Once upon a time, TikTok was associated with teenage dancing, strange challenges, and questionable humor. But that's long gone. Today, TikTok is not just a video platform, but a powerful marketing tool. And while "serious" brands are cautiously holding on to Facebook and Instagram, it is TikTok that gives a chance to restart the image, restore trust, or even revive a business of any size. In this article, you will see real cases of Ukrainian brands that have used TikTok and changed their perception of themselves dramatically. Some of them were successful. Some - not. However, each case is worthy of attention. Why TikTok has become a platform for image relaunch TikTok works according to a unique logic: it doesn't matter how many subscribers you have. If the video is interesting, it will get views. The algorithm opens the door...

Arbitrage is all about community. And if you know a solid Team Lead of Media Buying — now’s your time to shine. We just launched a referral program that actually works. TSquad’s on the hunt for strong team leads — solo or with a crew. What matters most is experience in arbitrage, the ability to lead processes, and the drive to grow with a company that knows the game. How does it work? No weird hoops to jump through. You drop us a contact, we have the convo, run the process — and if the person joins the team and passes all goals of the trial period, you cash out: $5,000 if they come solo $10,000 if they join with their team Maybe someone you know is craving more freedom, sick of corporate red tape, or just ready for a...

For months now, AI has been a tool that has been making a real difference in the way digital teams work - from freelancers and startups to experts with over twenty years of experience. And while large companies have more resources to experiment with AI in their work, small teams make every decision critical: they more carefully assess what can be outsourced to AI and where human expertise is important. This article will be a practical guide that will help you figure out how to implement AI efficiently, without toxic layoffs and losing the right people. What is realistic to delegate to AI Routine analytics and reporting Analytics is one of the first areas where AI can immediately yield tangible results. Small teams usually lack the manpower to aggregate data from various sources (Google Analytics, Facebook Ads, CRM, etc.), create...

If you have ambition and desire to grow - you're on your way with mr.Booster. And it will definitely be helpful to get their insider info on how they work. Because this is not just a full-service agency, but a team that lives in the rhythm of the market, tests ideas faster than others have time to make a brief, and launches campaigns that bring real money. In this article we will tell you who they are, how they work and why you want to cooperate with them for a long time. Who are mr.Booster? mr.Booster is a team working with 50+ professionals, many of whom have 10+ years in media buying, SEO, creative, video production and performance marketing. Their approach is not just to "pour traffic", but to build an entire ecosystem around the brand: from Influencer Marketing to...

Where can I find all the top affiliate parties? Of course, by playing padel! PR, sales, affiliate, content - all of them are important. But do you know what really unites industry leaders? Joint padel tournaments. This is where fates are decided, deals are signed, and teams are formed. Also, you can shout at a colleague here, and you won't get in trouble for it. It's perfect! Padel is like arbitration on the court, but more fun In padel, everything is like in traffic: you have a strategy, you see an opening, you act. If you don't act, the ball flies past the KPI. It's a mix of tennis, squash, ping-pong, and team play. The rackets are without strings, the courts have walls, and the opponents are like targeters after a deadline: fast, tricky, but fun. Who is behind the...

The "off season" for the arbitrage world is coming to an end, so we are back to work! The interest of users in sports and other areas will reach its peak again, so don't miss the opportunity to make money on the seasonal hype. Let's get ready in advance! Where to send traffic in spring and why exactly there? The geography of the bays is closely related to the sports schedule and the activity of the local audience. However, this is not enough! It is important to take into account economic factors, purchasing power, and the availability of attractive offers. Europe Germany The Germans are fans of football, especially the Bundesliga and the Champions League. In the spring, their financial level is quite high, but for success, you will need high-quality landing pages and content in German. Great Britain England...

Does the time of posting affect the success of a video? Let's take a look at this question and determine when it's best to post content on TikTok to get into the Recommendations and maximize your reach. TikTok is a promising social network TikTok has revolutionized the user-generated content space with short videos, trendy dances, and sketches. The platform, created in 2017 by the Chinese company ByteDance, was initially targeted at a youth audience. According to Statista, by the end of 2024, TikTok had 2.05 billion users, and this number is growing. According to Smart Sights analytics, TikTok ranks third in terms of interactions in the world, behind only WhatsApp and Instagram. In Ukraine, more than 9.4 million people aged 18 to 55 use TikTok (Forbes). Read also how to make money on TikTok in our previous material. Why is...

Problems of brands in SMM When developing content for social media, brands often face two main mistakes: Focusing on sales only. Content is focused on lead generation, but ignores building trust and reputation. Focus on visuals. Brands create beautiful but ineffective posts that don't generate conversions. The ideal approach is to balance sales and branding. Social networks can be both an effective sales channel and a powerful tool for building an image. We prescribe the SMM ecosystem An ecosystem is a strategic document that defines the role of each platform in your content strategy. What does the SMM ecosystem include: Social networks. The list of platforms where the brand will be represented. Target audience (TA). Define who you are creating content for (B2B, B2C, teenagers, youth, etc.). The purpose of each platform. For example, Instagram for visual presentation of products,...

Google BigQuery is a powerful tool for analyzing large amounts of data, but as your data grows, it becomes increasingly important to optimize its performance. Here are a few tricks to help reduce BigQuery costs and ensure efficient and cost-effective data analysis. Avoid SELECT in queries In the past, using SELECT * and selecting specific fields didn't matter much because the entire dataset was read (and you paid for it in full), and then the data was filtered and displayed to you. In BigQuery, the choice of columns directly affects your costs. By selecting only the fields you need, you can significantly reduce query costs and improve query performance. Instead: SELECT * FROM `project.dataset.events` Use: SELECT event_date, event_name, user_pseudo_id FROM `project.dataset.events` By selecting specific fields, you reduce the amount of data processed and increase the speed of query execution. Use...