Valentine's Day is upon us - a real paradise for sellers of soft toys, chocolate and flowers. But arbitrators can also grab a piece of the pie! A flood of traffic to the data offers before Valentine's Day - what could be more appropriate? It's time to figure out how to launch campaigns correctly and get maximum conversions. In this guide, we have collected all the tricks of successful promotion of daily deals through push notifications, showed examples of working creatives, and analyzed the best geo and life hacks. What traffic should I choose for a daily offer? Usually, arbitrageurs use pop, push, or Facebook Ads to fill in the debit offers. Facebook is great for this vertical due to its powerful targeting capabilities, but the cost of such traffic can be too high. If you are just starting out...

IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...

The success of an arbitrage campaign largely depends on the right choice of an offerer for a particular region. In each country or group of countries, the audience has different preferences, needs and purchasing power. In this article we will analyze which offers work best for different regions and give recommendations on how to choose traffic destinations. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Why is it important to consider region when choosing an offerer? Different regions differ: the level of competition. The solvency of the audience. Popularity...

Over the past decade, social media has changed the way people interact with each other online. However, the 2020 pandemic has fostered the development of new forms of communication, among which group chats have become a serious alternative to traditional social platforms. Discord, WhatsApp, Signal and other platforms have opened up new opportunities for private and less formal communication. These changes reflect a trend toward the growing importance of privacy and intimacy in the digital environment. Group chats have become a space for discussion without constant pressure from algorithms. According to Business Insider, platforms like Discord have become an alternative to social networks, as they avoid algorithm-distorted news and create space for more honest and organic communication. Josh Kramer, one of the Discord users, notes that these chats have become a place where it is more important to find mutual...

Elon Musk is known for his bold vision and drive to push the boundaries of what is possible. From his ambition to make humanity an interplanetary species to leading cutting-edge companies such as Tesla and SpaceX, Musk has established himself as an innovator. However, his management style and decisions have often been controversial, particularly with regard to freedom of speech, legal compliance, and the complexities of global governance. The innovator and entrepreneur answered uncomfortable questions at All-In Summit 2024. Read a short summary of his words in this article. Freedom of speech and global governance McCusker's leadership of Twitter (now X) vividly demonstrates the tension between freedom of speech and the regulatory requirements of different countries. In a world where authoritarianism is on the rise, maintaining an open dialog is challenging due to strict laws. Musk has to balance between...

Mobile traffic continues to gain momentum, becoming a key area of focus for arbitrageurs around the world. In 2024, mobile devices remain the main source of internet traffic, which opens up new opportunities for traffic arbitrage specialists to monetize and optimize their campaigns. In this article, we take a look at the top trends for using mobile traffic for arbitrage in 2024. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Rise in popularity of apps and in-app advertising Mobile apps continue to dominate among smartphone users. Content consumption through apps (games, social networking, messengers, video streaming services) far exceeds the use of mobile web browsers. In response to...

Building a high-quality link profile is the basis for effective website promotion. However, even minor mistakes in link building can have a negative impact on SEO, lower search engine rankings, or lead to unreasonable costs. This happens especially often to beginners who try to master the process on their own. The formula “right link + carefully chosen platform + competent anchor + useful content” seems obvious. But then why do the results vary significantly even with the same approach? The secret is in the details: experience, systematic approach, regular analysis, and attention to nuances. Let's take a look at common mistakes in link building and tips to help you avoid them. Common mistakes when creating a link building strategy A common problem for many beginners is the lack of a clear plan. Haphazard actions lead to wastage of budget and...

The United States has firmly established itself as a global leader in e-commerce. Unlike other countries, the U.S. market is characterized by a deeply ingrained online shopping culture that has become the norm for most Americans. This makes the US not only one of the most competitive, but also the most attractive markets for arbitrageurs and marketers. Here you can find literally any offer - from seasonal discounts to specialized products aimed at specific audience needs. Creatives for Thanksgiving Thanksgiving is one of the most anticipated holidays in the United States. It not only brings families together at the festive table, but also causes a surge in consumer activity. Every year, this holiday is the start of the shopping season and promotions. Let's look at the creatives that attract the most users. Gift baskets and products The United States has...

The advertising market on Google continues to grow, even with the introduction of artificial intelligence. Despite the slowdown in spending, search ads, shopping ads, and Performance Max (PMax) campaigns remain stable, and cost per click (CPC) is gaining momentum. Google ad spend trends In the third quarter of 2024, ad spend on Google search increased by 11% year-on-year, demonstrating the market's resilience even as new AI features are introduced. Despite a slowdown in growth - down from 14% in the second quarter - the number of clicks remained stable, and CPC growth slowed to 8%, down from 12% in the previous quarter. Shopping ads Shopping ads remain one of the most powerful tools on the market, showing a 16% year-over-year increase in spending in the third quarter of 2024. Click volume also grew by 6%, which is higher than the...