Beginner advertisers who set up search advertising on Google Ads on their own often do not pay enough attention to keywords and negative keywords due to lack of experience and knowledge. However, even experienced media buyers often make mistakes, which leads to irrational budget spending. Although in most cases this is not critical, an analysis of popular mistakes and how to fix them will help you minimize risks. Let's consider them further. Lack of keyword clustering In an effort to speed up the launch of promotional activities, some webmasters and advertisers do not categorize ads and keyword phrases. Often, keywords and ads are simply combined into one general group that leads to the main page of the site or one landing page. Thus, the media buyer hopes that the target audience will understand the structure of the site itself, but...

Advertising that attracts. How to make the right creatives for the target? Creativity is 80% of advertising success. It is he who attracts customers like a magnet. But why are creatives so important for targeting? In the modern world, where users are bombarded with advertising messages and offers every day, it is very difficult to stand out and attract attention. Creatives in marketing not only attract attention but also create the first and lasting impression of your brand. An effective creative should engage the audience and encourage them to take action(buy, subscribe, or visit your website). That's why creative for advertising has become not just a design element, but a strategic tool in the hands of marketers. What are the types of creatives Graphics: original images, cool photos, or even comics Video: stories, spectacular displays of goods or services. Interactive:...

What is cryptocurrency mining? And is it possible to make money on it? Let's start with the numbers: from 10% to 1000% per annum can be earned on cryptocurrency mining. What is mining and where did this name come from? Farming is one of the strategies for investing in cryptocurrencies. You lend out your coins to get interest on them. This way, you can earn from 10% to 1000% per annum. However, the risks of losing money are also high. Farming or profitable farming appeared in June 2020. Then the decentralized finance platform Compound started distributing its COMP token to users. The name itself has an interesting origin. Initially, the term “farming” came from an Internet meme, where an old video about haymaking was played in the context of cryptocurrencies. Workers in the fields sow some coins, and after a...

Traffic arbitrage requires a creative approach to creating ads that will attract users' attention and ensure high conversion rates. In this article, we will look at the basic principles of creating creatives for ads in TikTok, Facebook and Google, as well as the top services that will help you in this process. 🎁By the way, you can get 5 free cards from FlexCard (a service that issues virtual cards for traffic arbitrage and personal shopping) using the promo code LeadPanda. 🧨Register at the link, name the promo code and pick up the cards Basic principles of creating creatives Adaptation to the platform: TikTok: This platform is focused on short, dynamic videos. It is important to use trends and add interactive elements, such as polls and challenges. Facebook: Both videos and static images work well here. It is important to use...

In the advertising world, emotions are a key element for success, and this is especially true in gambling. Watching advertising creatives where characters demonstrate vivid emotions, many people ask themselves: “Is this worth something? How can this attract the audience? For people who are far from the casino world, it's hard to understand how loud cries of emotion can cause anything but mixed reactions, including surprise, irritation, or rejection. However, statistics are relentless - this approach works and leads to high conversions. In this article, we aim to understand why this happens, what risks exist, and why such advertising remains incomprehensible to many people. You are not your target audience All this shouting and artificial feelings may seem strange, but they work effectively. Why is that? The fact is that most likely, you are not a member of the target...

More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...

An effective way to attract viewers' attention is video ads at the beginning, middle, and end of videos. Let's find out what these formats are, how they function, and what their benefits are for advertisers. Prerolls This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service. Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching. Midrolls A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds....

Expectations in the arbitration industry before the election Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators' decisions as much as possible. Changes in 2016 The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns. Changes in advertising policy One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to...

In the world of traffic arbitrage, especially in the gambling segment, professionals need to remember the fine line between work and personal involvement in gambling. When pouring traffic into gambling projects, it's easy to become part of this world not only as a marketer but also as a player. It is important to develop strategies and approaches that will allow you to stay within the framework of professional activities and not be tempted to become a Ludomania. In this article, we will discuss how to maintain a professional approach to traffic arbitrage in gambling and avoid the risk of becoming a gambling addict. Diving into the world of sports betting The betting vertical remains one of the most stable in traffic arbitrage due to the enduring interest in gambling and sports betting. Gamblers will always be looking for new betting...