If anyone can tell you what a real career evolution is, it's her! Her resume seems to have everything: from a collection company to the Leadpanda marketing agency, from public service to media, from crises to new starts. And not a single turn was accidental. In this conversation, our CCO of Panda Media, Alyona, talks about everything and without embellishment: about burnout, new challenges, moments when she wanted to give up, and how she made her own growth system out of all this. This is not just a story of a professional path, but a story of transformation. Evolution of career experience Sometimes I think that if I put all my experiences in my resume, HR would think that I either have overproductivity syndrome or am just "a little off". Despite this, I have always been quite stable in my...

Automated content is a commonplace today, but it is especially important for copywriters and marketers to control the quality of such texts. Even though AI content helps to reduce costs and fill websites quickly, it can harm reputation and SEO without a competent AI check. That is why AI checking has become a standard routine for those who want to convert traffic into sales and maintain trust among both search engines and readers. Why is AI checking important for everyone who works with content? Generating content with AI is fast and convenient, but without the final ai check, you can get a "flat" and uninteresting text. The ai check helps to add "soulfulness" to the content and make it natural, closer to humans. This means better visibility on Google and higher traffic. But the main thing is that it shows...

Imagine the situation: you've written a series of blog articles, uploaded several podcasts, and are posting on social media every day. But when you look at your CRM, there are no sales. The logical conclusion? "The content doesn't work." And this is where most companies make a fatal mistake: they measure a cold audience with warm metrics. Content at the start is not about instant checks. It's about being seen for the first time, remembered, and returned. It does not "close" deals, it starts warming up. So, the KPIs here are completely different: time on page, repeat visits, depth of listening, reactions, and shares. So the question sounds different: not "are there any sales from this," but "do you start warming up a cold audience so that in a few steps it will bring sales?" Why may there be no...

Imagine: you just decoded what CPA is, and you almost feel like you’re “in the know.” But then three new abbreviations appear on the horizon — CPL, CPS, CPI. And again, that same vibe, as if you were called to the board in an algebra lesson: everyone confidently nods, and you sit and think whether you can just “scroll through” this moment. Spoiler: you can’t. Because it’s these letters that determine how much you’ll actually earn and whether you’ll blow your budget. So let’s understand in simple words, with examples and even typical fake-outs — so that after this article you can calmly talk about CPL, CPS and CPI without Google Translate in your head. What are they anyway? Three letters that decide the fate of your advertising campaigns: CPL, CPS and CPI. It sounds like a spell from Harry...

"Hey brother, the offer is fine, just put in at least 200 bucks and everything will be fine" - and so you do. And then there is silence. The manager disappears, the statistics jump, and the upside is zero. There are a couple of other similarly "angry" people in the chat. Sound familiar? In niches where you don't just buy traffic but give it to an affiliate, choosing an affiliate service is not just about "who to work with". It is literally whether you will get paid at all. Normal affiliates exist. But it's like finding an adequate landlord in Kyiv: you need to be able to filter signals at the stage of correspondence. In this text, we have collected 5 clear signs that will help you understand whether you are looking for a service that can be used for...

You don't have a "Buy" button on your website. You don't drive traffic to a landing page with a counter. Your marketing is a blog, newsletter, podcasts, and media presence. And then you launch a new campaign, spend time, budget, and effort, and there's silence in CRM. No applications. No sales. The team starts to look at you askance. The founder asks: "Why are we doing this at all?" You know? Most companies get lost here. They try to measure the deep funnel as if it were a regular performance ad. But there is a nuance: not all marketing should sell directly, and that's okay. Content marketing, PR, brand awareness, expertise, loyalty, and audience engagement are all marketing. Just with a longer cycle and thinner signals. And if you look only at leads, you will miss the moments when the...

"Hello, friends! Today I'll tell you how I lost 14 kg thanks to this incredible product..." -if you have read this far and haven't closed the tab, then you either have iron endurance or nostalgia for 2020. The fact is that in 2025, such reviews do not work. Classic UGC - with a smile for the camera, good lighting, and a "nice girl from Instagram" - has turned into white noise. There's so much of it that it's simply no longer credible. Moreover, it has become frightening. Instead, I started working with voices in the morning, slightly hoarse, sounding like "listen, I don't know if this will work for you, but I really tried." Stories where the heroine says: "I was scared - I thought it was a scam. But then..." And then there are screenshots of the screen, recorded...

Many people have already gotten used to watching YouTube without ads in a "workaround" way. You turn on one plugin, make a few clicks, and that's it, a video without "guess what happened to my skin after this cream" and Lovare tea. But it looks like this era is coming to an end." Firefox and Opera users report that no more videos play when ad blocker is enabled. You just see a black screen and a message that "Ad blockers violate YouTube's Terms of Service" or others with a similar meaning: either turn off the blocker or go to YouTube Premium. No options. Or maybe they do exist? Let's take a closer look. What exactly is going on? YouTube has started to actively block video viewing when AdBlock is enabled. At first it looked like a warning, but now it's...

IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...