Earnings in affiliate marketing are directly proportional to the experience and skill of the media buyer during the launch and optimization of the campaign. But there is another factor that influences success—the basic setup: the selection of consumables, partners, and, of course, the product. In today's article, the Fellows Team media buying team will tell you how to choose the perfect offer in iGaming, and no stage of the selection process will be overlooked. Introduction Fellows Team is an arbitrage company that works with the gambling vertical. We drive traffic from the most profitable and competitive sources: Facebook; UAC; PPC; SEO; In-App. (I suggest inserting the Fellows Team logo here) Over the course of our work, we have gone from blindly selecting offers to testing all offers and choosing the best ones based on clear statistical data. Now we will...

According to recent observations and research, the marketing funnel is becoming a more flexible system due to changes in buyer behavior and new technologies. It is becoming longer due to multichannel marketing and user personalization, but at the same time it brings higher sales and loyalty. Many experts argue that businesses with cyclical approaches, such as the Loop model, achieve better results through long-term customer engagement, so let's take a closer look at this. What is a marketing funnel? A marketing funnel is a model of the buyer's journey from first contact to purchase and clear loyalty. It includes concepts such as TOFU (top of funnel), MOFU (middle of funnel), BOFU (bottom of funnel), and the post-sale stage for repeat interactions. The marketing funnel is not linear: customers “jump” between communication channels, go back, and may pause their interest in...

Industry awards rarely change a business overnight. What they do change is perception. When professionals across the industry recognize an affiliate program, it signals something much more valuable than another trophy on the office shelf. It reflects consistent execution, trusted partnerships, and measurable results built over time. That is exactly what happened at the inaugural iGaming News Awards 2026, where Big Betty Partners received the title of Affiliate Program of the Year. The recognition comes at an important stage in the company's development, following several years of rapid expansion, portfolio growth, and increasing visibility in the global affiliate market. A Milestone for Both Big Betty and iGaming News The 2026 ceremony marked the very first edition of the iGaming News Awards. Created by iGaming News, the awards were launched to recognize the companies, affiliate programs, campaigns, and professionals making the...

For the industry, June 2026 is not just the start of summer, but a full-fledged season of major industry gatherings. From the U.S. to Peru, from London to Tbilisi, conferences will take place around the world, setting the market’s pace, forging new partnerships, and showing where the industry is headed next. This month’s events differ not only in location but also in format: from large-scale expos with thousands of attendees to intimate summits for top management. Some focus on entertainment and networking, while others emphasize in-depth discussions, analytics, and strategic decisions. But they all have one thing in common—they are gathering points for the people who are truly driving the market. In this roundup, we’ve compiled the key conferences in June that are worth keeping an eye on—whether you work in affiliate marketing, iGaming, or are simply looking for new...

Affiliate programs are once again offering not just standard promotions, but exciting events. Win-Offers has launched a giveaway where affiliates can win not just a bonus or a higher commission rate, but a trip to Oleksandr Usyk’s fight in Egypt with full all-inclusive coverage, from flights to tickets and a hotel. The campaign has already started and will run until May 10. Participation is open to all affiliates, and winners will be determined not by chance but based on traffic results. Here’s how this promotion works and what you need to do to claim your ticket to the fight. How to participate and win? The mechanics of participation are simple. To participate, you need to: notify your manager of your participation or register on the Win-Offers platform via this link drive traffic to one or more brands: Parik24, Topmatch, or...

YouTube now has over 2.7 billion monthly active users. But for brands, another figure is more important. It is also the second-largest search engine in the world, where users make over 3 billion search queries every month. This means one simple thing: your potential customers are already looking for answers on YouTube. The only question is whether your brand appears in the results of that search. Why don't most brand channels on YouTube grow? Many companies approach YouTube the same way they approach Instagram: they post videos, try to get reactions, and hope that something goes viral. But there is one “but.” The platform evaluates not individual posts, but the channel's total watch time and its expertise in a particular topic. Therefore, a brand that releases 50 well-optimized videos on one topic will almost always outperform a channel with 5...

High-quality content continues to be a real magnet for customers, significantly surpassing classic advertising in terms of the number of attracted leads and overall profitability - up to 13 times higher, as shown by recent data from the Content Marketing Institute. Smart search engines based on artificial intelligence "intercept" over 50% of traffic, giving answers immediately, without going to websites, so brands have to fight for attention through the reliability of content and emotional engagement. Here we will analyze 12 key trends with real cases of companies that have already "shot" with sales growth and loyalty - these are practical insights for your business straight from the "knife". Content Marketing Market Overview in 2026 94% of B2B companies plan to increase content budgets, and every third one does so radically, according to PathFactory. Yes, many marketers have already "made friends"...

In 2026, Meta decided to establish itself as a tool for scaling online businesses. They became an ecosystem with creativity, data, and automation for business results. Let's take a look at what really works in Meta Ads in 2026, why classic approaches no longer have the same effect, and how forward-thinking brands are winning with faster, smarter, and more high-performance campaigns. In particular, those who work with agencies like ZapMinds and focus on a systematic strategy rather than “tweaks.” AI audiences are our everything In 2026, Meta Ads fully integrated AI-enhanced targeting. Manually compiling audiences based on demographics is gradually becoming a thing of the past. Meta Platforms' algorithms are coming to the fore, forming audiences based on behavior, purchase intent, and real-time interaction signals. What works now? Automatic interest and behavior signals Algorithms themselves predict who is more likely...

Marketers and designers can work together to create magic that sells if they form a true dream team. Marketers know their audience and its pain points inside and out, while graphic designers translate this knowledge into visuals that grab the audience's attention at first glance. That's why today's brand success depends on the synergy between these two—without mutual understanding, good design won't sell, and a smart strategy will look too boring if it's not backed up by visual creativity. Who is a marketer: strategy above all else Who is a marketer in today's reality? It is a strategist who turns business data and audience behavior into sales. A marketer is a specialist who puts themselves in the customer's shoes: they research what worries them, what makes them happy, where they spend their time online, and how they live. They study...