A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

Today, as part of our regular “GEO Review” section, we are going on a journey through one of the brightest and most picturesque countries in the world. Our today's article is dedicated to sunny Brazil and its people. We will talk about the unique features of this region and share useful observations that will help not only save but also increase the advertising budget! What you need to know about Brazil: key data Brazil is the largest country in South America by area and population. It ranks sixth in the world in terms of population and fifth in terms of territory. The region is regularly included in the TOP of promising GEOs for traffic, and the effectiveness of promotion is easily assessed by the number of successful cases. In 2024, Brazil is rightfully considered one of the most promising GEOs...

Want to reduce advertising costs? There are several methods: choosing another traffic source, changing the approach to creatives, updating the landing page, etc. It's also important to analyze the effectiveness of your PPC campaigns before launching the main campaigns to minimize budget losses on experiments. In this article, we'll look at how to evaluate the effectiveness of a nexus and what to look for when analyzing A/B testing data, which is necessary to verify any marketing strategy. How to evaluate the effectiveness of a link To evaluate linking, webmasters usually launch small test campaigns and optimize the PPC based on their data. Among all the methods, this one is considered the most effective. However, it is possible to evaluate the effectiveness even before the launch of the PPC campaign. This approach is subject to errors but can reduce the costs...

"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

Diplinking is a term you've probably already heard in your professional environment. It is associated with improving user experience, increasing conversions, and growing revenue. Diplinks are unique links that allow customers to go directly to the desired page in an app, bypassing the homepage of a website or app store. It is an innovative mobile marketing tool that directs users directly to targeted content, whether promotions or specific products, saving them time and effort. Diplinking is particularly useful in the context of increasing user interaction and satisfaction, providing a seamless transition from a product's social media ad to its mobile app page. While this technology is already in active use on personal computers, its potential on mobile platforms has yet to be fully realized. Diplinking opens new horizons for increasing customer loyalty, as it makes it easier to find the...

Ukrainians spend more on casinos than on donations! I think almost everyone has already seen the news that last year Ukrainians spent 4 times more on online casinos than they donated to the army (source: DOU). This has sharpened the question in society as to whether the state should impose a ban on this business. So, an electronic petition to restrict the operation of casinos during martial law gained 25 thousand votes in a matter of hours - the required number for the Presidential Office to consider the relevant bill. The petition contains the following points: Prohibition of gambling and access to online casinos for military personnel during martial law; Prohibition of gambling advertising using the symbols of the Armed Forces of Ukraine and any symbols or objects related to war and the army, such as uniforms, helmets, machines, etc....

"I found an offer with $70 per conversion. I deposited $150. The après - 0. I went to drink tea and look at vacancies..." This is how many newcomers to arbitrage begin their journey. And often it ends the same way. Because an offer is not just a number in the payout column. It is the core of the entire link, and it depends on it whether you will be in the black or get a ban, minus or empty traffic. This text is there to prevent you from choosing a "dead" offer, falling for a sweet chat pitch, and draining your budget on something that only works in fictional cases. Let's break it down in a simple way: what is an offer; where to look for it; how to choose the right one; and what to look for in...

Makeberry Affiliates is pleased to announce its participation in iGB L!VE, taking place on 2–3 July 2025 at ExCeL London. As one of the most prominent events in the iGaming calendar, iGB L!VE brings together affiliates, operators, suppliers and tech providers for 2 days of networking and strategic discussion. The Makeberry Affiliates team will be on-site to meet with current and prospective partners, share the latest programme developments and explore new opportunities for growth. Makeberry Affiliates is a fast-growing affiliate network offering over 500 gambling and betting offers with global coverage. In 2025, the network further strengthened its position by becoming a direct advertiser for 2 leading casino brands – WinSpirit and RocketPlay. This gives partners exclusive access to high-converting campaigns not available through other networks. Makeberry Affiliates equips partners with real-time analytics and transparent reporting to support informed, data-led...

In the affiliate community, hobbies often become not just entertainment, but a source of inspiration, inner peace, and even a whole philosophy. Lead Panda continues to introduce you to the hobbies of people who develop the industry every day. Today, an unexpected hobby is tea ceremonies. Valeriy, Head of FB at SPT My first tea ceremony took place in 2023. I was first “dragged” into tea by my girlfriend, who is now my wife. It was our relationship anniversary, and we decided to celebrate it in an interesting way: we went to a Chinese tea ceremony. We drank high-mountain oolong from Taiwan, listened to an extremely interesting lecture, and drank 6 liters of tea together with the master in the evening. I liked it so much that this topic stayed with me. I was immediately hooked on tea ceremonies: it...