In the world of CPA networks and affiliate programs, PR is no longer just an "auxiliary function". It is a heavy artillery in the information war for trust, recognition, and... a bonus rate. We have gathered those who really set the tone in communications - PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go! Tanya, 1win Partners Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming. Tanya's ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated...

Where can I find all the top affiliate parties? Of course, by playing padel! PR, sales, affiliate, content - all of them are important. But do you know what really unites industry leaders? Joint padel tournaments. This is where fates are decided, deals are signed, and teams are formed. Also, you can shout at a colleague here, and you won't get in trouble for it. It's perfect! Padel is like arbitration on the court, but more fun In padel, everything is like in traffic: you have a strategy, you see an opening, you act. If you don't act, the ball flies past the KPI. It's a mix of tennis, squash, ping-pong, and team play. The rackets are without strings, the courts have walls, and the opponents are like targeters after a deadline: fast, tricky, but fun. Who is behind the...

Many people have already gotten used to watching YouTube without ads in a "workaround" way. You turn on one plugin, make a few clicks, and that's it, a video without "guess what happened to my skin after this cream" and Lovare tea. But it looks like this era is coming to an end." Firefox and Opera users report that no more videos play when ad blocker is enabled. You just see a black screen and a message that "Ad blockers violate YouTube's Terms of Service" or others with a similar meaning: either turn off the blocker or go to YouTube Premium. No options. Or maybe they do exist? Let's take a closer look. What exactly is going on? YouTube has started to actively block video viewing when AdBlock is enabled. At first it looked like a warning, but now it's...

The "off season" for the arbitrage world is coming to an end, so we are back to work! The interest of users in sports and other areas will reach its peak again, so don't miss the opportunity to make money on the seasonal hype. Let's get ready in advance! Where to send traffic in spring and why exactly there? The geography of the bays is closely related to the sports schedule and the activity of the local audience. However, this is not enough! It is important to take into account economic factors, purchasing power, and the availability of attractive offers. Europe Germany The Germans are fans of football, especially the Bundesliga and the Champions League. In the spring, their financial level is quite high, but for success, you will need high-quality landing pages and content in German. Great Britain England...

Today's competitive market is based on three main principles of success: planning, implementation, and monitoring. However, it's not just about creating effective strategies and executing actions. For a business to generate stable profits and remain competitive, it is necessary to constantly keep your finger on the pulse of the market. That is why measurable indicators become the basis of company management - they allow you to evaluate the effectiveness of implemented solutions and respond and correct in time if the goals are not achieved. Let's analyze 5 key metrics for measuring business performance. What are performance metrics? Performance metrics are a system of calculations and indicators that play an important role in the daily activities of the company and at the same time are a powerful tool for improving strategic decisions. Depending on the industry and goals, these metrics are...

Does the time of posting affect the success of a video? Let's take a look at this question and determine when it's best to post content on TikTok to get into the Recommendations and maximize your reach. TikTok is a promising social network TikTok has revolutionized the user-generated content space with short videos, trendy dances, and sketches. The platform, created in 2017 by the Chinese company ByteDance, was initially targeted at a youth audience. According to Statista, by the end of 2024, TikTok had 2.05 billion users, and this number is growing. According to Smart Sights analytics, TikTok ranks third in terms of interactions in the world, behind only WhatsApp and Instagram. In Ukraine, more than 9.4 million people aged 18 to 55 use TikTok (Forbes). Read also how to make money on TikTok in our previous material. Why is...

IGC, EGC, UGC, SMO, FOOH are not just abbreviations, but key areas of social media development in 2025. Let's take a closer look at what will change in the SMM sphere in the near future. Influencer-Generated Content (IGC) IGC is content created by influencers in partnership with a brand specifically for the company's page. It doesn't just look like an advertisement, but organically fits into the brand's content. Studies show that: IGC attracts twice as many interactions as standard brand content. Ingoing content based on IGC has 4 times higher click-through rate. According to the experience of companies, such publications can collect 10 times more views and engagement. Creative content Modern social networks value the quality of content more than its quantity. Each video on TikTok or Reels should be creative and impress the audience. The trend is omages (references...

AI is changing the labor market, and it's no longer the future - it's the reality. In 2025, the career search will look completely different: instead of spending long hours on resumes, writing cover letters, and preparing for interviews, candidates will increasingly turn to artificial intelligence. ChatGPT is already acting as a personal career consultant: it optimizes resumes, generates personalized cover letters, helps prepare for interviews, and even analyzes job offers. If you want to make your job search more efficient, these 10 ready-made prompts will help you use ChatGPT to the fullest. Optimize your resume A resume is your first chance to impress an employer. ChatGPT will help you improve its structure, use relevant keywords, and make the experience more appealing. Prompt: I have a resume adapted for . Please analyze it and help me optimize it for ....

Pavel Panov is an example of an entrepreneur who is not afraid of challenges and is willing to take risks for great results. Since childhood, he has learned that hard work and discipline are the keys to success. In this interview, Pavlo shares his experience, views on success, and how to build a strong team that not only accomplishes tasks but also becomes a true part of a common goal. His story is inspiring, and his approach to work shows that strategy and perseverance can change even the most difficult circumstances. You started working at the age of 12. How did it affect your life? It was a challenge, but I am very grateful for it. Every experience from a young age taught me to appreciate work and the people around me. Even small steps lead to big changes, and...