Marketing in Ukraine today is faced not with a lack of ideas, but with a reality where news can “eat up” any product presentation, and the advance of trust is very easily taken away. Creative is a tool, and our digital specialists are quite good at using it (although of course not all of them). But there is also a problem in the general context. Therefore, further on — about what exactly breaks sales efficiency and how to adapt to it so that the results please. Who will it be useful for For marketing managers, business owners and employees of creative professions who “have creativity, but little effect”. If you are here now — it’s definitely for you! Context diagnostics: changes after the invasion Before discussing the “5 reasons”, it is necessary to record four structural changes in society that...

Keitaro is the leader among trackers in arbitrage Keitaro is a self-hosted tracker chosen by both solo arbitrators and large teams. It is chosen for: full control over data; high speed of traffic processing; flexibility in setting up campaigns and postbacks; stable operation even under heavy load. Keitaro does not impose restrictions on the number of clicks or campaigns - it all depends on your server. Its functionality covers both simple traffic redirection and complex analytics with support for A/B tests, multi-offers, proxies, integrations with CPA networks and internal APIs. The tracker is not SaaS, which means that you need to install it on your own server or from the tracker's hosting partner. But that's what makes it such a powerful tool for those who want autonomy, flexibility, and unlimited scaling. It is very easy to install it by following...

-30%. -40%. -50%. And... zero emotions. It seems like you did everything right. You prepared the promotion, threw the creative into the advertising office, reminded them in the story, and even gave them "only until 23:59". But instead of a flurry of orders, there was silence. Maybe someone clicked the button. Maybe not. But definitely not what you expected. And that's when the classic Ukrainian launch begins: Maybe people are not interested? Maybe the price is still high? Maybe you need an even stronger discount? It's definitely not our fault, it's just not the season. The problem is not in the product. And not in the wallets of the audience. The problem is the lack of a system. The fact that you made a promo, but didn't do the preparation. And your discount flew into the void. In this article,...

RevShare (Revenue Sharing) is a payment model that has gained considerable popularity in various business sectors in recent years. Along with the development of online ecosystems, more and more companies are implementing RevShare to increase their revenues. In this article, we will look at what RevShare is, how to use it, and how this model differs from other approaches, in particular from CPA (Cost Per Action). The name RevShare comes from the English "Revenue Sharing", which means "revenue sharing". The essence is that two or more parties agree to share the profits (or losses) that arise in the course of their joint activities. The RevShare concept appeared back in the 90s, when the Internet was just becoming popular. Since then, this model has undergone numerous transformations and adapted to various business segments - from affiliate marketing and advertising to online...

The iGaming industry has many affiliate programs with different approaches to cooperation. We decided to find out the real experience of one of the top affiliate programs so that you could get useful insights for further development. A brand with facts, not promises 22Bet Partners is an official affiliate program and a direct advertiser of the well-known 22Bet brand. The platform has been operating since 2017, and during this time, the project has gained stability and recognition in the industry. The program covers more than 100 countries, supports more than 60 languages and 200+ payment systems, and operates on the NetRefer platform. "This is not a new brand. We have been in the industry for more than 8 years, have built a system of trusting relationships with partners and have established ourselves as a reliable player," emphasizes the 22Bet team....

B2B companies often feel that their own SMM on LinkedIn and Facebook is something "not about them". Our client is not where they come from. But the reality is this: even if you automate CPA-system or close 6-digit contracts, the first acquaintance with you happens exactly in social networks, and each of them can be effective and strengthen each other. This article will show you how to look professional but vital. How not to waste time on "empty" posts. And how to build trust, network and sales funnel through LinkedIn and Facebook - without gloss, but with meaning. 🚀 Why does this work in B2B (even in arbitrage and SaaS)? Because in B2B, decisions are made by people. And people - they sit on Facebook and LinkedIn, read posts there and form an opinion about you even before the first...

The world of traffic arbitrage is a sphere of challenges and quick decisions. And when time is short and you need to work fast, one of the most frequent and constant problems is especially annoying. Which one? Yes, yes, finding and selecting stable and reliable advertising accounts. To ensure that none of us are not tired of farming or buying accounts, and at the same time do not spend a lot of time and money on mediocre results, there is a service Fast Launch. Fast and effective solution that will get rid of these problems! After all, the launch of the service gives users access to unlimited advertising accounts. And this means one thing - no longer have to bother with farming or shopping! Read on to find out how the service helps you overcome this problem and takes your...

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

The Internet has become an integral part of our lives, where every minute is filled with millions of actions and interactions. From watching videos to online shopping to messaging, every click we make leaves a mark on the global digital ecosystem. Let's dive deeper into these impressive numbers that show how dynamic the modern internet is. Entertainment: the world of video and streaming We live in the era of visual content. Every minute brings new videos, streams, and views. TikTok is striking in its activity: users upload 16 thousand videos every minute. This platform has become not only an entertainment platform, but also an important tool for self-expression, advertising, and trends. Netflix broadcasts over 362 thousand hours of content every minute. This means that thousands of people are watching movies, TV series, and shows from all over the world at...