Not only technical errors or failures can be annoying at work. Times change, and with them the values, expectations and internal problems of the sphere. Let's evaluate the biggest "freaks" that in reality annoy arbitration experts. When a manager... Yaroslava, CBDO Wild Wild Leads, says that the TOP-3 "freaking moments" include these: When managers come with questions "who are you, what kind of traffic do you have, pour it on us", and they themselves have NDAs and cannot tell about themselves normally. Have you ever seen an "epic scene" when a manager sends statistics on the spilled traffic, and it seems that he himself does not understand anything about it? Well, it is definitely not cool. When the quality of traffic is at its best, and you are not given a daily cap. It would seem that it is all...

Sigma Rome this year looked like the Vatican for arbitrageurs: a holy place of power, where each stand is a small state with its own vibe, show and marketing rituals. The scale is crazy: several pavilions, hundreds of brands, and thousands of people simultaneously networking, catching contacts, handing out business cards, and looking for inspiration in the noise of Italian fanfare. Amidst this energy chaos is Anna, BizDev Leadpanda Media. This is the first conference of this scale for her, and she immersed herself in it to the fullest: networking without pauses, stands that amaze with creativity, parties where partners become friends, and Roman roads that cannot withstand such traffic. So, how was it? We found out everything! What are your impressions of Sigma Rome? Tell us everything The impressions are incredible! It was my first conference of this scale,...

You've probably noticed that more and more answers are being found not on websites, but directly on Google. As soon as you type in a query, the information you need appears on the results page: from short instructions to entire lists and tips. This reality is called zero-click SEO. So it's time to figure out how your content can become part of Google's answers, remaining visible and popular even when the user doesn't click further. In this article, we will analyze in a simple and practical way what should be updated in the strategy, how to get into google quick answers, and why zero click is a new space of opportunities for the brand. What are zero-click searches and why is it a real trend Zero-click searches are queries that Google closes immediately in the search results: the user gets...

In today's business, a C-level executive's personal brand is becoming as important as the company's brand. The way a CEO speaks about strategy, makes decisions, and interacts with the market determines the trust of clients, employees, and investors. Mike Wiseman, Head of Brand at NGM Game, is convinced that any logo always has an idea, a team, and a personality behind it. In our conversation, we discussed the difference between a top manager and a specialist, what qualities form leadership, and what approaches help a brand grow on a global level. What qualities, in your opinion, distinguish a C-level manager from a strong specialist? A specialist completes a task perfectly, like a sniper in CS. And C-level plays a clutch game: the team is already "merged", there is no purchase, the information is muddy, but you are one against four...

If you think that traffic patterns are something from the last century, it is not. In 2025, it is one of the most profitable areas in arbitrage, especially when it comes to gambling. Real statistics of buyers show a crazy ROI for those who know how to cast correctly. And let's be honest: when a user sees a regular casino ad, he immediately realizes that they want to part with their money. But when he sees a story about a "secret scheme" that helped an ordinary guy earn 50 thousand euros in 2 months, it is a completely different matter. Psychology is at work here: a person receives not advertising, but seemingly valuable information. What are link building schemes and why does it work Scheme traffic is when you do not sell casinos directly but create content around "secret strategies"...

"Are you writing a post?" a colleague asks as he passes by. "Yes, I've already written it. Now I'm just going to fight with ChatGPT to remove all this water and come up with something less cringe-worthy." This is what a typical morning in the content department looks like in 2025. They no longer write from scratch, but filter, curate, polish, and come up with promos. Once upon a time, the main thing was to meet the deadline. Now it's about not burning yourself out by editing what "it has generated." ChatGPT, Claude, Jasper, GrammarlyGO change not only the process but also the very essence of content. But do they replace humans completely? Where AI is already a useful assistant, and where you can't do without a smart editor? We have written an analysis: what can be automated, what roles...

Who said SEO is long, boring, and requires a lot of links? One of our partners has found an effective method: "Can Reddit posts be ranked like SEO pages?" 💥 Answer: Of course, yes! See below 👇 🔑 Scheme: ✅ Without a website ✅ No link building ✅ Only Reddit + top keys He warmed up several Reddit accounts and started posting reviews in top subreddits: → r/onlinegambling → r/CasinoBonuses → r/GamblingCanada Posts of type: "Top Aussie pokies that actuallypay" "Best no-KYC casinos for Canadians 2025" No spam. No hardsell. Only honest texts + clean links to SlotsGem and HellSpin. 🚀 Feature: Reddit authority (DA 90+) has promoted these posts to the top 5 for bold queries: 🔹 best crypto casino Australia 🔹 new no verification casino Canada 🔹 fast payout slots AU No links. No long waits. Only top...

You definitely saw it. Screenshots from Telegram: "+380$ overnight", "new case: ROI 230%", "I poured from the build, the après came in!". And all of these are not famous businessmen or millionaires, but ordinary people with a laptop and access to an advertising account. It's not a fairy tale, but it's not free either. We are talking about traffic arbitrage, a topic that is surrounded by a lot of myths, legends, and complaints about wasted budgets. You may have heard something about it. Or maybe you think that this is a "gray topic for those who are in the know". In any case, this article is for you. In simple words, without water and academic formulas, we will analyze what arbitrage is, how to make money on it, where you can cash in, and why this topic is not only...

The world has changed. If the creo doesn't catch your eye, you can't open the landing page, you can't scroll through TikTok, and you can close Ads Manager with a black square in your heart. While some people design three banners a day and add "hand falls", others press three buttons in AI and run a 30-option test while coffee is brewing. It's not about replacing people. It's about pace, scale, and features that actually work. And the main thing is that the market itself prompts: UGC, video, dynamics, speed. Classic moccasins are no longer in demand because Meta wants blood, TikTok wants experiments, and users want magic. So, we have gathered for you the TOP-7 AI tools that are already being used by creatives in arbitrage, ecom, smm, and more. No water, no "if you're an artist" - only...