RevDuck is an affiliate that has achieved good results in the Tier-1 gambling market in a short period of time thanks to its fast processes and team. Their Team Lead shared insights into their daily work: from KPI control to partner decisions. This article will be useful for executives, arbitrageurs, and managers on how to maintain a strong team that consistently delivers on its plan. The role of a team lead: from chaos to consistency Every day, RevDuck's team lead is responsible for the stability of the team: “analytics, KPI control, manager support, process optimization, quality communication, and partner decisions.” His task is to keep up the pace and help the team achieve results. He describes himself in one sentence: “I am the one who helps the team grow and work confidently.” This is important for arbitrageurs: the team lead...

UX design in advertising is like a secret ingredient in McDonald's: everyone seems to know that it tastes good, but not everyone understands how to achieve it. Meanwhile, creatives with the right UX generate 3-5 times more conversions than the usual "beautiful picture with text." If you still think that ux is only for websites, and advertising is just bright banners, then this article will change your mind about advertising creatives. After all, a modern user sees up to 10,000 advertising messages a day, and will pay attention only to those that "reach out" to his or her needs. What is UX in advertising creatives in simple words UX in creatives is when your targeted ads don't annoy the user, but become part of their natural experience on the Internet. Just imagine: a person is scrolling through social media, looking...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...

In traffic arbitrage, there is always a struggle between quick results and long-term niches. GFLeads is exactly the rare case when you can get both a high payout and a stable niche with a great support from the team. This is not a universal affiliate program for many areas, it has its own clear niche. GFLeads specializes in solving urgent problems related to the repair and restoration of housing after insured events, such as floods or fires, or roof repairs, leaking pipes, etc. If your traffic can lead to a person who really needs help, you can get paid from $50 to $1,000. The idea of the affiliate program The story of GFLeads began with the idea of combining an effective affiliate model with helping people. After a flood or fire, many American homeowners are left without support - that's...

Affiliate marketing is turning into a real battlefield under the pressure of algorithms, especially when it comes to managing Google accounts. YeezyPay is a game-changing service for advertising agencies, offering unified capabilities to optimize financial processes. Automated account management and legal compliance make the platform a solid foundation for payments. Key characteristics of YeezyPay Focused on convenience and speed, the service provides a range of solutions tailored to the needs of advertisers. Users have access to specially designed payment approaches and services that facilitate multi-currency transactions and solve problems hidden in the digital space. YeezyPay will come in handy for: Businesses Regardless of niche and location, the platform transforms payment transactions and scales advertising Affiliate for teams The service turns marketing into convenient processes with seamless campaigns, virtual cards and WIRE transfers Benefits for those who value transparency: the platform...

In 2025, advertising platforms have strengthened measures to combat rule violations, which has made it much more difficult for arbitrageurs to work with "gray" traffic. However, this does not mean that such campaigns have become impossible. In this article, let's look at effective approaches, moderation bypasses and new ways to create creatives for complex niches. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and neural network payment) with promo code CARD. 🧨 Just register via link and mention the promo code to support What is "gray" traffic? "Gray" traffic is a stream of users who are attracted through offers and creatives that are on the edge of acceptable rules of...

The Super Bowl is not only the sporting event of the year, but also the place where brands showcase their most colorful advertising campaigns. However, as with any game, not everyone can be a winner. While some commercials capture viewers' attention, others remain in the shadows and elicit mixed reactions. After looking at the best Super Bowl 2025 commercials, it's time to turn our attention to the ones that didn't live up to expectations. Bud Light: Uninspired and Fearless Since the boycott in 2023, the Bud Light brand has emphasized its "target" audience. However, as Adweek brand editor Rebecca Stewart notes, the campaign, featuring comedian Shane Gillis, musician Post Malone and quarterback Peyton Manning, has clearly failed to impress. Their attempt to save a "lame" party with beer and meat seemed overly cautious and breathless. While sister company Budweiser's ads...

Google BigQuery is a powerful tool for analyzing large amounts of data, but as your data grows, it becomes increasingly important to optimize its performance. Here are a few tricks to help reduce BigQuery costs and ensure efficient and cost-effective data analysis. Avoid SELECT in queries In the past, using SELECT * and selecting specific fields didn't matter much because the entire dataset was read (and you paid for it in full), and then the data was filtered and displayed to you. In BigQuery, the choice of columns directly affects your costs. By selecting only the fields you need, you can significantly reduce query costs and improve query performance. Instead: SELECT * FROM `project.dataset.events` Use: SELECT event_date, event_name, user_pseudo_id FROM `project.dataset.events` By selecting specific fields, you reduce the amount of data processed and increase the speed of query execution. Use...

Instagram continues to change, and every year the rules of the game become more complex. But if you want to stay on top of trends, understand innovations, and use them to your advantage, this material is for you. Ready to learn how to promote yourself on Instagram in 2025? Let's start with the main thing. The main changes in Instagram 2025 Ban on monetary rewards for targeted actions. Do you remember the high-profile blogger sweepstakes where you had to follow dozens of accounts for a chance to win money? That era is over. Instagram has officially banned financial rewards for following, liking, or reposting. ❗ What it means: Avoid any financial incentives for the audience. Focus on organic engagement: create content that attracts your target audience. Ban on calls to action before reading the content. Now you can't write "Like...