Mexico is one of the hottest GEOs for iGaming in LatAm. A large population, rapid growth of Internet coverage, high interest in online entertainment, and loyal attitude to gambling and betting - all this gives arbitrageurs a great base for launching stable PPCs with good conversion and ROI. We at PIN-UP Partners have been working with LatAm for a long time, and Mexico consistently gives top results in terms of performance and scaling. If you are already sending traffic to this region or are just looking at it, our guide will help you figure out what's what: the portrait of the target audience, user behavior, local trends, working traffic sources, and tricks. We will even show you how to make really converting creos and landing pages. Let's figure out why Mexico is worth your attention - and how to get...

Imagine this: you're on Instagram, you see an ad for a digital marketing course, you click, you sign up... And meanwhile, the arbitrageur receives his reward - for signing you up. And now imagine: you can be in the place of this arbitrator. And it all starts with one simple word - offer. What is an offer? An offer is an offer from an advertiser to promote a specific product or service in exchange for a reward. In simple words: an offer is something that needs to be "sold" to get cash. A product, a subscription, a game, a financial service - all of these can be offers. Why offers are important The offer itself: defines what you will get paid for; tells you what kind of audience to look for; helps you build an advertising strategy. A business needs...

Imagine this: a company pours $5,000 into advertising through top bloggers with a million followers. And what? Ten clicks. Maybe zero sales. The emotional scale is somewhere between "cry" and "burn." Now imagine that they would have thrown the same money at 10 micro-influencers... and would have closed the plan. That's it. The classic era of the "race to the bottom" is officially dead. Now it's "who really influences" that rules, not "who has the most pomp". Ukrainian businessmen are talking about this as well. Who are micro and nano bloggers? Type Audience Nano-blogger 1,000-10,000k followers Micro-blogger 10,000-50,000k followers That is, these are not distant superstars, but normal "people of your own" whom the audience really listens to and trusts. A minimum of unnecessary pretentiousness and a maximum of life in their content and broadcasting of life. Why are big...

We used to make fun of our parents for watching TV all the time, but we didn't notice how we started doing the same! This is the conclusion that can be drawn according to new statistics - every day, viewers around the world spend more than 1 billion hours watching YouTube videos on TV, not on a laptop or phone. This was stated by YouTube CEO Neil Mohan in his annual letter from the company. He thanked the viewers and noted that YouTube is now a full-fledged streaming service. After all, it was he who made viewers return to TVs to watch videos on the platform. The app itself encourages this - its updates have become as convenient as on other gadgets, you can flip through videos and more as quickly using the remote control as you would a smartphone...

AI is changing the labor market, and it's no longer the future - it's the reality. In 2025, the career search will look completely different: instead of spending long hours on resumes, writing cover letters, and preparing for interviews, candidates will increasingly turn to artificial intelligence. ChatGPT is already acting as a personal career consultant: it optimizes resumes, generates personalized cover letters, helps prepare for interviews, and even analyzes job offers. If you want to make your job search more efficient, these 10 ready-made prompts will help you use ChatGPT to the fullest. Optimize your resume A resume is your first chance to impress an employer. ChatGPT will help you improve its structure, use relevant keywords, and make the experience more appealing. Prompt: I have a resume adapted for . Please analyze it and help me optimize it for ....

Snapchat has decided that it's time for all creators to quit TikTok and start publishing videos on Spotlight and Stories – because now you can make money on it. The new monetization program will start in February 2025, but there are no exact figures yet - they vary depending on the type of content. Let's understand it. What is promised? The ability to insert ads in videos longer than a minute and, of course, good earnings. This is for those who have already built up their audience (at least 50K subscribers) and are actively publishing in Public Stories or Spotlight - at least 25 posts per month. It's definitely not for creatives who post random photos once a quarter. The difference from the old monetization programs is that Spotlight used to allow you to make money on short videos without...

Midjourney has launched Patchwork, a new experimental tool for creating virtual worlds. The service is currently available for free. It will be useful for game designers, marketers, writers, and creative teams to collaborate on projects. Read on to find out what Patchwork offers and how to use it. What's unique about Patchwork Patchwork is an online whiteboard or a large interactive canvas that integrates the latest version of Midjourney (a generative AI that creates images based on a text description, i.e. a prompt). Here are the main features of Patchwork: Generating images directly on the canvas. Patchwork doesn't have a fixed place to enter a prompt, so you can choose any point on the infinite canvas, create an image based on a text description, and immediately place it wherever you want. You can then link the images together or add...

The days of just publishing new posts and waiting for organic traffic are over. You need to be smart and creative to make sure your blog doesn't get lost among thousands of others. No matter if you write about technology, fashion, health, or finance, the key principles remain the same: you need to stand out! How to do it among a large number of talented content creators? Many blogs start out with great ambitions, but not all succeed. If you don't want to be one of those who gave up halfway through, we've prepared 10 strategies that will help you grab the attention of your audience in 2024: Determine the purpose of your blog Setting a goal: It can be earning money, promoting your own business, informing your audience, or creating a community, or several goals in combination. A clear...

In 2024, traffic arbitrage faces new challenges and opportunities. Traditional sources, such as Facebook and Google, remain in demand, but arbitrageurs are increasingly turning to alternative platforms. TikTok and YouTube Shorts, as well as other short video platforms, have become some of the fastest growing in this segment. These channels offer unique ways to engage the audience, effective advertising formats, and a wide reach. In this article, we will look at how to work with alternative traffic sources and what features you need to consider to achieve success. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Why TikTok and YouTube Shorts? TikTok and YouTube Shorts –...