An effective way to attract viewers' attention is video ads at the beginning, middle, and end of videos. Let's find out what these formats are, how they function, and what their benefits are for advertisers. Prerolls This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service. Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching. Midrolls A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds....

Fraudulent traffic, also called bot traffic, is the generation of website visits by automated programs rather than real users. Fraud creates problems for both advertisers and affiliates. It undermines advertisers' trust in the web, worsens the position of the offer in the search results, and wastes the time and money of the media buyer. To counteract fraud, sites and affiliates implement anti-fraud systems, set up advertising campaigns, and create updated blacklists and whitelists. Sometimes, several platforms are added to the blacklist every day: portals can deceive both the web and advertising, attracting bot traffic to the arbitrageur's link. We will consider how to distinguish fraud from the activity of real users, solve the issue of anti-fraud systems, and explain how to properly compose blacklists so as not to cut off potentially valuable traffic. What is fraud in advertising networks? Fraud...

Over the past decade, video marketing has become a separate channel in the marketing industry and has gained importance in advertising and marketing campaigns. One of the important factors behind this growth is consumer behavior. Thanks to the rapid development of smartphone technology and Internet speed, video has become more accessible and convenient for netizens. In today's dynamic digital environment, where short attention spans and information overload have become the norm, companies and marketers need to constantly look for new and creative ways to stand out from the competition and attract customers. In digital marketing, video is one of the key tools that stands out for its effectiveness among numerous methods. The video has a special ability to engage, educate, and entertain, making it indispensable compared to other communication methods due to its dynamic and engaging properties. Becoming an indispensable...

If you are new to the nutraceuticals industry or plan to be actively involved in this area, pay attention to Portugal as one of the most promising geographical destinations in the spring and summer of 2024. This market is characterized by a low degree of competition at high initial rates. In this article, we will provide detailed information about this region, recommend the best sources to get started, and indicate which strategies and creatives in advertising campaigns are worth testing today. Portugal: General about geo Portugal is a Tier-2 country in Europe with an economically active population that is actively interested in high-quality health and wellness products. The level of medical services here is average, and the cost of medical services is quite high, which encourages residents to buy health products online. The population is approximately 10.46 million people, of...

Marketing triggers play a key role in the modern advertising environment, where consumers are exposed to a huge amount of information every day. In the context of a saturated media space and ubiquitous “banner blindness” - a phenomenon in which consumers become immune to traditional advertising techniques - triggers help to attract attention and motivate them to action. These marketing tools serve as psychological catalysts, stimulating a quick purchase decision and facilitating impulsive transactions. Below, we'll take a look at the most common types of triggers and explain the mechanisms of their impact on consumers. Vital point: The main thing is not to oversaturate the audience with triggers, as this can negatively affect the image of your business, reducing the level of loyalty and trust in your brand. Types of triggers Scarcity This method includes promotions that are limited in...

Not so long ago, arbitrageurs limited themselves to classic apps because of their affordability. However, as time passed, they faced the problem of frequent bans from Google Play. Every time one of the apps got banned, they had to either adapt the funnel for a new app or look for alternatives from other developers. In 2015, Progressive Web Apps came along and opened up new opportunities for gambling buyers. Now, for the price of one web app, it is possible to create a whole set of apps that are independent of classic platforms and therefore not at risk of banning. In addition, their design can be easily adapted if necessary. With the help of the builder from PWA Group, any bayer can build their app in just half an hour and start testing it. From white pages to titles, images,...

Not all arbitrage providers cooperate with affiliates, many of them are hosted on websites with a parked domain. In this case, the Facebook pixel is used to track conversions and correct traffic, but working with it is usually considered boring and inefficient, as there is a chance of losing access to data due to the blocking of your Facebook account. Let's find out whether this is a myth or a reality. What is a Facebook Pixel? A pixel is a piece of code that is placed on a website and tracks user behavior (visits, clicks, conversions, etc.). It allows you to create, evaluate, and optimize the audience for your advertising campaign. A pixel is simultaneously transferred to several different accounts that advertise similar products and collect up-to-date data. It can be personal for a specific advertising campaign and general for...

Perhaps we should start with the basic terminology to avoid confusion. A lead is a potential customer who is already interested in your product but has not yet purchased it, but has only performed a certain targeted action: left contact information, subscribed to a newsletter, installed an app, etc. Lead generation is, accordingly, the process of attracting leads and collecting their contacts. That is, the formation of a user base that can become your direct customers in the future. Principles of lead generation The goal of any commercial website is to attract leads. And it is very important to understand how to do it! But first, let's understand how lead generation works on a basic level. Users come to your website interested in a product or service. Some of them just browse the information and don't take any action. However,...

Common mistakes when working with the dating vertical We've compiled the most common mistakes in the dating vertical for you, and we caught ourselves thinking that it's almost the same as date faux pas. 1. Lack of language adaptation Creative should be created in the language of the user's browser. It's not just about translating text, but also about adapting cultural nuances and context. Imagine that you have a date with someone from another country. You may speak the same language but not understand each other because of the difference in culture and mentality. It is equally strange to go on a date and talk only about yourself, not being interested in your partner's life and interests. 2. Audience segmentation is not set up Segmentation by gender, age, and demographics in the relevant geo directly affects conversion. For example, a...