Today's digital marketing world is becoming increasingly competitive, and this trend has been going on for several years. To stay afloat, you need not only to manage your advertising campaigns competently, but also to learn how to look into the future. This is where predictive analytics comes in - a powerful tool that helps to predict changes in user behavior and customize Google Ads to maximize your return. In this article, we will understand how trend forecasting helps to increase advertising revenues on one of the most difficult platforms to drive traffic. Predictive analytics in Google Ads: how does it work? Imagine that predictive analytics is a kind of "fortune teller", but much more accurate because it relies on powerful machine learning algorithms and artificial intelligence. It analyzes huge amounts of data, including past advertising campaigns, user behavior, seasonal spikes,...

Strawberry is a “thinking” neural network shrouded in mystery. OpenAI is threatened with blocking for curiosity about the new Strawberry neural network. Social media users have started receiving warnings from OpenAI about possible blocking of access to GPT neural networks. The reason is the increased interest in the algorithms of the new version of artificial intelligence codenamed Strawberry. We remind you that the feature of “Strawberry” is that the model pauses for 10-20 seconds to think about the request when answering. This innovation will increase the accuracy of answers and improve work with tasks requiring complex or multi-step analysis. OpenAI CTO Mira Murati called it a “new paradigm” in the development of this technology. Also, unlike current models that rely heavily on pattern recognition in their training data, OpenAI Strawberry is said to be capable of: Plan complex tasks ahead...

New strike in Hollywood. This time, video game actors are protesting against Artificial Intelligence. According to information published by BBC performers are unhappy that game studios are using generative artificial intelligence to recreate their voices and appearance for animating video game characters without providing them with fair compensation. Moreover, a year and a half ago, a new contract was already being negotiated between the companies and the union representing more than 2,500 video game artists. "Although agreements have been reached on many issues… the employers refuse to explicitly state, in clear and enforceable language, that they will protect all performers covered by this contract in their AI language," the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) said in a statement. "We will not agree to a contract that allows companies to misuse artificial intelligence to the detriment...

Digital advertising is developing rapidly today. Every day, platforms like Facebook and Google process millions of ads, but many of them are rejected by moderation. Statistics show that about 80% of all ads in Meta are blocked, and search engines are implementing new, stricter AI algorithms to check ads. Why is this happening? Banned ads are multiplying like mushrooms after the rain, misleading users and causing them irritation. In 2023, their number increased by 35-40%. In addition, AI moderators, like strict wardens, monitor every word and image. They are able to analyze ads much faster and more accurately than humans, identifying potential rule violations. For example, the introduction of neural networks in Yandex's moderation process led to the blocking of 42% of advertising accounts. What to do? Do not despair! In this article, we will reveal the secrets that will...

In the ever-changing world of digital marketing, it's important to choose the right markets and GEOs to avoid failure. And when it comes to data mining, Germany is a real goldmine for those who know how to work with the audience and want to make really big money. In this article, you will learn why it is worth targeting German data offers and what features of the German mentality and economy make it profitable. We will also tell you about the competition from AdsEmpire - a proven affiliate network with direct offers and Smartlink solutions. But more on that later ☺ Ready? Let's go! The mentality of the Germans The German mentality is great for online dating. Germans are known for their serious approach to finding partners, preferring detailed profiles and honest communication. They like efficiency and directness, and dating...

Widgets are a must for every website. Why do you need them and what problems do they solve? One of the biggest challenges of ecommerce business is to make a potential customer choose your company. However, the statistics are not encouraging: about 70% of visitors leave your site permanently. After all, consumers have a lot of choices and will choose the company that offers them not only a quality product, but also a quality interaction with the brand. According to statistics, 68% of users will become customers of the business that offers convenient communication. There are many tools and methods to do this. And one of the most popular is to add a widget. They have become so popular that it's hard to imagine a modern website without them. This small application helps to solve many tasks. What are they?...

With the ever-increasing competition for search engine rankings, the issue of optimizing advertising campaigns is at the forefront. Conversion rate optimization (CVR) is one of the most effective ways to improve keyword performance on Google. This method allows you to test new strategies and increase your return on investment without having to increase the number of keywords, campaigns, or advertising budget. In this article, we will share 5 of the most effective ways to optimize PPC campaigns. Don't miss it! Improve your keyword quality score The core of Google's business model is to provide users with relevant results. This applies to both organic search and AdWords advertising. Google evaluates keywords by quality score (QS). QS and PPC affect your “Ad Rank”. QS is determined based on the following three factors: the relevance of the keyword to the ad, the user's...

The secret of Black Hat SEO practice. Why it is dangerous and how to counteract it. What is Black Hat SEO Black hat SEO, or black hat method, is a set of approaches to website optimization based on manipulating ranking algorithms. Webmasters use them to quickly achieve KPIs. Instead of providing valuable content to users, these techniques are aimed at quickly improving visibility through dubious means. Note: We in no way advocate the use of such black hat techniques. This article is for informational purposes only to identify and combat negative SEO attacks on your website. A little bit of history: in fact, such approaches were relevant 10-15 years ago, when Google was just starting to develop content ranking algorithms. Back then, it was possible to get a page to the top in a few days. Website owners created pages...

More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...