Motivated traffic is a type of audience that acts under the influence of certain incentives or motivational factors to perform a certain targeted action and receive a reward for it. This type of traffic is often used in the context of app and program promotion.
For example, arbitragers may offer users a reward for installing a certain APK file or performing certain actions in the application. After completing the targeted action, users receive the promised reward. At the same time, arbitrageurs can receive their reward from the affiliate network for the traffic they bring or for successfully acquired users.
Motivated traffic creates a benefit for both parties: users get something in exchange for their action, and arbitrageurs get the opportunity to earn money on this type of traffic.
So, there are two main types of motivated traffic:
- User motivated traffic: This type of traffic reaches an audience with certain characteristics such as gender, age, interests, etc. that are of interest to advertisers. To attract this traffic, various platforms are used, such as freelance exchanges and affiliate programs. For example, an advertiser can offer users a reward for performing specific tasks or actions that match their characteristics and interests.
- Bot motivated traffic: This type of traffic involves the use of bots or automated programs for promotion. It may be cheaper than user-motivated traffic, but it is also quickly detected and can be blocked. Such traffic has no real users behind it, and it is often used to artificially increase metrics, such as app installs or video views, without real user activity.
Efficiency of motivated traffic
The effectiveness of this method is best demonstrated in the context of promoting various products, namely applications for mobile devices. The main goal is to ensure that the new product becomes known and popular among users. It is worth noting that competition in this area is very high, and it is important to take high positions in the list of the most popular offers. Since most users choose apps and games from the top lists, maximum visibility is important.
To achieve this goal, it is necessary to collect a significant number of downloads and installations in the shortest possible time. It is important to keep in mind that this approach is also used in other areas, such as the promotion of browser games, the development of YouTube channels, the popularization of PC programs, the expansion of blogs’ audience, and many others. In all these cases, the effectiveness of the method is determined by the speed of achieving large volumes of activity and high competitiveness.
Different types of targeted actions
In order to get a reward from a motivated user, you need to complete the following tasks:
- Download the mobile application.
- Find a website or app in a search engine and follow the link from the search results. If a user finds and installs an app based on a keyword query, it helps to increase the position of this app in the search results.
- Write a review about the product. Positive reviews have a positive impact on conversions. If the audience sees that many users have installed the app and rated it highly, it increases trust and loyalty to the product. It also contributes to the natural growth of the number of installations.
- Like the post or share the post on social media.
- Watch a promotional video.
How to motivate users
You can motivate users in different ways. Here are some possible ways to motivate them:
- Pecuniary reward: This can include payment for an action performed, whether it’s virtual or real money. For example, a user can receive a cash bonus for downloading an app, completing certain tasks, or a prize for participating in a sweepstakes.
- Intangible rewards: This includes giving users access to paid or restricted content, increasing their rating, rewarding them with additional bonuses in video games, or providing other features directly in the app or service.
- Participation in sweepstakes: users can be motivated by participating in sweepstakes where they have a chance to win prizes or gifts.
- Subscription to free newsletters: users can receive regular newsletters or promotional offers in exchange for subscribing to the service.
- Service registration: registration in applications or services may provide for additional features or benefits that become available after registration.
- Discounts and special offers: users may be motivated to participate in loyalty programs, receive discounts or special offers in exchange for their activity.
These motivation methods can be successfully used to drive motivated traffic and stimulate desired user actions in various fields and business areas.
Pros and cons of motivated traffic
Motivated traffic has its advantages and disadvantages that you should consider:
Pros:
- The ability to attract the attention of users with a limited budget and little experience in advertising. This method can be accessible for beginners in the field of marketing.
- Increase the position of the application in the App Store and Google Play rankings. Due to the large number of downloads and reviews, the application can rise higher in the list of the most popular ones.
- Additional indication of the product name among key queries, which contributes to greater visibility.
- Driving a large amount of traffic in a short time, which can be useful for increasing product popularity.
Cons:
- Prohibition by affiliate programs. Many affiliate programs do not allow the use of motivated traffic due to the short period of user interaction with the application or website.
- Insufficient target audience. Motivated traffic can attract users who are not interested in the product and perform actions only to receive a reward.
- Insolvent users. Some attracted users may be financially unable to pay or younger.
- Financial investments to maintain the rating. To maintain a high rating, the app may require additional financial investment for daily downloads.
- Lack of user activity. Many users attracted by motivated traffic may not be interested in the product and delete it after completing an action.
Despite the drawbacks, motivated traffic can be an effective way to draw attention to a product and ensure its popularity among users. However, it is important to be careful and take into account all aspects of this method when planning marketing campaigns.
How to make a profit on motivated traffic
From the above, it can be understood that the main method of making money on motivated traffic is arbitrage, which is largely based on the idea of “buy cheaper – sell more expensive”↩. The essence of arbitrage is the resale of traffic, and there are several steps to follow:
- Select an affiliate program and register as an arbitrageur.
- Select suitable offers that allow targeted traffic.
- Find a suitable exchange and conclude agreements with the performers.
- Ensure that the cost of performing actions is less than the payment received by the advertiser. The difference between these amounts will be a profit for the webmaster.
This method of earning can hardly be called quick and easy, as it requires a deep understanding of its features and nuances. However, with the right approach and experience, arbitrage can become a profitable way to generate income.
Conclusion
Motivated traffic is users who perform targeted actions in exchange for a reward. It can help to increase the popularity of an app in the market and make it stand out among key queries. However, using this method requires caution, as some affiliate programs do not allow users to stop interacting with the product after completing the targeted action and may impose sanctions. It is important to distinguish high-quality motivated traffic from advertising traffic and use it taking into account all aspects to achieve positive results and additional income.
FAQ
What is motivated traffic?
Motivated traffic is an audience of users who perform certain targeted actions (for example, downloading an application, watching a video, registering) in exchange for a reward or incentive.
What is motivated traffic used for?
The main purpose of using motivated traffic is to draw attention to a particular product or service, attract users and encourage them to perform certain targeted actions.
What are the benefits of using motivated traffic?
The benefits include increasing the popularity of the product, positions in the ratings of app stores, as well as the ability to attract a large amount of traffic in a short time.
How to distinguish high-quality motivated traffic from advertising traffic?
Quality motivated traffic is different in that users perform targeted actions for a real incentive, not just because of advertising or deception.
How to use motivated traffic effectively?
Effective use of motivated traffic requires caution, researching the target audience, choosing the right offers, and ensuring temporary user engagement after completing targeted actions.
How can you make money on motivated traffic?
One of the ways to make money on motivated traffic is arbitrage, where you resell traffic at a higher price than the advertiser paid for the targeted action. However, this method requires deep understanding and experience.