, what does a design that doesn't work look like, even if it's beautiful and the founder likes it. About this and even more in a conversation with our heroine - Kateryna, graphic designer at Lead Panda. About "corporate identity in creatives": does it exist at all? Of course, it does. Personally, I divide them into two options: the corporate identity of the company's brand and the corporate identity...

Let’s be honest: affiliate forums are packed with endless takes on dating traffic — but real, proven insights are rare. In 2025, where platforms change rapidly and user preferences constantly evolve, relying on trial and error can burn through your budget fast. At Advery, we trust data-backed strategies, not assumptions. That’s why we went straight to our in-house experts managing active campaigns across both adult and mainstream markets to ask: Which traffic sources are truly performing in 2025? Here’s what they shared — and how you can benefit today. Iryna Nazemtseva – Sales Manager Iryna works hand-in-hand with adult-focused advertisers. Her top recommendations for adult dating offers are: Member Area Traffic Users browsing Member Areas are already engaged in dating spaces, making them highly likely to convert. Display/Banner Traffic Banners can drive results when your funnel is seamless — from...

The Quest by Lucky Media: Not Your Average Booth Visit This summer, Lucky Media Group isn’t coming to iGB Affiliate London 2025 to hand out brochures. They’re coming to start a fire. On July 2–3, at ExCeL London, Lucky Media will launch its first-ever BTL activity: The Quest — a three-stop experience spread across the booths of three exclusive partners: 22Bet Partners (K60), PlayAmo Partners (L20), and Hell Partners (G22). Complete the Quest and unlock your shot at serious prizes — a ticket to Wimbledon or one of three MacBook Air M4s. But make no mistake: this isn’t a raffle. It’s a strategy game in disguise. The Gameplan: Three Brands. Three Challenges. One Grand Finale. 🎯 22Bet Partners – Hit the Mark A rotating wheel. High-stakes sectors. Four throws to score exactly 100 points. Precision wins prizes. Miss? Start sweating....

The basis of the dish: a precise request and a clear vision The story of Growe Partners began with an obvious market gap. Most affiliate programs offer banners, payouts, and conditional support, but this is not enough for a real partnership. Successful webmasters and arbitrageurs already know how to produce results. What they need is not another service, but a strong player by their side - someone who enhances their expertise with technology, experience, deep market understanding, and a willingness to do their best. This is exactly what the Growe Partners team has become. We chose the cyberpunk aesthetic because it combines two things that are close to us: rapid technological development and clear business thinking. Neon green, a clean grid, and clear lines all signal that we are building a future-oriented company. One that grows together with partners and...