At Stars Partners, we’ve always believed that business can — and should — carry social responsibility. That’s why we’ve prepared this interview for Panda Media, featuring our Head of Brand Marketing, Yuliia, to introduce our heartfelt charity initiative: Stars Paws. What started as a simple idea has now become a meaningful part of our company culture. And most importantly, we’re looking to bring more compassionate hearts into this growing movement. What is Stars Paws? Stars Paws is a charity project born from a simple wish to do good. We collect donations at exhibitions by offering our branded merchandise in exchange. Stars Partners then doubles the donated amount. With the total funds, we purchase essential supplies for animal shelters — food, medicine, bedding, and more. How did the idea come about? I'll tell you a little secret — it was a...

In the world of affiliate marketing, choosing the right offer is the key to success. The AdsEmpire affiliate program provides webmasters with the opportunity to work with two types of accounts: Direct Offers and SmartLink. In this article, we will look at how to choose the perfect offer for maximum profit and what features each option has. Why is it important to inform the manager about your traffic? AdsEmpire managers are your main allies in choosing an offer. Tell them frankly about: Traffic source (SEO, PPC, AdNetworks, social media, email, etc.); Traffic geography (GEO); Bids and conversions you expect. This information will help the manager to choose the best offers. For example, if you have social media traffic from Tier-1 countries, the manager can offer high-bidding offers for these regions and your traffic type. And if your traffic is mixed...

We all like to start a "new life" on Monday, with a birthday or, of course, with a new year. In business, this is often called a "strategy" - a kind of collection of fantastic stories about what the future of the company might look like. And, of course, when planning for 2025, it is almost like a bad manners to present a strategy without mentioning artificial intelligence. Who wants to look like a dinosaur? Although, to be honest, I have seen companies that work without CRM, in Excel, and earn so much that they can afford to buy a real dinosaur skeleton for the office. The reality is that AI has been tightly integrated into our lives for at least two years. And if you open social media, you will find a lot of young "visionaries, ambassadors, and evangelists"...

Well, talk about artificial intelligence (AI) is no longer just on the fringes or in narrow circles of techno-geeks. It's a new frontier where battles for freedom of speech, ideological principles, and our future are being fought. Trump, who is once again being drawn to the front lines, along with his Silicon Valley allies Elon Musk, Marc Andreessen, and David Sachs, sees this as more than just a new technology. They argue that AI is not just a toy for coders. It is a potential control tool that can surpass all those old algorithms of social networks and search engines. Users will now receive not just hidden posts, but "true" answers from AI. But don't rush to make conclusions. Musk with his Grok, Andriessen with his endless podcasts, and Sachs with his thoughts on "honest AI" clearly do not see...

The iGaming niche has proven to be one of the most profitable in the field of affiliate marketing in recent years. But is it possible for a beginner to make money on gambling and betting? Yes, it is possible! In this guide, you will learn how to monetize gambling and betting offers. We will tell you about the most effective traffic sources in 2025, explain the differences in the target audience, teach you how to create attractive creatives and avoid the most common mistakes in this niche. How much can you earn by promoting gambling and betting offers? Profits in this area can vary from several thousand to tens of thousands of dollars. It depends on many factors: the chosen GEO, the optimization strategy, the number of creatives and their relevance, as well as the experience of the affiliate himself....

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

What is an affiliate network? Affiliate network is an intermediary that brings advertisers and affiliates together, facilitating partnerships to share revenue. In the world of digital marketing, affiliate networks serve a critical function by offering a structured framework on which advertisers can promote their products or services, and affiliates earn commissions by attracting traffic and generating sales. These networks make it easy to find the right affiliates, track performance and manage payments, making them an important component of today's online marketing strategies. Benefits of participating in an affiliate network If you ever stop by to participate in an affiliate network, here are a few benefits that can greatly enhance your online business endeavors: One of the main benefits – is the variety of monetization options available which allow affiliates to choose different commission structures to suit their marketing goals. Partner...

After Donald Trump won the US presidential election, the cryptocurrency market experienced a predictable and rapid surge. Bitcoin prices began to rise rapidly, setting new records. The increase in the value of the cryptocurrency was driven not only by the election results, but also by the general increase in interest in cryptocurrencies due to events on the global stage. $80,000 - a new record for bitcoin On November 6, a few hours after the election results were announced, the price of bitcoin exceeded $75,000, and by November 8, it reached $77,000. Compared to the beginning of the week, when the cryptocurrency was trading at 68-69 thousand, this was a significant jump. The previous record for the price of bitcoin was set in March 2024, when news of the launch of spot bitcoin ETFs contributed to the market excitement. However, the...

Google has signed an agreement to use small nuclear reactors to power its data centers serving artificial intelligence. Collaboration with Kairos Power To do this, the company signed a contract with Kairos Power, a developer of small modular reactors. The first of them is planned to be launched by 2030, and several additional reactors will be installed by 2035. The Kairos Power technology involves the use of molten salt cooling together with pelletized fuel. This heat is transferred to a steam turbine to generate electricity. This approach allows the reactor to operate at low pressure, which makes the design simpler and cheaper. Last year, for the first time in half a century, U.S. regulators granted Kairos Power a permit to build a new type of nuclear reactor. In July, the company began construction of a demonstration reactor in Tennessee. New...