(Spoiler: no. You just have to adapt again) What kind of a beast is Agentic Commerce Agentic commerce is a new stage of e-commerce development, where, in fact, purchases are made for you not by people, but by artificial intelligence. You just say: "find me shoes for the gym up to $100" and AI finds the best options, reads reviews, compares prices, and even places an order. In fact, this is a personalized offline shopping experience: you set the conditions, and the agent does the rest. The future is already here The first integrations with agents started in the US, but the model is already expanding globally. Analysts predict that in 2026-2028, agentic commerce will become a mass phenomenon, and by 2030, up to 40% of online purchases will be made or completed by AI agents (according to McKinsey). Who...

In 2025, a marketer without AI looks as strange as a targeting specialist without Facebook Ads Manager. The speed at which digital is changing simply doesn't allow you to work the old-fashioned way: you need to test creatives every day, launch campaigns for dozens of GEOs, count funnels, make content, and report to clients. Without the support of artificial intelligence, all this would have turned into chaos a long time ago. But there is one problem: most top AI services cost as if you were buying another person to join the team. Paid rates bite, and it is not always clear whether these tools are really worth it. The good news is that there are dozens of free AI services on the market that help to solve key tasks of marketers. These can be tools for texts, free AI image...

In the world of CPA networks and affiliate programs, PR is no longer just an "auxiliary function". It is a heavy artillery in the information war for trust, recognition, and... a bonus rate. We have gathered those who really set the tone in communications - PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go! Tanya, 1win Partners Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming. Tanya's ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated...

Telegram is not just a messenger, but a powerful platform that has long been a tool for business, marketing and traffic arbitrage. Since 2025, Telegram continues to gain popularity among arbitrageurs due to its unique features: anonymity, high user engagement and flexibility in setting up advertising campaigns. Telegram is especially interesting for arbitrageurs who work with gambling providers. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Gambling (betting, online casinos, poker and more) is a lucrative niche in traffic arbitrage, but it faces a number of specific challenges, including strict advertising restrictions on most platforms. In this article, we'll look at how to effectively use Telegram Ads to...

The cryptocurrency market has broken new records: the value of bitcoin has exceeded a fantastic $100,000. What is behind this rapid rise? Is this just the beginning of a great era for digital assets? The political factor: the role of Donald Trump Political support is in the spotlight. After Donald Trump was elected president of the United States, the cryptocurrency market received a new impetus. The president openly supported bitcoin, calling it the “ of finance”, although he had previously criticized it as a “scam”. The key was the appointment of crypto lawyer Paul Atkins as chairman of the Securities and Exchange Commission (SEC). This decision contributed to hopes of easing regulatory restrictions on cryptocurrencies, which, in turn, gave the market a new lease of life. In addition, other appointments, such as Elon Musk's appointment as head of the Department...

Among the leading companies in the affiliate industry, there are those that focus exclusively on buyers and those that evenly distribute the focus on all teams in the state. Of course, buying is an extremely important link in the in-house structure of media buying giants, but only through the coordinated work of all departments, high-quality communication of HMR and P&A teams with employees, and clearly defined roles in the team can impressive business results be achieved. On the formation of a closed community of HR (P&O) professionals, their role in the affiliate market, and the organization of the largest conference "HR EXPERIENCE: From Personal Experience to Professional Achievements" we talked to TRAFFIC DEVILS SRO and the founder of the community "Affiliate HR Isights: work and talk" Anastasia. How did you come up with the idea to create AHRI? What inspired...

September is traditionally a month when affiliates from all over the world gather at various events to discuss new trends, find partners, share experiences, and just have a great time. This year's program promises to be intense: from Budapest to Lisbon, with the opportunity to attend conferences, parties, and networking sessions. Ready for the digest of the most important events in September? Keep the calendar of events! SiGMA East Europe 2024 — 2-4 September Let's start our tour in Budapest. This event brings together everyone interested in affiliate marketing and IT. Leading industry players will gather in the Hungarian capital to discuss market prospects and share insights. If you want to find out the latest industry news, you should come here. TT MeetUp Budapest 2024 - September 4 On September 4, TT MeetUp Budapest will be held in Budapest, an...

Blockchain abstraction. Let's understand what it is, how it works, and why it is needed. The term "abstraction" is used in various fields to describe the process of separating the technical component of a product from the user experience. For example, to send an email, a person doesn't need to understand the differences between IMAP and POP3 email protocols or learn the SMTP data structure. Accordingly, blockchain abstraction means the separation of the technical characteristics of decentralized networks from the user interface and the experience of interacting with applications built on them. Among the first ones are: use of gas tokens to pay for transactions complex mechanics of creating and managing cryptocurrency wallets the need to transfer assets between different networks How does blockchain abstraction work? Efficiency Imagine if you could only send messages from iPhone to another iPhone, but...

Today we will briefly familiarize ourselves with Win Rate, one of the most important metrics in the online advertising auction system. What is Win Rate Win Rate is an indicator that illustrates the percentage of winning bids or applications by an arbitrator in a competitive struggle at advertising auctions or in the traffic market. A higher Win Rate means that the arbitrageur wins more often in ad auctions and gets more traffic according to their bidding strategy. This metric is critically important for webmasters as it directly affects their profitability and the effectiveness of their advertising campaigns. Win Rate is closely related to CTR - click-through rate. What affects Win Rate The size of the bid in an advertising campaign; Number of active ads in the campaign; Number of competing campaigns participating in the auction. Win Rate is measured as...