Influencer marketing is the most trending solution for advertisers today. Influencer marketing provides brand awareness, and recognition and evokes associations with the most influential people in the industry. So how not to love it, right? Affiliate marketing has been around for exactly as long as e-commerce. It has learned to adapt to people's needs and fully utilizes modern technology to maximize effectiveness. It's time to deal with it once and for all! We'll cover where affiliate marketing ends and influencer marketing begins. How affiliate marketing works Meet Vasya. He's an affiliate. We call him a partner, an arbitrageur. Vasya works from home. He has a computer, but he doesn't have his website, or blog, much less an online store. He doesn't go to any business meetings (well, Vasya can, but for that, he needs to get a job in a...

Newcomers to arbitrage often prefer to take advantage of no-cost traffic sources, because it does not require a large financial investment. However, it is important to realize that introducing products in such an environment can be a challenge, and achieving outstanding customer acquisition results is not always easy. Nevertheless, using free traffic to start your business or increase profits on such platforms through monetization is a very deliberate move. SEO Traffic Build a website specialized on the topic of your promoted offerer and wait for it to attract the target audience. It is important to pay attention to every aspect: design, effective landing page, and text originality. Content should include keywords frequently searched by users on the internet. Use tools like Yandex Wordstat and Google Trends to find them. Working with SEO traffic requires some technical knowledge. This type of...

In order to perform web optimization tasks effectively, you need a specialist who not only mechanically adjusts the parameters, but also conducts in-depth analysis and plans his or her steps. This is the role of an SEO expert. His main task is to optimize the code and content of a website in accordance with the criteria of search engines. He is familiar with the mechanisms of work and ranking criteria of search engines, develops analytical thinking, and uses specialized tools for effective website promotion. Who is an SEO specialist? SEO specialist is a professional in the field of website optimization to improve their positions in search engine results. This specialist works to ensure that the site ranks higher in search engines, attracts more visitors, increases the potential customer base, and promotes brand awareness. A highly qualified SEO expert has in-depth...

To begin, tell us about BigDeal Partners BigDeal Partners is an international affiliate program focused on Tier-1 GEOs. The project was launched on December 23, 2023, alongside the licensed online casino product, OnlyWin. This gambling offer is currently delivering top conversion rates in the Canadian, German, and Australian markets. We already have a strong base of partners worldwide and are open to expanding our horizons further. Tell us more about the licensed OnlyWin product: is it exclusive to you, and what are the rates? Yes, OnlyWin is BigDeal's own product, and we are the direct advertiser for the brand. Speaking in more detail, OnlyWin is a truly innovative platform designed for online casino enthusiasts. It combines cutting-edge technologies, engaging gameplay, and ultra-modern design and graphics to deliver an unparalleled user experience. The brand targets VIP players and high rollers, though...

It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

Have you ever wondered how you can increase your web page rankings with the help of popular websites? Off-page SEO is a strategy that involves posting blogs, articles, or other content on authoritative resources. Since Google favors such sites, using this tactic can significantly improve the position of your low-ranking web page or article for certain keywords. Thus, your page becomes a kind of "parasite" that benefits from the reputation of the "host" domain. How parasitic SEO works The process of using this method consists of several key steps: Find reputable resources that allow publishing user-generated content. Prepare high-quality content with keywords you want to rank high in search engines. Publish your content on selected authoritative resources. Run an advertising campaign to increase the visibility of your material in search engines. These actions will help improve the position of your...

Did you know that video creatives using neural network speakers are gaining popularity among arbitrators? In this article, you will learn about all the aspects of this format and how to prepare it properly. We will review several useful AI platforms and provide step-by-step instructions on how to create, animate, and voice over narrators using neural networks. About creativity and why it is so useful To turn a static creative into a video, it is enough to place a voiceover on the image. This approach turns a regular creative into a video, which allows you to expand the possibilities of its use and reach a new audience on other advertising platforms. This format is actively used by arbitrageurs in the gut segment and is perfect for creating creatives in the areas of gambling, betting, finance, cryptocurrencies, and product offers. The...

Organic traffic is at the heart of the success of websites, providing a steady stream of visitors that come through search engines. Its distinctive feature is that it is free and attracts an audience interested in specific content or products. Features and differences between organic and advertising traffic Organic traffic comes from search engines, when users independently find your site among the search results, without stumbling on advertising. This indicates the high relevance of the site to user queries and trust in it on the part of search engines. Unlike paid advertising campaigns where every click costs money, organic traffic does not require financial investment in direct advertising. Advertising traffic, on the other hand, is provided through paid campaigns such as PPC (pay per click), where advertisers pay for each click to a website. This allows you to quickly attract...

Some marketers believe that gambling goes through a decline in winter. They say that the cold season spoils the mood and dampens the excitement, which makes advertising campaigns less profitable. However, this is easily refuted if we recall one interesting detail: in the northern and southern hemispheres, the seasons change in the opposite direction. For example, in July in Canada, the heat reaches +26°C, while at the same time in New Zealand, the temperature rarely exceeds +9°C. Therefore, winter strategies work all year round if you launch campaigns in regions with opposite seasons. In addition, in many countries, the cold lasts up to six months, and the warmth comes only closer to summer. Today, we will analyze how winter conditions affect advertising and give tips for working in the gambling niche in the cold season. How winter changes the situation...