Lumar, a leading SaaS provider of website analytics and technical SEO, has announced the introduction of new load speed metrics to its website analytics platform. These metrics will enable businesses to identify, troubleshoot, and prevent website issues related to speed, load time, interactivity, and user experience, which in turn helps improve user engagement, conversion, search engine rankings, and profitability. The new site speed features expand Lumar's capabilities, making it a must-have end-to-end website analytics solution for large companies. Lumar users can now optimize their site performance monitoring processes with a single platform that provides centralized, actionable data on technical SEO, accessibility, and loading speed - all in one place. Among the reviews of Lumar, leading managers write as follows: Advantages: The best thing about Lumar is how visually it presents the crawl results, the interface is so clear that it's...

Remember when salespeople went door-to-door? It was the pre-digital version of affiliate marketing. Just like today's affiliates, salespeople back in the day received a commission for every product they sold. But unlike in the old days, affiliate marketers are much more efficient and the profit potential is unlimited thanks to all the technology they now have access to. Want to know the 10 best types of content for affiliate marketing? Read below and start creating it! Blog posts As an affiliate marketer, it's very likely that you already have an active blog. If you're just starting with affiliate marketing, now is the time to get it up and running. Blog posts can take the form of informational or entertaining articles on topics related to your product or niche, which helps to generate engagement and interest in your offer. Importantly, blogging...

Why the Telegram channel is an important resource for an affiliate marketer Telegram channels have become an integral part of the modern information environment, and for affiliate marketers, they are a key resource. So what makes them important for professionals in the field of traffic arbitrage? The reasons for following Telegram channels Quick access to up-to-date information: In the world of finance and investments, the speed of reaction plays a crucial role. Webmasters constantly monitor market changes, such as price fluctuations, currency exchange rate variations, news regarding investment instruments, etc. Telegram channels provide them with the opportunity to instantly receive updates and analytical reviews, helping them make informed trading decisions. Exchange of experience and knowledge: Telegram channels have become an important place for traffic arbitrageurs to exchange experiences and knowledge. Here they can discuss various strategies, share market analysis, and...

How to make money on gambling: niche features in traffic arbitrage. Gambling is a promising area for making money in traffic arbitrage. Today we will take a closer look at the features of this niche, share insights on how the mechanics of making money on gambling work and what are the main payment models for arbitrage traders. If you are just starting your journey in arbitration and want to understand how to make money on gambling, we recommend that you first understand the basics - read our previous article about starting work in an arbitration team. The advantages of making money on gambling include high rates for actions and a high percentage of conversion of targeted traffic. However, it is worth taking into account the risks - high requirements for traffic quality and the need to resolve issues with moderation....

Artificial intelligence is transforming SEO faster than any technology before it. And while it used to be possible to stick with “old-school” methods for a long time, that approach no longer works in 2026. Agencies that still rely solely on manual processes are starting to fall behind. Those who integrate AI into their work, however, are moving much faster: they scale up, optimize more accurately, and achieve better results. Search Is No Longer About Keywords Today, search engines are AI systems that strive to understand content and context. Google is actively moving in this direction: Search Generative Experience (SGE) AI Overviews multimodal search content understanding through vectors and semantics In such conditions, classic SEO is no longer sufficient. You need tools that work with: semantic search AI-optimized content entity-based SEO predictive analytics automation via LLM Why doesn’t SEO work without...

In PR, there is no "undo" button. One phrase said in the wrong tone, one unverified figure, one nuance that "wasn't clarified in time," and you're already getting a call from the CEO, a journalist, or a lawyer. Or, worse, from all three at once. This is the reality that every novice PR specialist faces. Not because they are bad at their job, but simply because mistakes are costly in this line of work, and speed sometimes trumps common sense. That's why professionals always have their "pre-publication ritual": a short but strict checklist that takes three minutes but saves weeks of stress. In editorial offices, it's called "insurance." In PR departments, they call it "armor." For beginners, it can be the most cost-effective way to avoid damaging their reputation from the outset. Clarity of the message: is it clear from...

Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today's article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked. Introduction Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources: Facebook; UAC; PPC; SEO; In-App. (I suggest inserting the Fellows Team logo here) Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will...

PPC advertising can “bleed” your budget even when campaigns appear active and successful at first glance. SaaS and tech companies face this issue particularly often, as their cost per click is high, and configuration errors quickly translate into losses. One of the most common issues is the Google Display Network not working properly in search campaigns. This is exactly what PPC Manager Anna Saskevich, who works with SaaS and tech projects, points out. Mistake #1: Display Network is enabled in Search campaigns The Google Display Network is a network of over 2 million websites, apps, and video platforms where your ads can appear. The problem is that Display traffic operates on a different logic than search. While in Search, a user enters a specific query, in Display ads are often shown based on interests, behavior, or browsing history. Because of...

The education niche in 2026 remains stable, scalable, and still somewhat undervalued. You’ll rarely find high-profit case studies here that attract crowds of arbitrageurs. You won’t get the same massive reach as in a well-optimized nutri niche, because no education trend can match the scale of influence of keto or GLP-1. Instead, you get room for stable income in an untapped niche that fully complies with the rules of any advertising platform. Most offers have global coverage, so there’s always room to scale your operations. This guide breaks down approaches to key niches: online colleges, language learning, educational platforms, and children’s education. Online Colleges By 2026, online college offers will bear little resemblance to traditional educational funnels. Most operate on an SOI model, where users provide basic information to match them with a program or check their eligibility for grants...