Justin Welch's story is an inspiration to many entrepreneurs. After leaving his challenging job at PatientPop, where he helped drive $50 million in annual revenue, Justin decided to become an independent entrepreneur. In August 2019, he started sharing his experience on LinkedIn, which quickly attracted the attention of many followers. Later, he launched a consulting business, earning $40,000 on the first day. Realizing the demand for his knowledge, Justin started creating online courses. The first course “The LinkedIn Playbook” was sold 1500 times in the first year and brought in $75,000. Let's take a look at the steps he took, the strategies he used, and the lessons he learned - valuable advice for those who want to succeed in their own projects. Growth in the corporation Justin started his career in the corporate sector, reaching the senior vice president of...

Every year, the number of specialists who want to work from home is growing. Remotive.com is a platform where IT professionals can find remote work. Its founder, Frenchman Rodolphe Dutel, started this project as a small hobby in his spare time. However, over time, this project turned into a full-fledged business, which in 2023 brought him more than $156,000 and attracted thousands of regular users. Wondering how Remotive from a small startup became one of the leaders among job sites for remote work? In this article, we will share the company's success story and useful tips from the founder, scroll on. How it all started Rodolph Dutel founded Remotive in 2014 after being inspired by his experience at Buffer, a company where all employees work remotely. He noticed that many people wanted to work in a remote format, but didn't...

How omnichannel marketing works: important transformations of customer interaction. We understand why it should be implemented. Did you know that 86% of shoppers regularly switch between two or more websites? They don't just "move" from one online store to another, from laptops to smartphones and tablets, from clothing sites to jewelry or watches. These are the main reasons why 87% of retailers believe that an omnichannel marketing strategy is a priority for their business. A study by the Harvard Business Review, conducted back in 2017 among 46,000 shoppers, showed that: 7% bought exclusively online 20% were in-store shoppers only 73% used multiple channels As you can see, in this case, the "More is better" rule works well. What is omnichannel marketing? Omnichannel marketing is about creating a presence for your brand across multiple online channels (website, app, social media, email,...

Do you know what strategy is effective for attracting new customers and increasing brand awareness through search engines? It is called SEM. This strategy combines various tactics, including paid advertising (PPC) and search engine optimization (SEO), to help increase your site's visibility in search results. What is SEM? SEM is a set of marketing activities aimed at increasing the visibility of your website on search engine results pages (SERPs). Unlike SEO, which focuses on organic results, SEM includes paid ads that appear alongside organic results. The main components of SEM PPC advertising (Pay-Per-Click) PPC is an online advertising model where advertisers pay every time someone clicks on their ad. Google Ads is the most popular platform for PPC. It allows you to target ads based on keywords, demographics, geography, and other factors. Keywords Keywords are the basis of SEM campaigns....

Have you ever dreamed of having an assistant who could do your work for you? Someone who could write a resume, create a small website, write text creatives for an advertising campaign, or just entertain you with weird jokes? Your dream assistant is here! OpenAI has created a new revolutionary assistant called ChatGPT neural network that supports many languages, including Ukrainian. What is ChatGPT ChatGPT is a language model of artificial intelligence. In fact, it is a chatbot that can actively participate in discussions, answer any questions, and perform various tasks related to the text. Why is ChatGPT so popular? It is capable of performing tasks from various fields: programming, copywriting, marketing, project management, etc. We will give examples below. In addition, the bot learns, memorizes information, and understands the context. The results of your queries are based on the...

The affiliate marketing industry is rapidly evolving, and we must exceed our partners' expectations! The Traffic Squad team knows how to generate high quality traffic and attract the most active players. Our ultimate goal is to provide advertisers with high-quality traffic and ensure that buyers have all the opportunities for profitable work. Curious about the structure and tasks of the Affiliates & Sales Department at Traffic Squad? Sit down, relax, and read on. What does the Affiliates&Sales Department do? The Affiliates & Sales team works to ensure a win-win outcome: partners receive high-quality traffic in large volumes, and buyers get the best market conditions for launching campaigns. Our department consists of various roles, each with its own responsibilities and tasks, which we will outline below. Who is in charge of the department? The key role in the department belongs to...

In today's business environment, performance marketing is at the center of the stage, and it's no coincidence. Companies need clear ways to measure the impact of their actions and justify their spending. Performance marketing offers this solution by helping businesses customize advertising campaigns to maximize their ROI. In this article, we'll look at the tools that contribute to the success of performance marketing - from native advertising to content marketing, explain how it works, highlight the benefits, and talk frankly about the challenges. How does Performance Marketing work? Performance marketing is a strategy where you pay for results, such as clicks, conversions, and sales, not just ad impressions. It's like marketing 2.0: instead of just showing ads and hoping users will notice them, performance marketing marketers focus on actions. This approach allows businesses to be smarter: they can see which...

Digital advertising is developing rapidly today. Every day, platforms like Facebook and Google process millions of ads, but many of them are rejected by moderation. Statistics show that about 80% of all ads in Meta are blocked, and search engines are implementing new, stricter AI algorithms to check ads. Why is this happening? Banned ads are multiplying like mushrooms after the rain, misleading users and causing them irritation. In 2023, their number increased by 35-40%. In addition, AI moderators, like strict wardens, monitor every word and image. They are able to analyze ads much faster and more accurately than humans, identifying potential rule violations. For example, the introduction of neural networks in Yandex's moderation process led to the blocking of 42% of advertising accounts. What to do? Do not despair! In this article, we will reveal the secrets that will...

What should be an effective remarketing? We share the main life hacks. What is remarketing? Remarketing is a digital marketing strategy aimed at attracting users who have already interacted with the brand or visited landing pages on the site. Or if a customer has added a product to the cart but hasn't checked out, remarketing uses this information to show them ads on social media and other sites, and eventually encourage them to purchase the product. In the field of marketing, you can find two concepts-remarketing and retargeting. What is the difference? Retargeting involves setting up advertising in each individual system. Remarketing includes a general strategy for returning interested users and potential customers. The name refers to a function that allows you to set up a targeted advertising campaign in the contextual media network for consumers who have previously visited...