Without a clear plan, advertising your product on social media is naive at the very least. Promotional materials and ads will no longer surprise local users, so they are in no hurry to buy or order things. It makes sense to fight for the attention of a potential customer. And not spontaneously, but with a developed strategy. In this article, you will learn what an SMM strategy is for and what elements it consists of. You will also learn why it needs to be developed. Details are important. Why do you need an SMM strategy An effective SMM strategy is important because it allows you to set specific, measurable goals, predict future costs, and develop forecasts for marketing efforts. Before launching social media campaigns, you can estimate your budget and decide whether this is the right time to invest in...

Arbitrageurs are quietly making money in a niche that is overlooked by many in the industry. Sweepstakes are becoming an increasingly lucrative vertical, offering opportunities to generate traffic from a variety of sources. This niche is especially attractive because it is accessible even for beginners due to small budgets and simple technicalities. But what does this mysterious name really mean? Let's take a closer look! What are swipstakes Sweepstakes are marketing campaigns that offer participants the opportunity to win prizes by participating in a drawing. It's an effective way for brands to engage their audience, gather valuable insights, and increase their visibility. In the world of digital marketing, sweepstakes open up new horizons for attracting potential customers through innovative approaches and creative offers. Payment models in swipe stakes: consideration of SOI and DOI Choosing an effective payment model is a...

Two pros, three questions. What tools really get the job done, what trick is funny today but painful yesterday, and what a day looks like without unnecessary noise. Everything is here: ChatGPT + Notion, an SOS button to a lawyer, and an ad that went the wrong way. Catch the concentrate of experience without water, so the most interesting part is coming. Artur Borysenko, PR Director at Triangles What tool saved your job this year? And what gadget/habit saved your life outside of work? I'm a PR person, humanitarian, visionary, strategist, and just a good person, why do I need all this? Give me Telegram and Google Docs for now, that's enough for me. For everything else, I have a great team. And outside of work, I have an "SOS" button, which you press to automatically call your lawyer. Because...

The world has changed. If the creo doesn't catch your eye, you can't open the landing page, you can't scroll through TikTok, and you can close Ads Manager with a black square in your heart. While some people design three banners a day and add "hand falls", others press three buttons in AI and run a 30-option test while coffee is brewing. It's not about replacing people. It's about pace, scale, and features that actually work. And the main thing is that the market itself prompts: UGC, video, dynamics, speed. Classic moccasins are no longer in demand because Meta wants blood, TikTok wants experiments, and users want magic. So, we have gathered for you the TOP-7 AI tools that are already being used by creatives in arbitrage, ecom, smm, and more. No water, no "if you're an artist" - only...

Is it possible to make $50,000 in net profit on crypto offers in three months from scratch? It is possible if you act with a cool head, a clear plan, and a willingness to experiment. This case study shows a real way from zero to fifty thousand dollars on Google Ads traffic in the gray vertical (crypto, forex, investments). No fairy tales - only numbers, working approaches, facts and conclusions. The authors are the ConvertX team, which develops an ecosystem for buyers of all levels: Junior, Middle, Senior, C-lvl. Stage 1. Start: pharma, cloaca, and first tests Google Ads is a traffic with potential, but with strict rules. You can't launch crypto directly, so we immediately laid down workaround strategies. Farm accounts Problem #1 is working accounts. Newly created ones are banned immediately. Purchased ones - either scam or inadequate...

If you are ready to pack your suitcase for the Affhub Tribe 2025 conference that will be held on May 22 at Emily Resort, then combine business with pleasure! Lviv is a city with a special vibe, and in May... When the aromas of coffee mix with the scents of flowers on the terraces and the signature liqueurs from the Drunken Cherry, it's a special buzz. The center is buzzing with conversations and street musicians playing hits, so you simply have no right to sit in your room. So, before and after a busy conf, you need to have a plan - where to hang out, what to eat, and where to have sweet dreams. Catch the best options we found especially for you: 🏨 Where to stay: from ordinary comfort to chic In order not to mess up your...

Six months ago, artificial intelligence in marketing was associated with simple chatbots, template banners, and standard email campaigns. It was used mainly for technical tasks, but today everything has changed. AI has become a tool that helps to come up with ideas, create content, and build communication in a new way. Now it's not enough to just come up with an idea. You also need to explain it to AI, choose the right tool, and create an ad that will really catch the audience. How it works in practice - we share examples of recent campaigns. WWF Ukraine: empty toy sets instead of endangered species WWF Ukraine together with Nebo ideas agency rethought the popular GPT Doll trend, in which users created images of dolls using AI. But instead of bright characters, the team offered a different solution: animal modeling...

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

Xanada Pitch Contest 2025 is not just another startup competition, but a real chance for Ukrainian projects to break into the global iGaming market. The main winner will receive $50,000 and additional valuable bonuses from partners, including business support, mentoring, and scaling opportunities. The second finalist will be determined by online voting and will win a business and media package of prizes from the contest partners - NEXT, AffPapa and Lilith PR Agency. How to participate? From February 10 to April 1, 2025, startups can apply online at here. In the application, you should describe your project in detail, upload a mandatory pitch deck, and add any additional materials that will strengthen your position in front of the judges: business plan, financial indicators, case studies, and testimonials. What should a pitch deck look like to win? The pitch deck is...