Offer analysis is an important step in traffic arbitrage. A proper understanding of key metrics and indicators helps advertisers determine the profitability potential of an offer and make informed decisions about using it. In this article, we will look at the key metrics and indicators that should be analyzed when selecting and evaluating offers. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Sign up at link, specify the promo code support and get the cards for free 1. EPC (Earnings Per Click) EPC (earnings per click) – is a metric that shows the average earnings received for each click on an offer. The higher the EPC, the more opportunities to profit from the offerer. 2. CR (Conversion Rate) CR (Conversion Rate)– is the...

"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

Remember when salespeople went door-to-door? It was the pre-digital version of affiliate marketing. Just like today's affiliates, salespeople back in the day received a commission for every product they sold. But unlike in the old days, affiliate marketers are much more efficient and the profit potential is unlimited thanks to all the technology they now have access to. Want to know the 10 best types of content for affiliate marketing? Read below and start creating it! Blog posts As an affiliate marketer, it's very likely that you already have an active blog. If you're just starting with affiliate marketing, now is the time to get it up and running. Blog posts can take the form of informational or entertaining articles on topics related to your product or niche, which helps to generate engagement and interest in your offer. Importantly, blogging...

Retail arbitrage: what you need to know Retail arbitrage is a specialized type of business focused on the purchase and subsequent sale of goods that are often imported from China. This process includes the purchase of products at wholesale prices and their sale to end users with the addition of a markup. Another meaning of the term is related to the work in the field of retail CPA networks. As part of such cooperation, you use your resources (for example, a blog, YouTube channel, or website) to direct the flow of visitors to a partner store such as Aliexpress. For each purchase made on your recommendation, you can receive income that sometimes reaches 70% of the cost of the goods. Selling goods online has been popularized for many years. Every day, thousands of people turn to search engines to find...

Is arbitration still relevant today? Experts often rush to declare the end of lucrative areas at the peak of their popularity, but such conclusions are often premature. Should we worry about the future of arbitration? At the moment, arbitrage is effectively changing traditional approaches to marketing, focusing on paying for specific results rather than vague promises. Due to the rapid development of technology and global trends, the life cycle of many areas, including arbitrage, is only prolonged. For example, due to the war in Ukraine, NFT technology has gained wide popularity, opening up opportunities for innovative and progressive people to support the military and civilians affected by the hostilities. Arbitrage continues to live, develop and be a source of profit, adapting to new realities. There will always be new people, strategies, tools, and relevant areas that will ensure its long-term...

Lead Magnet — is a marketing tool that is used to grab the attention of potential customers and encourage them to sign up or purchase. It can be any valuable content or offer that a company offers in exchange for a user's contact information. A lead magnet is one of the pillars of an effective lead generation strategy, which helps to attract new customers and increase sales. The types of lead magnets with proven effectiveness Electronic books and research guides Based on research and expertise in digital marketing, ebooks and guides are one of the most effective strategies for attracting leads. These resources, created by leading experts in the industry, provide users with in-depth and relevant knowledge on a particular topic. For example, a book covering the latest techniques for increasing productivity, or a detailed guide to healthy lifestyle principles....

ROI from content marketing, PR, and community building is not about quick results and sustainable formulas. It's a long-term game that can bring cosmic returns if you know the right metrics and approaches to follow. In this article, we will analyze how to calculate ROI, what it is, and why even experienced marketers often fail with it. What is ROI and why is it important ROI (Return on Investment) is a metric that measures the return on your investment. The ROI formula looks like this: (Revenue - Costs) / Costs × 100%. It sounds simple, but when it comes to content marketing and PR, things get more complicated. What is ROI in simple terms? Imagine: you invested $1000 in content creation and received $3000 in revenue. ROI is 200% - not bad, right? But this is where the nuances begin....

The upcoming AI model from OpenAI, according to the sources of The Information, will show a less tangible performance increase compared to previous versions. According to published data, the Orion model reached GPT-4 after only 20% of training. This suggests that GPT-5 will not be able to outperform GPT-4 as significantly as GPT-3 did when it transitioned to GPT-4. "Orion does not demonstrate significant advantages in certain tasks. It copes well with language tasks, but it does not outperform previous models in programming," the startup's employees note. Usually, the greatest improvements in neural networks are observed in the initial stages of training. After that, the progress gradually slows down. According to the sources of The Information, the remaining 80% of the training time is unlikely to bring a significant leap in performance. AI has reached its limits The recent OpenAI...

Video remains one of the most powerful tools in digital marketing. It quickly conveys emotions, simplifies complex messages, and works effectively on any platform. But as always, AI is changing everything, so we need to adapt. Today, video is a tool for interaction, personalization, and building trust. So, let's take note of the important video marketing trends in 2026 so we don't fall behind. YouTube and TikTok – data sources for AI YouTube and TikTok have long gone beyond entertainment. Today, they are full-fledged information hubs that form some of the most valuable data arrays for multimodal AI systems. Algorithms analyze videos not only by subtitles or descriptions, but also by metadata and, more importantly, by audience behavior. Comments, likes, shares, and even pauses in viewing provide an accurate picture of user sentiment, new trends, and requests that have not...