The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...

It's no secret that 1win is growing at a tremendous speed, leading the market not only in technology but also as a company that you want to work for. Every day, the HR team receives hundreds of applications, and we have to automate processes and develop expertise. In this article, Victoria HRD 1win talks about the life hacks she and the team use when selecting candidates, as well as answers frequently asked questions for everyone who is interested in working at 1win! We are careful in our selection process because we are sure that real pros are always behind a cool product. At 1win, we use various channels to find employees, including traditional job sites, social networks, active networking, and a referral program. There are a lot of candidates, so it is important to understand whether a match is possible...

Technical failures, bugs, malware, and cyberattacks can strike hard, resulting in the loss of important data. This often spells disaster for users and companies alike. But there is a powerful tool to mitigate these risks - backup. Having a backup copy, you will not only quickly restore lost information, but also save time and money that would otherwise be spent on overcoming the consequences of accidents or attacks. Backup – what is it in simple words It's about saving copies of important programs and settings in the cloud. If the originals get lost or damaged, you can quickly restore them using these copies. The main purpose of backups is to protect important information from various threats. These can be external dangers, such as viruses, malware, or cyberattacks, as well as internal issues, such as hardware failure or human error. Without...

What is a cloak? Cloaking is a tool that allows you to show different versions of landing page content to specific groups of users. This tool uses server-side scripts to determine the source of a request, distinguishing whether it came from a human or an automated program. The system checks the data, such as the visitor's name or IP address, against a database of known bots and redirects them either to a user page or a special version for bots. In traffic arbitrage, a tracker such as Keitaro is often used to set up a cloak, for example. Why do you need to check cloak? When you need to recreate a successful competitor's link, it is important to analyze the cloak. Using the cloak analysis and the Adheart tool, you can completely duplicate the successful landing page of your competitors....

An interview on the Tochka G channel with the founder of the Traffic Devils team, Oleksandr Slobozhenko, caused a great deal of buzz in the arbitration world. In the interview, Slobozhenko stated that the end of the app era has now begun, and that it became noticeable in September and early October 2023. According to him, "all teams that are focused on Android sorsas, which means 70-80% of teams will close down because it will not be exported." However, he does not plan to disband the app development team, which costs him 140K per month. Let's look at the reasons for such words from a public leader of arbitrage and consider them a proof.   Arbitrage is a constant storm - whether it concerns FB, spy services, or app platforms. Most teams, like ours, are used to adapting to constant...

The first and most critical tool for an affiliate marketer is a tracker. Without this tool, managing an advertising campaign turns into an aimless attempts to find treasure in total darkness. Sure, there is an option to calculate your income using Excel but why waste time when there is a free tracker that can automate all processes? This tool allows you to keep everything under close supervision and effectively manage your campaigns for a nominal fee or even for free. What is a tracker in affiliate marketing Tracker is a centralized tool for collecting information about ad campaigns and confirmed conversions, allowing you to effectively manage and optimize multiple campaigns simultaneously. It provides detailed traffic analysis, including device type, visit source, browser, and OS used, as well as user preferences in creatives. One of the key features of the tracker...

Kick streaming platform: Twitch's new competitor Since its launch in 2011, Twitch has grown to become the dominant live streaming platform, especially in areas such as video game streaming, cybersports, and music streaming. The platform, which is now part of Amazon, has gained immense popularity, to the point where many well-known streamers have been able to turn their hobbies into full-fledged careers. Not long ago, many Influencers were actively moving their Instagram followers to Twitch. But as of October 2022, Twitch has imposed restrictions on gambling streams, allowing them only if they have a U.S. license. Getting banned is getting easier by the day, and adapting to the new rules is getting harder. Therefore, it is time to look for alternatives. One such alternative is Kick, which we will tell you about in more detail today. Kick: A new round...

ROI, or return on investment, is a key financial metric that helps businesses answer two critical questions: how effectively advertising investments are paying off and whether they are generating a return on marketing campaigns. This metric serves as one of the primary tools for marketers to manage their advertising budget. In this article, we will cover everything you need to know about ROI: its definition, importance, calculation methods, success criteria, and how it differs from other indicators such as ROMI and ROAS. In addition, at the end of the article, you'll find a bonus: useful tips on how to improve this ratio to increase profitability and return on sales. ROI of investments: what it means ROI is a key financial metric that helps determine the effectiveness of your investment. In simple terms, ROI shows how much return you get on...