Artificial intelligence is transforming SEO faster than any technology before it. And while it used to be possible to stick with “old-school” methods for a long time, that approach no longer works in 2026. Agencies that still rely solely on manual processes are starting to fall behind. Those who integrate AI into their work, however, are moving much faster: they scale up, optimize more accurately, and achieve better results. Search Is No Longer About Keywords Today, search engines are AI systems that strive to understand content and context. Google is actively moving in this direction: Search Generative Experience (SGE) AI Overviews multimodal search content understanding through vectors and semantics In such conditions, classic SEO is no longer sufficient. You need tools that work with: semantic search AI-optimized content entity-based SEO predictive analytics automation via LLM Why doesn’t SEO work without...

Today, direct contact with a brand is delayed: first impressions are formed through AI responses, snippets of reviews, and third-party mentions across various channels. Trust is partly beyond the company's direct control and is read by users long before they click. At this point, the role of artificial intelligence becomes much more significant: the image is not simply displayed — it is interpreted, aggregates reputation, is retold in other people's words, and highlights recurring patterns in feedback and mentions. Brand reputation goes beyond the role of a marketing consequence and becomes part of the first contact. AI reads and scales all signals simultaneously, making the distinction between promotion and reputation functionally irrelevant. How AI affects brand trust At the level of audience interaction, the changes affect not just one process, but the entire architecture of contact. These are not point...

Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today's article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked. Introduction Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources: Facebook; UAC; PPC; SEO; In-App. (I suggest inserting the Fellows Team logo here) Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will...

Every year, branding promises a “new era.” This year, three major shifts are clearly emerging. First, agentic AI is changing the very logic of branding and marketing: from strategy to daily decisions. Second, personal branding is no longer a “performance” and is increasingly becoming an asset: with control, its own audience, and real relationships, rather than reach for the sake of reach. And third, visual identity is evolving from a set of static elements into flexible systems that work with feelings, experience, and context, not just form. So, here are the key branding trends that will define brand strategy, personal brand development, and identity design in 2026. Strategic branding: AI agents, the human factor, and experience In 2026, simply “being visible” is no longer enough. AI agents have fully entered the game and are increasingly influencing people's choices. Not as...

We are used to believing that the more plans, control, discipline and “correct” rituals, they automatically lead to development. But very often behind this is only an imitation of movement, busyness without a real result. So we asked about real anti-productivity from various creatives in the industry and found out what worked and what didn’t. What did it lead to? Find out in the material! What did you do for quite a long time to get “development”, but now you understand that it was an imitation of movement? Oleg Kupets, owner KuTeam, KuPartners For a long time I thought that if I planned every step of my life and adhered to deadlines, I would be super efficient and productive. And accordingly, I would grow faster. But, that was a mistake, in reality everything turned out to be simpler and less...

UGC 2.0 in 2026 promises to shake up the content market! A logical evolution of UGC content is expected, with an emphasis on authentic videos and photos shot “on the fly” that generate trust and sales. This approach fits perfectly with social media trends, where audiences are tired of glossy advertising and want real reviews and honest impressions of products/services. So if the camera shakes a little, the lighting isn't perfect, but the video conveys genuine emotions — that's okay in some cases. Let's discuss further in which cases! What is UGC 2.0: The evolution of trends First and foremost, UGC is user-generated content created not by a brand, but by people: reviews, stories with tags, video reviews. UGC 2.0 in 2026 adds more vitality and is acceptable in a “knee-jerk” atmosphere: short videos from a phone, without filters, sometimes...

In 2026, mobile advertising no longer needs to prove its effectiveness; it has become the foundation of the digital market. Analytical reviews by Business of Apps clearly show that most content consumption occurs on mobile devices, and advertisers' attention is shifting there as well. A smartphone is not “just another screen,” but the main point of contact between the user and the brand, where people watch videos, read news, play games, shop, and make decisions. Because of this, mobile advertising is no longer a separate area within marketing. For brands, it is becoming the foundation of their digital strategy. AVOW materials repeatedly emphasize that mobile formats are no longer used “for testing” or as an addition to desktop campaigns. On the contrary, it is mobile scenarios that are now driving the logic of reach, engagement, and scaling. Everything else is...

In the first part of our December playlist, we learned what makes colleagues immerse themselves in work, catch focus, and try not to dance under Zoom circles. But December is long, and the mood changes every day — from “EBS mode” to tangerine comfort. So we continued to ask the team about the main thing: what they are listening to right now. This is the second part of our December musical playlist, where each track has its own character, each genre smells of the holidays, and the answers are as lively as December itself. Let's go listen further. What are you listening to right now while you work: one track or one genre that keeps you focused? Victoria Bakalova Listen, when it comes to generating ideas: We listen when we make big plans, and they are sure to come true:...

RevDuck is an affiliate that has achieved good results in the Tier-1 gambling market in a short period of time thanks to its fast processes and team. Their Team Lead shared insights into their daily work: from KPI control to partner decisions. This article will be useful for executives, arbitrageurs, and managers on how to maintain a strong team that consistently delivers on its plan. The role of a team lead: from chaos to consistency Every day, RevDuck's team lead is responsible for the stability of the team: “analytics, KPI control, manager support, process optimization, quality communication, and partner decisions.” His task is to keep up the pace and help the team achieve results. He describes himself in one sentence: “I am the one who helps the team grow and work confidently.” This is important for arbitrageurs: the team lead...