Analytical company AppsFlyer has released its annual report on mobile market trends in 2024. The study is based on the analysis of 35 thousand apps and 140 billion downloads (excluding China). Key points of the report Advertising spending on mobile app promotion increased by 5%, reaching $65 billion. Growth was observed in developed markets - the UK, Germany, Canada, the US, Brazil, and India. Casino apps reduced advertising spending by 21%, while overall spending by iGaming companies fell to 12%. Non-gaming application revenues grew by 20%, while mobile game monetization remained stable or slightly decreased. For example: Revenue from casino gamesgrew by 4% In midcore games - by 2% In casual games - by 5% Thanks to artificial intelligence and hybrid monetization, revenue in the non-gaming segment increased by 26%, and in gaming - by 7%. Downloads of entertainment applications...

Affiliate World Dubai is a real find for everyone interested in affiliate marketing! The event will take place at the Dubai World Trade Center on February 26-27, 2025. Here you will be able to not only meet the best professionals in the industry but also discuss trends, novelties, and development prospects. Leading experts will share their experience, talk about effective strategies, and evening events will provide a pleasant atmosphere of networking and relaxation. Who will speak? You will hear from more than 15 experts in various marketing fields. During the 20 hours of the intense program, you will hear real cases and insights from industry leaders. Here are some of the star speakers: Umar M. Job title: Founder and CEO Digitas Finance. What you should know: Umar has helped his clients save more than $25 million in taxes by offering...

ICE Barcelona 2025, one of the largest events in the gaming industry, will take place in Barcelona on January 20-22, 2025. The event will take place at Fira Barcelona Gran Via as part of World Gaming Week, which will bring together leading industry players from January 19 to 23. ICE Barcelona is: An exhibition with more than 630 exhibitors representing a wide range of areas: casinos, esports, betting, iGaming, lotteries, bingo, street games and much more. Three-day conference with a rich program: reports, workshops and networking. Audience and directions The event will bring together representatives of all key sectors of the industry: Casino Esports Sports betting Payment Systems Gaming platforms Lotteries iGaming Street Games ICE Barcelona 2025 program January 20, 2025 9:00-17:30 - Casino & Leaders Conference: sessions dedicated to casino management and industry leadership. 9:00-17:30 - World Regulatory Briefing:...

Myroslav Lyaskovets is an experienced arbitrator and lecturer who told us about his path in the traffic world, the differences between working for hire and for yourself, as well as his attitude to competition and teaching others. Let's move on to the guest's answers. Why did you decide to work for yourself instead of hiring? My career in traffic started in 2017 when I worked as a targetologist for a company. I worked for a year and a half, but realized that our goals did not coincide, so I decided to go into business on my own. I don't like to agree with anyone, so I don't even start partnerships. It's more pleasant for me to control the process and be responsible for the results myself, without the need to coordinate every step. Among all the arbitration companies you have...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

Every year, the number of specialists who want to work from home is growing. Remotive.com is a platform where IT professionals can find remote work. Its founder, Frenchman Rodolphe Dutel, started this project as a small hobby in his spare time. However, over time, this project turned into a full-fledged business, which in 2023 brought him more than $156,000 and attracted thousands of regular users. Wondering how Remotive from a small startup became one of the leaders among job sites for remote work? In this article, we will share the company's success story and useful tips from the founder, scroll on. How it all started Rodolph Dutel founded Remotive in 2014 after being inspired by his experience at Buffer, a company where all employees work remotely. He noticed that many people wanted to work in a remote format, but didn't...

The affiliate marketing industry is growing rapidly, and we’re here to exceed our partners’ expectations! At Traffic Squad, we know how to generate quality traffic and attract high-value players. Our core strategy is win-win. Our ultimate goal? To deliver high-quality traffic to advertisers and give media buyers everything they need for profitable campaigns. Curious about the structure and tasks of the Affiliates & Sales Department at Traffic Squad? Buckle up and read on. What does the Affiliates & Sales team do? Our team works to create win-win situations: partners get high volumes of quality traffic, and buyers get the best launch conditions on the market. The department includes a variety of roles, each with specific responsibilities. Let’s break them down. Who’s the key player in the department? That would be the Affiliate Manager. Their main role? Top-tier communication with both...

COD nutra (Cash on Delivery nutra) is a nutra sales model where the customer pays for the order upon receipt. This format is widely used by arbitrageurs because of its high conversion rate and availability in various markets. In this article, let's understand what COD gutra is, how to work with it and what strategies will help you get maximum profit in traffic arbitrage. What is COD gutra? COD nutra are offers in which the customer pays for the product when it is delivered. This lowers the barriers to purchase, increasing conversion to order. Most often in this model are promoted goods from the following categories: Dietary supplements and vitamins Slimming aids Cosmetics and anti-aging products Health products Potency and intimate products How to work with COD gut in traffic arbitrage? Offer selection You need to pick a proven offerer...

The financial side of traffic arbitrage plays a key role. The choice of payment instruments determines not only the convenience of work, but also the security of accounts. In 2025, arbitrageurs use two main options: traditional banks and virtual cards. Let's analyze the pros and cons of each and find out which option is better for arbitrage. Bank cards for arbitrage Plusses: Support of major payment systems (Visa, Mastercard) Ability to work with any services Reliability and long term Minuses: High probability of blocking at frequent transactions Long process of account recovery after blocking Tight control over financial transactions Virtual cards for arbitrage Pluses: Quick creation and replenishment Reducing the risk of blocking advertising offices Anonymity and flexibility of settings Easy scaling of advertising campaigns Minuses: Some platforms may not support virtual cards Issuance and top-up fees What to choose...