Tired of hearing about Temu, where everything has already been bought before you? In 2025, Ukrainian CPA will change dramatically, having grown out of scrolling banners: instead of hackneyed offers, we'll have local stories, TikTok uploads, and "yesterday's delivery." Why CPA in e-commerce is still alive and active in Ukraine In 2025, Ukrainian e-commerce is not just staying afloat - it has learned to squeeze out leads even when other players are putting their business on hold and catching drawdowns. CPA is still in the game because it's not about "dumping for luck" but about a clear reaction to the market. The war, hryvnia fluctuations, constantly relocating brands, broken delivery chains - all this is no longer "force majeure" but a background. This is why CPA works: you are paid only for the result, not for abstract promises. If you...

You definitely saw it. Screenshots from Telegram: "+380$ overnight", "new case: ROI 230%", "I poured from the build, the après came in!". And all of these are not famous businessmen or millionaires, but ordinary people with a laptop and access to an advertising account. It's not a fairy tale, but it's not free either. We are talking about traffic arbitrage, a topic that is surrounded by a lot of myths, legends, and complaints about wasted budgets. You may have heard something about it. Or maybe you think that this is a "gray topic for those who are in the know". In any case, this article is for you. In simple words, without water and academic formulas, we will analyze what arbitrage is, how to make money on it, where you can cash in, and why this topic is not only...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance. The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening. Andrea Pirlo commented: It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out. 11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand...

In the affiliate community, hobbies often become not just entertainment, but a source of inspiration, inner peace, and even a whole philosophy. Lead Panda continues to introduce you to the hobbies of people who develop the industry every day. Today, an unexpected hobby is tea ceremonies. Valeriy, Head of FB at SPT My first tea ceremony took place in 2023. I was first “dragged” into tea by my girlfriend, who is now my wife. It was our relationship anniversary, and we decided to celebrate it in an interesting way: we went to a Chinese tea ceremony. We drank high-mountain oolong from Taiwan, listened to an extremely interesting lecture, and drank 6 liters of tea together with the master in the evening. I liked it so much that this topic stayed with me. I was immediately hooked on tea ceremonies: it...

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in building smart, data-driven solutions that help businesses grow, scale, and optimise results. We create partnerships that go beyond traffic, delivering value, insights, and long-term success. Makeberry Affiliates is our affiliate network designed to provide both affiliates and advertisers with high-converting offers, transparent conditions, and reliable payouts. With in-house media buying and advanced analytics, we ensure quality traffic, optimised flows, and continuous improvement for all partners. We are excited to announce that WinSpirit and RocketPlay Casino have now operated by Makeberry Affiliates. This decision strengthens our position in the market and unlocks new opportunities for affiliates looking for high-quality offers with a streamlined, data-driven approach. This move brings significant benefits to our partners. With Makeberry Affiliates now managing these products directly, we...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...

The fintech industry for affiliates is constantly improving, offering new tools to optimize financial transactions. One of these solutions is e.PN, a service that provides secure online payments, simplifies budget management, and helps to minimize financial risks. e.PN is the ability to quickly issue a virtual card that costs only $2 and is activated within a few minutes. The card supports payments in international systems and has a high level of financial security. Let's take a look at how it works and what benefits you can expect. Virtual card: definition and purpose? A virtual card is a full-fledged payment instrument without physical plastic that has all the necessary details: number, expiration date, CVV code. The main advantage is the flexibility to create, delete, and change a card at any time. This opens up opportunities for: Traffic arbitrage - you can...