ICE Barcelona 2025, one of the largest events in the gaming industry, will take place in Barcelona on January 20-22, 2025. The event will take place at Fira Barcelona Gran Via as part of World Gaming Week, which will bring together leading industry players from January 19 to 23. ICE Barcelona is: An exhibition with more than 630 exhibitors representing a wide range of areas: casinos, esports, betting, iGaming, lotteries, bingo, street games and much more. Three-day conference with a rich program: reports, workshops and networking. Audience and directions The event will bring together representatives of all key sectors of the industry: Casino Esports Sports betting Payment Systems Gaming platforms Lotteries iGaming Street Games ICE Barcelona 2025 program January 20, 2025 9:00-17:30 - Casino & Leaders Conference: sessions dedicated to casino management and industry leadership. 9:00-17:30 - World Regulatory Briefing:...

Andrew Dosha is a PPC specialist with many years of experience who has turned his love for advertising and analytics into a way of life. His journey started with contextual advertising and later led to the creation of one of the most famous arbitrage communities - PPC Club. In this interview, Andrew shares his vision of the arbitration industry development, secrets of successful networking, fight against professional burnout, and plans for the future. This is a story about how to create an environment where knowledge is shared rather than hidden, why openness is important and how personal passion can become the basis for professional growth. Why $50K is just a start for PPC Club? Andrew Dosha explains that the $50,000 minimum sponsorship criterion for PPC Club was created to weed out specialists without sufficient experience. "This allows us to create...

The world of traffic arbitrage is changing dynamically. In 2025, arbitrageurs are facing new challenges - from new algorithms of advertising platforms to changes in consumer behavior. How to effectively achieve the goals of advertising campaigns in such conditions? We have compiled a list of the most successful tips for you. Set SMART goals A successful campaign starts with setting the right goals. Use the SMART methodology: Specific: For example, "get 500 leads in 30 days." Measurable: Track KPIs like CTR, CPA, ROI. Achievable: Consider the realism of the goal. Relevant: The goal should be in line with the overall strategy. Time-bound: Set a clear deadline. Example: Instead of the general goal of "increase profits," set the task of "increase landing page conversion by 15% per month." Analyze the audience In 2025, personalization remains more important than ever. Study trends:...

The story of Richard Marcus is not about risky gambling or large-scale fraud. He became famous because of his quiet, inconspicuous behavior and a brilliant idea that helped him circumvent the American gambling system. His income from this scheme, according to conservative estimates, could reach $30 million. The most interesting thing is that he was never caught, although the FBI literally kept an eye on him in the 90s. The fire of excitement since childhood Marcus was born into a poor family in New York and spent his childhood and youth in New Jersey. From an early age, he had an unquenchable passion for gambling, and even at school he was often fond of it. However, he was not always lucky. One day, his friends tricked him out of his favorite collection of baseball cards during a game. This moment...

The days of just publishing new posts and waiting for organic traffic are over. You need to be smart and creative to make sure your blog doesn't get lost among thousands of others. No matter if you write about technology, fashion, health, or finance, the key principles remain the same: you need to stand out! How to do it among a large number of talented content creators? Many blogs start out with great ambitions, but not all succeed. If you don't want to be one of those who gave up halfway through, we've prepared 10 strategies that will help you grab the attention of your audience in 2024: Determine the purpose of your blog Setting a goal: It can be earning money, promoting your own business, informing your audience, or creating a community, or several goals in combination. A clear...

Content marketing remains one of the most effective tools for promoting a business online. However, writing articles is a process that requires time, effort, and resources. It is important not only to create interesting and useful content, but also to promote it to attract the audience and increase your website's position in search engines. If you are thinking about creating articles for your project, you need to answer a few key questions and organize your work properly. Is it worth writing articles? Promotion through content makes sense if you have a stable budget for copywriting services or you have the ability to regularly write articles yourself. If not, you should think about it and answer three questions: Can your site's topic attract significant traffic from information queries? You can check it in Wordstat. Are you ready to spend up to...

In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

Gambling conversion optimization is impossible without a high-quality filler. But how to choose the right tool among the many offers? Should you rent a ready-made solution or create your own? Let's figure out what to look for when choosing a prila to maximize the effectiveness of your advertising campaign. What apps are there The world of mobile apps offers us a wide range of tools to achieve different goals. Among the most common types, there are three main categories: PWA: Installed directly from the website, offering the user a familiar mobile experience without the need to visit the app store. However, this flexibility comes with certain risks associated with domain lock-in. Webview: Combine the advantages of web technologies and native applications. Usually hosted in app stores, but their functionality may be limited by the policies of these platforms. iOS: Designed...

This summer, the industry experienced an explosion of events that caused a wave of discussion and excitement. From bright conferences that have become a meeting place for top market players to shocking scandals involving large-scale fraud, this summer has not passed without a trace for traffic arbitrage. Ethnokolo, Kinza 360, and G GATE CAMP brought together key players in the field of arbitrage, SEO, and marketing. Nevertheless, it was not without shocks: fraud with LeadReaktor and CVV888 payment system, possible arrest of Oleksandr Slobozhenko, global storm in the PPC and app industry became the hottest topics for discussion. We have collected the main events of this summer and briefly covered them in the article. July 4: Ethnocircle by Palai Media x SEMPRO ETNOKOLO is a landmark event organized by two Ukrainian projects in the affiliate marketing niche: Palai Media and...