Africa is a region that is discussed with cautious curiosity in arbitration. It would seem to be a huge market, a growing mobile audience, cheap traffic... But is everything so rosy? In this article, we analyze whether Africa is really a new growth point for arbitration in 2025, or is it another trap with low-quality leads. 🌍 Why is everyone looking at Africa? Rapid growth of mobile internet. According to statistics, by 2025 the number of smartphone users in Africa will exceed 600 million. This is a huge and inexpensive audience. Low-competition market. Unlike the overheated Tier-1, here traffic costs pennies, and competition is still at a minimum. The emergence of local payment systems. Thanks to the development of fintech (for example, M-Pesa, Flutterwave), it has become easier to receive payment for subscriptions and goods. ⚠️ What's the catch? Solvency....

SMM in the niches of our heroes today is not just about "posting posts." It's a constant juggling act between creativity and numbers, between "make us a video to make everyone gasp" and "can we do it without a budget, but make it wow". It's working in a community where everyone sees everything, but no one wants to show their face. And this is, frankly, a profession of endurance - where one wrong click can cost more than your entire scholarship for the year. We talked to top SMM specialists and found out what drives them, how to turn insights into content that works, and at the same time adhere to the brand's tone of voice. The article contains only honest answers without embellishment. How I got into SMM and what drives me in my work Alyona, ex-SMM at WWGroup...

In traffic arbitrage, everything starts with the offerer. Even if you have the highest quality traffic, the best creatives and a well-functioning funnel, with an unsuitable offer you just drain your money. In 2025, it's more difficult to choose an offerer, but also more interesting: more verticals, formats and flexible terms. In this article, let's understand how to choose an offerer correctly and not get into a minus. 📌 What is an offerer and how it works Offer is an offer from an advertiser for which the webmaster is paid money. As a rule, the advertiser places an offer in a CPA-network, and you, as an arbitrageur, get an affiliate link. Brought a user on it - got paid for the target action: Registration Purchase Installing the app Submitting an application View videos, etc. Each offer has: payout is the...

Press Release, 16, June 2025. This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match. iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit. Visitors to stand K60 can expect: A full-on tennis court setup with sleek design and interactive elements Signature cocktails and premium branded merch Real talk with the 22Bet Partners...

Every arbitrageur who has ever tried to pour crypto offers through Google Ads knows this feeling: you launch a link and a ban arrives in a few hours. The daily struggle with Google moderation becomes a routine: accounts fly away, ads do not go through, the budget is drained into nothing. I've been through this myself: sometimes you wake up in the morning, check your accounts, and there's a solid cemetery of bans. And it's even better if you managed to test something. The article was prepared by the ConvertX project and their new product of technical solutions for arbitrage! Read to the end and you will be able to raise the spread up to $2 000 per account) Links to telegram channels: for Junior, for Middle, for Senior, for C-lvl. If you need a technique that will break your...

Marketing has changed beyond recognition in recent years. We can no longer simply sell a product successfully without communicating with the target audience and building trust in the brand. However, even in 2025, many companies still use "must-have" tools that have long since exhausted themselves. And it's not just about technology, but also about the mindset and overall vision of their business from a marketing perspective. This article will contain information about marketing approaches that should be left in the past, even if they still give someone the illusion of results. Overuse of discounts as a strategy Many companies have turned promotions and discounts into the only tool to keep attention. As a result, the audience stops seeing the true value of the product and thinks that it is not worth buying without -30%. This devalues the brand and makes...

Buyers, creatives, and content specialists sing love songs to ChatGPT. Today, artificial intelligence saves time, helps to find fresh ideas and test advertising hypotheses, but it is important to know how to set tasks for it to make this love 100% justified. In this guide, you will learn how to write effective prompts to get useful insights and cool results. What ChatGPT can do for creatives and offers Artificial intelligence is able to quickly analyze advertising creatives, generate new ideas, and create convincing offers for your target audience. For example, if your old creatives have stopped working, a clear promo to ChatGPT can help you look at the product in a new way and find another "key" to the audience. Mini-case study: Imagine that your CTR for banners advertising a detox tea has dropped. You enter: "Evaluate this banner and...

Traffic arbitrage in 2025 is undergoing a remarkable transformation. On the one hand - the rapid development of artificial intelligence, on the other - the tightening of anti-fraud systems and the evolution of advertising platforms. Particular attention is drawn to TikTok, which this year became not just a platform for dances and Challenges, but a real testing ground for arbitrageurs. Let's find out what has changed and what you should pay attention to. AI is no longer just an assistant, but a full-fledged player In 2024, AI in arbitrage was something like an additional tool: generating creatives, suggesting bundles, helping with A/B tests. But by the spring of 2025, its role has grown significantly. Arbitrators began to use AI not only for automation, but also as a full-fledged "partner" in analytics and decision-making. The most actively used: AI-copywriters for generating...

Let's be honest: if in 2025 you're still manually writing Telegram posts, reformatting offers for pre-launch, and making reports in Google Sheets from scratch, you're not a hero, you're just overworked. We at Leadpanda have seen dozens of cases where smart, experienced arbitrageurs and marketers burn out not because of the market, but because of the routine burn out. Because every morning they start with "rewrite this headline in three versions" and "make a report for the partner, but make it beautiful". And so on every day. And then - bam - someone shows you how to do the same task in 30 seconds in ChatGPT. Without water, with instructions, with examples, with the tone of voice you ask for. Simply because they know how to set the right prompt. In this article we have collected: the most effective GPT...