We have collected the most interesting moments of the interview with Mustafa Suleiman, Head of Microsoft AI. Mustafa is an important figure in the world of artificial intelligence. He was one of the co-founders of DeepMind, which was acquired by Google in 2014. After that, Mustafa worked as a vice president at Google for several years until he founded a new AI startup, Inflection, in 2022. Earlier this year, Inflection signed a deal with Microsoft to license its core technologies. This deal caused a lot of discussion because it was not a classic acquisition: Mustafa, his co-founder, and most of Inflection's employees moved to Microsoft. Mustafa Suleyman is currently responsible for all of Microsoft's consumer AI products: the Copilot app, Bing, Edge browser, and MSN. These services seem to be rapidly changing the way we use the web in the...

The United States has firmly established itself as a global leader in e-commerce. Unlike other countries, the U.S. market is characterized by a deeply ingrained online shopping culture that has become the norm for most Americans. This makes the US not only one of the most competitive, but also the most attractive markets for arbitrageurs and marketers. Here you can find literally any offer - from seasonal discounts to specialized products aimed at specific audience needs. Creatives for Thanksgiving Thanksgiving is one of the most anticipated holidays in the United States. It not only brings families together at the festive table, but also causes a surge in consumer activity. Every year, this holiday is the start of the shopping season and promotions. Let's look at the creatives that attract the most users. Gift baskets and products The United States has...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

Content marketing remains one of the most effective tools for promoting a business online. However, writing articles is a process that requires time, effort, and resources. It is important not only to create interesting and useful content, but also to promote it to attract the audience and increase your website's position in search engines. If you are thinking about creating articles for your project, you need to answer a few key questions and organize your work properly. Is it worth writing articles? Promotion through content makes sense if you have a stable budget for copywriting services or you have the ability to regularly write articles yourself. If not, you should think about it and answer three questions: Can your site's topic attract significant traffic from information queries? You can check it in Wordstat. Are you ready to spend up to...

To make your site better indexed in search engines and more convenient for mobile users, it is important to properly configure meta tags. This is one of the key points in improving the technical aspects of the site. Working with the Title meta tag The Title tag plays an important role for both search engines and users. It not only helps to promote the site, but also affects the perception of the resource. Here are some tips for optimizing it: Include the keyword that is most important for a particular page in the Title, focusing on its frequency. The length of the title should not exceed 60 characters, otherwise part of the text will simply not be visible in the search results. Do not duplicate titles from other pages of the site, each Title must be unique. Grab the attention...

Almost any business faces the phenomenon of seasonality. In some periods, the need for products decreases, which leads to a "low season". When there is an increase in customer interest, we talk about the "high season". In the field of online marketing, it is important to take into account that during the peak of demand, competition increases, which leads to an increase in the cost of advertising clicks. In some cases, it is easy to predict changes in demand: the summer season brings popularity to beach products, and the winter season brings popularity to products for active winter recreation. Flower shop owners face an influx of customers on the eve of September 1, March 8, and Valentine's Day. There are also less obvious areas that are not tied to specific holidays or seasons, such as massage services, legal assistance, and...

Do you know what strategy is effective for attracting new customers and increasing brand awareness through search engines? It is called SEM. This strategy combines various tactics, including paid advertising (PPC) and search engine optimization (SEO), to help increase your site's visibility in search results. What is SEM? SEM is a set of marketing activities aimed at increasing the visibility of your website on search engine results pages (SERPs). Unlike SEO, which focuses on organic results, SEM includes paid ads that appear alongside organic results. The main components of SEM PPC advertising (Pay-Per-Click) PPC is an online advertising model where advertisers pay every time someone clicks on their ad. Google Ads is the most popular platform for PPC. It allows you to target ads based on keywords, demographics, geography, and other factors. Keywords Keywords are the basis of SEM campaigns....

How is an English course through an interactive bot, a programming academy, and a weight loss program related? They are united by their affiliation with the EdTech industry. Leading educational trends provide people with opportunities for radical changes in their lives and also open up prospects for arbitrageurs to earn money. Today, our article is about the variety of educational offers, the available approaches to them, and the first steps in the EdTech world. But first, let's consider a few important points. Why is EdTech gaining popularity so fast? Educational online platforms are gaining momentum every day, given the growing need for such services. Forecasts from research agencies predict a bright future for this area. Many reasons contribute to the growth of the EdTech sector: the demand for distance learning is growing every day, and the quality of offline learning...

Traffic arbitrage is a scam or not - expert opinions Traffic arbitrage is a customer acquisition process in which webmasters are rewarded with a percentage of the sales made. In this process, webmasters set up advertising campaigns and make money. However, for beginners, this path can seem complicated and overflowing with subtleties, and sometimes even look like a scam. Let's find out under what circumstances traffic arbitrage can be a scam and who becomes a victim. Situations when traffic arbitrage is a scam for webmasters Newbies in arbitrage often face the fact that their starting budget goes nowhere without attracting a single client. This outcome may seem like a scam to webmasters who don't see the expected return on their efforts. But in fact, this is a typical and expected result. Even experienced arbitrageurs have unsuccessful campaigns. Arbitrage requires precision:...