In our industry, merch has long ceased to be just a "souvenir". It's not a cap with a logo that you leave in a drawer after an event, or a T-shirt that you're ashamed to wear. Today, merchandise is an extension of the brand, its language and the way it speaks to its community. But how do you create things that you want to wear every day, not just at a conference? How to find a balance between brand recognition and style? And what's more important: to make one "wow-thing" for a few people or to give basic but thoughtful things to hundreds? We talked to the FRBS and 1win teams about what merch means to them, why they do not pursue pathos, what items have become favorites, and how even an ordinary shopper can turn into a must-have of...

The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...

We are pleased to present to you a case of scam from Winaffiliates that cost ClickID Media 18,000 euros. We would like to believe that you, our dear partners, will not find yourself in a similar situation, so we publish all the details in this article. During 5 years of successful work in the iGaming market, we have met many "unique" advertizers, but a cut of such a sum under the sauce of "marketing cost optimization" looks like a thoughtful innovation. Well, briefly and to the point: chronology, positions of the parties, decisions, conclusions. Enjoy reading! Launch We agreed to launch traffic at the beginning of February, at 90 euros without KPIs per mindep. On 06.02 we launched traffic. Scaling Communication went well, according to the manager and according to his platform, the traffic of almost all partners of the...

Sooner or later, each of us may face burnout. So, we went to a person who had gone through this experience and emerged victorious. There will be no "meditate and drink more water" advice here, just an honest conversation and personal experience. Our heroine, Nasa, Brand & Communication Head at Gorilla Partners, shared with us her experience of pushing herself to full speed while working for three people, and why the "heroism on" mode is not the way to success, but a direct ticket to the abyss. And if you've ever thought: "I'll endure it a little longer, and then I'll get some rest," then read on. Spoiler alert: you won't. But there is a way out. When did you first realize that you were burning out? What were the first bells and whistles? The first time I faced this...

Traffic arbitrage is an online earning model where you buy traffic cheaper and sell it more expensive, making a profit on the difference. Sounds simple? In reality, it's a delicate work with analytics, offerers and platforms. In this article, let's break down where to start in 2025 so you don't drain your budget in the first few days. 🔍 What is traffic arbitrage Simply put: you attract users (traffic) to a certain link (offer), for whose actions you get paid. It can be a purchase, registration, subscription or even just installing an app. 🚀 Where to start for a beginner Learn the basics: Understand the terms: offer, CR, ROI, CPC, CPM, cloaking, padding. Without this, you won't be able to analyze. Choose an affiliate (CPA-network): Register in a reliable CPA-network: CityAds, Admitad, Everad, ClickDealer, Leadrock, etc. Define the vertical: Start...

The world is changing before our eyes, and the buzzers scroll through the tape without blinking. Anything that doesn't catch the eye in the first seconds simply disappears. That's why brands are changing not only their presentation. The strategies themselves are changing. Don't explain - engage. Not to sell - to start a game. Why does Gen Z lose interest in 2 seconds? In times when there is more information and opportunities than the psyche can digest, users simply break down under their pressure. But "inattentive" is not about buzzers. Gen Z are not the ones who get lost, but the ones who filter. They grew up in an endless scrolling mode, where they turned from passive consumers to active participants. Therefore, everything that doesn't catch you from the first frame automatically goes away - at best, to that dead...

The world has changed. If the creo doesn't catch your eye, you can't open the landing page, you can't scroll through TikTok, and you can close Ads Manager with a black square in your heart. While some people design three banners a day and add "hand falls", others press three buttons in AI and run a 30-option test while coffee is brewing. It's not about replacing people. It's about pace, scale, and features that actually work. And the main thing is that the market itself prompts: UGC, video, dynamics, speed. Classic moccasins are no longer in demand because Meta wants blood, TikTok wants experiments, and users want magic. So, we have gathered for you the TOP-7 AI tools that are already being used by creatives in arbitrage, ecom, smm, and more. No water, no "if you're an artist" - only...

Is it possible to make $50,000 in net profit on crypto offers in three months from scratch? It is possible if you act with a cool head, a clear plan, and a willingness to experiment. This case study shows a real way from zero to fifty thousand dollars on Google Ads traffic in the gray vertical (crypto, forex, investments). No fairy tales - only numbers, working approaches, facts and conclusions. The authors are the ConvertX team, which develops an ecosystem for buyers of all levels: Junior, Middle, Senior, C-lvl. Stage 1. Start: pharma, cloaca, and first tests Google Ads is a traffic with potential, but with strict rules. You can't launch crypto directly, so we immediately laid down workaround strategies. Farm accounts Problem #1 is working accounts. Newly created ones are banned immediately. Purchased ones - either scam or inadequate...

The online casino market is growing rapidly despite stricter regulations and competition. In 2025, advertising strategies in the gambling niche are becoming more and more technological, sophisticated and focused on long-term user retention. Simply launching a website is no longer enough - it is important to take into account the peculiarities of search engines, use strong traffic channels and constantly adapt to changes in legislation. In the article we will analyze how to open and promote online casinos in 2025, what advertising strategies work best, and how to use them to beat the competition. You will learn how to effectively use SEO, arbitrage, social networks and affiliate programs to attract new players and strengthen the position of your brand in the online gambling niche. How to open and promote an online casino Starting an online casino is not just buying...